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Europe E-Commerce Home Fitness Products Market by Equipment Type: Regional Opportunity Analysis and Industry Forecast, 2021-2027

  • ID: 5141677
  • Report
  • July 2020
  • Region: Europe
  • 131 pages
  • Allied Analytics LLP
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Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for fitness equipment has increased across Europe, due to increase in health awareness. In addition, physical exercise is advised during certain medical treatments. The most commonly used fitness equipment include treadmills, elliptical, stationary bicycles, and weightlifting machines & strength building machines. Increase in prevalence of obesity and rise in health consciousness have majorly boosted the growth of the European home fitness products market.

Fitness equipment are widely used for physical fitness, weight management, and improving body stamina & muscular strength. Rise in awareness regarding health & fitness, increase in obese population, government initiatives to promote healthy lifestyle, and increase in youth population are the major factors that drive the growth of the European home fitness products market. However, counterfeiting and refurbishing of fitness equipment is a key restraining factor of the market. On the contrary, upsurge in youth population, improved lifestyle, and expansion of online channels are anticipated to offer remunerative opportunities for the market players.

the European e-commerce fitness products market is segmented by equipment type, which includes cardiovascular training equipment, strength training equipment, and others. The cardiovascular training segment is further categorized into treadmills, stationary bikes & elliptical, and others, whereas strength training equipment is subsegmented into free weights and others. Furthermore, the report includes revenue generated from the sales of home fitness products via e-commerce channels across Germany, France, Spain, the UK, Italy, and rest of Europe.

Engaged stakeholders in the industry uses wide variety of marketing strategies in order to increase their product penetration amongst the consumers. These strategies includes celebrity endorsements, organizing events, social media marketing, etc. Furthermore, leading players in the industry are now heavily investing on digital platforms in order to market their products. For instance, Technogym has introduced the new TECHNOGYM LIVE digital platform, offering end-users fitness trainers classes at home. Furthermore, leading players in the industry are integrating their platforms, to offer additional training experiences such as, group cycling, running, rowing and boxing.

On the basis of equipment type, cardiovascular training equipment led in terms of market share in 2019, and is expected to retain its dominance throughout the forecast period. This is attributed to the fact that treadmills stationary bikes are widely accepted cardiovascular home fitness equipment.

Country wise, Germany dominated the European e-commerce home fitness products market, in terms of share; however, rest of Europe is poised to grow with highest CAGR during the forecast period.

Some of the leading players operating on the market include Johnson Fitness, Hansson International GmbH, Mst GmbH, Ise GmbH, Jordan Leisure Systems Ltd., Escape Ltd., Sport Tiedje, Hammer Sports, Sport Thieme, Horizon Fitness, Sporttec, Bad Company, and Do Yoursports.
Europe E-Commerce Home Fitness Products Market Segments

By Equipment Type
  • Cardiovascular Training Equipment
  • Treadmills
  • Stationary cycles
  • Elliptical and others
  • Strength training equipment
  • Free weights
  • Other
  • Other Equipment
By Region
  • Europe
  • Germany
  • France
  • Spain
  • UK
  • Italy
  • Rest of Europe
KEY MARKET PLAYERS
  • Johnson Fitness
  • Hansson International GmbH
  • Mst GmbH, Ise GmbH
  • Jordan Leisure Systems Ltd.
  • Escape Ltd.
  • Sport Tiedje
  • Hammer Sports, Sport Thieme
  • Horizon Fitness
  • Sporttec
  • Bad Company
  • Do Yoursports
Note: Product cover images may vary from those shown
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Chapter 1. Introduction
1.1. Report Description
1.2. Key Benefits for Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models

Chapter 2. Executive Summary
2.1. Key Findings
2.1.1. Top Impacting Factors
2.1.2. Top Investment Pockets
2.2. CXO Perspective

Chapter 3. Market Overview
3.1. Market Definition and Scope
3.2. Porter's Five Forces Analysis
3.2.1. Bargaining Power of Suppliers
3.2.2. Bargaining Power of Buyers
3.2.3. Threat of Substitution
3.2.4. Threat of New Entrants
3.2.5. Intensity of Competitive Rivalry
3.3. Market Dynamics
3.3.1. Drivers
3.3.1.1. Rise in Fitness Awareness and Health Concerns
3.3.1.2. Upsurge in Obese Population Across European Countries
3.3.1.3. Outbreak of Covid-19 to Boost the Demand for Home Fitness Equipment
3.3.2. Restraints
3.3.2.1. Availability of Refurbished Products
3.3.2.2. Availability of Counterfeit Brands
3.3.3. Opportunities
3.3.3.1. Introduction of Smart Technologies
3.4. Competition Analysis
3.4.1. Product Extension Strategies
3.4.2. Marketing Strategies
3.4.3. Product Mapping and Comparison
3.4.4. Company Share Analysis (2019)
3.5. E-Commerce Home Fitness Products Market Share Comparison (2019 & 2018)
3.6. Population Involved in Home Fitness Activity by Country (2019)

Chapter 4. Europe E-Commerce Home Fitness Products Market, by Equipment Type
4.1. Overview
4.1.1. Market Size and Forecast, by Equipment Type
4.2. Cardiovascular Training Equipment
4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.2.1.1. Online Vs. Offline Market Size Comparison by Equipment Type (2019)
4.2.2. Market Size and Forecast, by Country
4.2.3. Market Analysis, by Country
4.2.3.1. Treadmills
4.2.3.2. Stationary Cycles
4.2.3.3. Elliptical & Others
4.3. Strength Training Equipment
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.1.1. Online Vs. Offline Market Size Comparison by Equipment Type (2019)
4.3.2. Market Size and Forecast, by Country
4.3.3. Market Analysis, by Country
4.3.3.1. Free Weights
4.3.3.2. Others
4.4. Other Equipment
4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.4.1.1. Online Vs. Offline Market Size Comparison (2019)
4.4.2. Market Size and Forecast, by Region
4.4.3. Market Analysis, by Country

Chapter 5. Europe E-Commerce Home Fitness Products Market, by Country
5.1. Overview
5.1.1. Market Size and Forecast, by Country
5.2. Germany
5.2.1. Online Vs. Offline Market Size Comparison
5.2.2. Market Size and Forecast, by Equipment Type
5.3. France
5.3.1. Online Vs. Offline Market Size Comparison
5.3.2. Market Size and Forecast, by Equipment Type
5.4. Spain
5.4.1. Online Vs. Offline Market Size Comparison
5.4.2. Market Size and Forecast, by Equipment Type
5.5. UK
5.5.1. Online Vs. Offline Market Size Comparison
5.5.2. Market Size and Forecast, by Equipment Type
5.6. Italy
5.6.1. Online Vs. Offline Market Size Comparison
5.6.2. Market Size and Forecast, by Equipment Type
5.7. Rest of Europe
5.7.1. Online Vs. Offline Market Size Comparison
5.7.2. Market Size and Forecast, by Equipment Type

Chapter 6. Competition Landscape
6.1. Top Winning Strategies
6.2. Product Mapping
6.3. Competitive Dashboard
6.4. Competitive Heat Map
6.5. Key Developments
6.5.1. Business Expansion
6.5.2. Acquisition
6.5.3. Product Launch

Chapter 7. Company Profiles
7.1. Bad-Company GmbH & Co. Kg
7.1.1. Company Overview
7.1.2. Key Executive
7.1.3. Company Snapshot
7.1.4. Product Portfolio
7.2. Doyoursports GmbH
7.2.1. Company Overview
7.2.2. Company Snapshot
7.2.3. Product Portfolio
7.3. Escape Fitness Limited
7.3.1. Company Overview
7.3.2. Key Executive
7.3.3. Company Snapshot
7.3.4. Product Portfolio
7.3.5. Key Strategic Moves and Developments
7.4. Hammer Sport AG
7.4.1. Company Overview
7.4.2. Key Executive
7.4.3. Company Snapshot
7.4.4. Product Portfolio
7.5. Hansson International GmbH
7.5.1. Company Overview
7.5.2. Company Snapshot
7.5.3. Product Portfolio
7.6. Horizon Fitness
7.6.1. Company Overview
7.6.2. Key Executive
7.6.3. Company Snapshot
7.6.4. Product Portfolio
7.6.5. Key Strategic Moves and Developments
7.7. Ise GmbH
7.7.1. Company Overview
7.7.2. Company Snapshot
7.7.3. Product Portfolio
7.8. Johnson Fitness & Wellness
7.8.1. Company Overview
7.8.2. Key Executive
7.8.3. Company Snapshot
7.8.4. Product Portfolio
7.9. Jordan Leisure Systems Ltd.
7.9.1. Company Overview
7.9.2. Key Executive
7.9.3. Company Snapshot
7.9.4. Product Portfolio
7.10. Mst GmbH
7.10.1. Company Overview
7.10.2. Key Executive
7.10.3. Company Snapshot
7.10.4. Product Portfolio
7.11. Sport-Thieme GmbH
7.11.1. Company Overview
7.11.2. Key Executive
7.11.3. Company Snapshot
7.11.4. Product Portfolio
7.12. Sport-Tiedje GmbH
7.12.1. Company Overview
7.12.2. Key Executive
7.12.3. Company Snapshot
7.12.4. Product Portfolio
7.12.5. Key Strategic Moves and Developments
7.13. Sport-Tec GmbH
7.13.1. Company Overview
7.13.2. Key Executive
7.13.3. Company Snapshot
7.13.4. Product Portfolio
7.13.5. Key Strategic Moves and Developments
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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