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North America Green Tea Leaves Market by Type, Nature and Distribution Channel: Opportunity Analysis and Industry Forecast, 2020-2027

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  • 179 Pages
  • July 2020
  • Region: North America
  • Allied Market Research
  • ID: 5141659
Green tea is derived from the leaves of Camellia Sinensis that are not withered and oxidized. Although this tea originated in China, the market is gaining traction worldwide, owing to high polyphenol and antioxidant content. In addition, green tea is the least processed form of tea available in the market, and has been associated with a number of health benefits such as it improves digestion, boosts heart & mental health, and aids in weight loss. Moreover, green tea is known to reduce tumor growth and decrease the damage caused by ultraviolet B (UVB) radiation. Furthermore, green tea consists of large number of bioactive compounds apart from flavonoids such as amino acids, caffeine, lignins, proteins, and xanthines. These maintain cardiovascular health, reduce cholesterol, check DNA damage, enhance metabolism, prevent cancer, promote neurological health, and more.

The ongoing COVID-19 pandemic has had a negative impact on the overall growth of the North America green tea leaves market. The negative impact on the growth of green tea leaves market is attributed to the issues in the supply chain and transportation. Though there have been problems in the market from the supply side, the demand of the green tea leaves in North America remains somewhat the same. Moreover, the demand for this beverage is expected to grow in the future, owing to increase in popularity of immunity boosting drinks worldwide.

The usage of green tea outside of Japan wasn’t very popular in the last decade but, as the cross-cultural interaction among western population in the Asia-Pacific increased, the usage of green tea in western economies such as Europe and North America witnessed an upsurge in growth and adoption. Furthermore, the beneficial properties of this tea made it very popular among the fitness community in the North American region which further boosted the growth of this industry in that region.

The growth of the North America green tea leaves market is driven by increase in health-related concerns of people, which is shifting their attention from carbonated drinks to healthier beverages such as tea. Furthermore, the rise in café culture, surge in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are some other factors that drive the growth of the market.

However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of market during the forecast period. On the contrary, surge in demand from health-conscious, young population and introduction of new flavors & varieties are anticipated to provide lucrative opportunities for expansion of the North America market.

The report segments the market based on type, nature, distribution channel, and region. By type, the market is divided into Matcha, Sencha, Gyokuro, Longjing, and others. On the basis of nature, it is fragmented into organic and conventional. By distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, food service, & others. Country wise, the North America green tea leaves market is analyzed across the U.S., Canada, and Mexico.

The major strategies adopted by key players to expand their business include new product launches and business expansion. The key players profiled in the report are Harney And Sons, Matchabar, Chacha Matcha, Matchaful, Mizubatea Co., Aiya Matcha, Encha, Kettl Tea, ITO-EN, Hibiki-An, In Pursuit Of Tea, Mariage Freres, and Rishi Tea.

  • The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing tea market opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the industry.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the tea industry.


By Type
  • Matcha
  • Sencha
  • Gyokuro
  • Longjing
  • Others

By Nature
  • Organic
  • Conventional

By Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty stores
  • Food service
  • Others

By Region
  • North America
  • U.S.
  • Canada
  • Mexico

Table of Contents

Chapter 1. Introduction
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.5. Analyst Tools and Models
Chapter 2. Executive Summary
2.1. North America Green Tea Leaves Market Snapshot
2.2. Key Findings of the Study
2.3. CXO Perspective
Chapter 3. Market Overview
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.3. Porter's Five Forces Analysis
3.4. Market Share Analysis
3.5. Market Dynamics
3.5.1. Drivers Health Benefits Associated With Green Tea Rise in Awareness Among People for Losing Weight Expanding Retail Market
3.5.2. Restraints Volatility in Raw Material Prices Increase in Coffee Consumption
3.5.3. Opportunity Decrease in Demand for Carbonated Drinks
3.6. Pricing Analysis
3.7. Regulatory Analysis
3.8. Covid-19 Impact Analysis
3.8.1. Introduction
3.8.2. Impact on the Food & Beverage Industry
3.8.3. Impact on Green Tea Leaves Market
3.9. Value Chain Analysis
3.10. Consumer Sentiment Analysis
Chapter 4. Green Tea Leaves Market, by Type
4.1. Overview
4.1.1. Market Size and Forecast
4.2. Matcha
4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.2.2. Market Size and Forecast
4.3. Sencha
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.2. Market Size and Forecast
4.4. Gyokuro
4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.4.2. Market Size and Forecast
4.5. Longjing
4.5.1. Key Market Trends, Growth Factors, and Opportunities
4.5.2. Market Size and Forecast
4.6. Others
4.6.1. Key Market Trends, Growth Factors, and Opportunities
4.6.2. Market Size and Forecast
Chapter 5. Green Tea Leaves Market, by Nature
5.1. Overview
5.1.1. Market Size and Forecast
5.2. Organic
5.2.1. Key Market Trends, Growth Factors, and Opportunities
5.2.2. Market Size and Forecast
5.3. Conventional
5.3.1. Key Market Trends, Growth Factors, and Opportunities
5.3.2. Market Size and Forecast
Chapter 6. Green Tea Leaves Market, by Distribution Channel
6.1. Overview
6.1.1. Market Size and Forecast
6.2. Supermarkets/Hypermarkets
6.2.1. Key Market Trends, Growth Factors, and Opportunities
6.2.2. Market Size and Forecast
6.4. Specialty Stores
6.4.1. Key Market Trends, Growth Factors, and Opportunities
6.4.2. Market Size and Forecast
6.5. Food Service
6.5.1. Key Market Trends, Growth Factors, and Opportunities
6.5.2. Market Size and Forecast
6.6. Others
6.6.1. Key Market Trends, Growth Factors, and Opportunities
6.6.2. Market Size and Forecast
Chapter 7. Green Tea Leaves Market, by Region
7.1. Overview
7.2. North America
7.2.1. Key Market Trends, Growth Factors, and Opportunities
7.2.2. Market Size and Forecast
7.2.3. U.S. Market Size and Forecast, by Type Market Size and Forecast, by Nature Market Size and Forecast, by Distribution Channel
7.2.4. Canada Market Size and Forecast, by Type Market Size and Forecast, by Nature Market Size and Forecast, by Distribution Channel
7.2.5. Mexico Market Size and Forecast, by Type Market Size and Forecast, by Nature Market Size and Forecast, by Distribution Channel
Chapter 8. Competition Landscape
8.1. Product Mapping
8.2. Competitive Dashboard
8.3. Competitive Heatmap
Chapter 9. Company Profiles
9.1. Aiya America, Inc.
9.1.1. Company Overview
9.1.2. Key Executive
9.1.3. Company Snapshot
9.1.4. Product Portfolio
9.2. Cha Cha Holdings LLC
9.2.1. Company Overview
9.2.2. Company Snapshot
9.2.3. Product Portfolio
9.3. Encha Life, LLC
9.3.1. Company Overview
9.3.2. Key Executive
9.3.3. Company Snapshot
9.3.4. Product Portfolio
9.4. Harney & Sons Fine Teas
9.4.1. Company Overview
9.4.2. Key Executive
9.4.3. Company Snapshot
9.4.4. Product Portfolio
9.5. Japanese Green Tea Hibiki-An
9.5.1. Company Overview
9.5.2. Company Snapshot
9.5.3. Product Portfolio
9.6. In Pursuit of Tea
9.6.1. Company Overview
9.6.2. Key Executive
9.6.3. Company Snapshot
9.6.4. Product Portfolio
9.7. Ito En (North America), Inc.
9.7.1. Company Overview
9.7.2. Key Executive
9.7.3. Company Snapshot
9.7.4. Product Portfolio
9.7.5. Business Performance
9.8. Kettl Tea, Inc.
9.8.1. Company Overview
9.8.2. Key Executive
9.8.3. Company Snapshot
9.8.4. Product Portfolio
9.9. Maisons De Thé Mariage Frères
9.9.1. Company Overview
9.9.2. Company Snapshot
9.9.3. Product Portfolio
9.10. Matchabar LLC
9.10.1. Company Overview
9.10.2. Company Snapshot
9.10.3. Product Portfolio
9.11. Matchaful
9.11.1. Company Overview
9.11.2. Company Snapshot
9.11.3. Product Portfolio
9.12. Mizuba Tea Co.
9.12.1. Company Overview
9.12.2. Company Snapshot
9.12.3. Product Portfolio
9.13. Rishi Tea & Botanicals
9.13.1. Company Overview
9.13.2. Company Snapshot
9.13.3. Product Portfolio
9.14. Ippodo Tea Co. Ltd.
9.14.1. Company Overview
9.14.2. Key Executive
9.14.3. Company Snapshot
9.14.4. Product Portfolio
9.15. Tata Consumer Products
9.15.1. Company Overview
9.15.2. Key Executive
9.15.3. Company Snapshot
9.15.4. Operating Business Segments
9.15.5. Product Portfolio
9.15.6. Business Performance
9.16. Unilever plc
9.16.1. Company Overview
9.16.2. Key Executive
9.16.3. Company Snapshot
9.16.4. Operating Business Segments
9.16.5. Product Portfolio
9.16.6. R&D Expenditure
9.16.7. Business Performance
9.17. Associated British Foods plc
9.17.1. Company Overview
9.17.2. Key Executive
9.17.3. Company Snapshot
9.17.4. Operating Business Segments
9.17.5. Product Portfolio
9.17.6. R&D Expenditure
9.17.7. Business Performance
9.18. Bigelow Tea
9.18.1. Company Overview
9.18.2. Company Snapshot
9.18.3. Product Portfolio


The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.