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Europe E-Commerce Home Fitness Products Market by Equipment Type: Regional Opportunity Analysis and Industry Forecast, 2021-2027

  • ID: 5141677
  • Report
  • June 2021
  • Region: Europe
  • 141 Pages
  • Allied Analytics LLP
UP TO OFF until May 20th 2022

FEATURED COMPANIES

  • Bad Company
  • Do Yoursports.
  • Escape Ltd.
  • Hammer Sports
  • Horizon Fitness
  • Ise GmbH
Fitness equipment is any machine or device required for physical exercise to manage overall weight, improve physical stamina, and develop muscular strength. The demand for fitness equipment has increased across Europe, due to increase in health awareness. In addition, physical exercise is advised during certain medical treatments. The most commonly used fitness equipment include treadmills, elliptical, stationary bicycles, and weightlifting machines & strength building machines. Increase in prevalence of obesity and rise in health consciousness have majorly boosted the growth of Europe home fitness products market.
Fitness equipment are widely used for physical fitness, weight management, and improving body stamina & muscular strength. Rise in awareness regarding health & fitness, increase in obese population, government initiatives to promote healthy lifestyle, and increase in youth population are the major factors that drive the growth of Europe home fitness products market. However, counterfeiting and refurbishing of fitness equipment is a key restraining factor of the market. On the contrary, upsurge in youth population, improved lifestyle, and expansion of online channels are anticipated to offer remunerative opportunities for the market players.

Europe e-commerce fitness products market is segmented by equipment type, which includes cardiovascular training equipment, strength training equipment, and others. The cardiovascular training segment is further categorized into treadmills, stationary bikes & elliptical, and others, whereas strength training equipment is subsegmented into free weights and others. Furthermore, the report includes revenue generated from the sales of home fitness products via e-commerce channels across Germany, France, Spain, the UK, Italy, and rest of Europe.

Engaged stakeholders in the industry uses wide variety of marketing strategies in order to increase their product penetration amongst the consumers. These strategies includes celebrity endorsements, organizing events, social media marketing, etc. Furthermore, leading players in the industry are now heavily investing on digital platforms in order to market their products. For instance, Technogym has introduced the new TECHNOGYM LIVE digital platform, offering end-users fitness trainers classes at home. Furthermore, leading players in the industry are integrating their platforms, to offer additional training experiences such as, group cycling, running, rowing and boxing.

On the basis of equipment type, cardiovascular training equipment led in terms of market share in 2019, and is expected to retain its dominance throughout the forecast period. This is attributed to the fact that treadmills stationary bikes are widely accepted cardiovascular home fitness equipment.

Country wise, Germany dominated Europe e-commerce home fitness products market, in terms of share; however, rest of Europe is poised to grow with highest CAGR during the forecast period.

Some of the leading players operating on the market include Johnson Fitness, Hansson International GmbH, Mst GmbH, Ise GmbH, Jordan Leisure Systems Ltd., Escape Ltd., Sport Tiedje, Hammer Sports, Sport Thieme, Horizon Fitness, Sporttec, Bad Company, and Do Yoursports.

Europe E-Commerce Home Fitness Products Market Segments

By Equipment Type

  • Cardiovascular Training Equipment
  • Treadmills
  • Stationary cycles
  • Elliptical and others
  • Strength training equipment
  • Free weights
  • Other
  • Other Equipment

By Region

  • Europe
  • Germany
  • France
  • Spain
  • UK
  • Italy
  • Rest of Europe

Key Market Players

  • Johnson Fitness
  • Hansson International GmbH
  • Mst GmbH, Ise GmbH
  • Jordan Leisure Systems Ltd.
  • Escape Ltd.
  • Sport Tiedje
  • Hammer Sports, Sport Thieme
  • Horizon Fitness
  • Sporttec
  • Bad Company
  • Do Yoursports
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bad Company
  • Do Yoursports.
  • Escape Ltd.
  • Hammer Sports
  • Horizon Fitness
  • Ise GmbH

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Porter's five forces analysis
3.2.1. Bargaining power of suppliers
3.2.2. Bargaining power of buyers
3.2.3. Threat of substitution
3.2.4. Threat of new entrants
3.2.5. Intensity of competitive rivalry
3.3. Market dynamics
3.3.1. Drivers
3.3.1.1. Rise in fitness awareness and health concerns
3.3.1.2. Upsurge in obese population across European countries
3.3.1.3. Outbreak of COVID-19 to boost the demand for home fitness equipment
3.3.2. Restraints
3.3.2.1. Availability of refurbished products
3.3.2.2. Availability of counterfeit brands
3.3.3. Opportunities
3.3.3.1. Introduction of smart technologies
3.4. Competition Analysis
3.4.1. Product Extension Strategies
3.4.2. Marketing Strategies
3.4.3. Product mapping and comparison
3.4.4. Company share analysis (2019)
3.5. E-Commerce home fitness products market share comparison (2019 & 2018)
3.6. Population involved in home fitness activity by country (2019)
3.7. Impact of Covid-19
3.7.1.1. Overview
3.7.1.2. Multiple scenario
3.8. Weight Based Strength Equipment: Competition Dashboard
3.9. Global fitness equipment market vs. At-home fitness equipment: comparison matrix
3.10. At-Home Fitness Equipment Market: Price Point Analysis By Product Type (2020)
3.10.1. U.S.
3.10.2. Germany
3.10.3. France
3.10.4. Italy
3.10.5. Spain
3.10.6. UK
CHAPTER 4: EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE
4.1. Overview
4.1.1. Market size and forecast, by equipment type
4.2. Cardiovascular training equipment
4.2.1. Key market trends, growth factors, and opportunities
4.2.1.1. Online Vs. Offline Market Size Comparison by Equipment Type (2019)
4.2.2. Market size and forecast, by country
4.2.3. Market analysis, by country
4.2.3.1. Treadmills
4.2.3.2. Stationary cycles
4.2.3.3. Elliptical & others
4.3. Strength training equipment
4.3.1. Key market trends, growth factors, and opportunities
4.3.1.1. Online Vs. Offline Market Size Comparison by Equipment Type (2019)
4.3.2. Market size and forecast, by country
4.3.3. Market analysis, by country
4.3.3.1. Free weights
4.3.3.2. Others
4.4. Other equipment
4.4.1. Key market trends, growth factors, and opportunities
4.4.1.1. Online Vs. Offline Market Size Comparison (2019)
4.4.2. Market size and forecast, by region
4.4.3. Market analysis, by country
CHAPTER 5: EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY COUNTRY
5.1. Overview
5.1.1. Market size and forecast, by country
5.2. Germany
5.2.1. Online Vs. Offline Market Size Comparison
5.2.2. Market size and forecast, by equipment type
5.3. France
5.3.1. Online Vs. Offline Market Size Comparison
5.3.2. Market size and forecast, by equipment type
5.4. Spain
5.4.1. Online Vs. Offline Market Size Comparison
5.4.2. Market size and forecast, by equipment type
5.5. UK
5.5.1. Online Vs. Offline Market Size Comparison
5.5.2. Market size and forecast, by equipment type
5.6. Italy
5.6.1. Online Vs. Offline Market Size Comparison
5.6.2. Market size and forecast, by equipment type
5.7. Rest of Europe
5.7.1. Online Vs. Offline Market Size Comparison
5.7.2. Market size and forecast, by equipment type
CHAPTER 6: COMPETITION LANDSCAPE
6.1. Top winning strategies
6.2. Product mapping
6.3. Competitive dashboard
6.4. Competitive heat map
6.5. Key developments
6.5.1. Business expansion
6.5.2. Acquisition
6.5.3. Product Launch
CHAPTER 7: COMPANY PROFILES
7.1. BAD-COMPANY GmbH & CO. KG
7.1.1. Company overview
7.1.2. Key executive
7.1.3. Company snapshot
7.1.4. Product portfolio
7.2. DOYOURSPORTS GmbH
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Product portfolio
7.3. ESCAPE FITNESS LIMITED
7.3.1. Company overview
7.3.2. Key executive
7.3.3. Company snapshot
7.3.4. Product portfolio
7.3.5. Key strategic moves and developments
7.4. HAMMER SPORT AG
7.4.1. Company overview
7.4.2. Key executive
7.4.3. Company snapshot
7.4.4. Product portfolio
7.5. HANSSON INTERNATIONAL GmbH
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Product portfolio
7.6. HORIZON FITNESS
7.6.1. Company overview
7.6.2. Key executive
7.6.3. Company snapshot
7.6.4. Product portfolio
7.6.5. Key strategic moves and developments
7.7. ISE GmbH
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Product portfolio
7.8. JOHNSON FITNESS & WELLNESS
7.8.1. Company overview
7.8.2. Key executive
7.8.3. Company snapshot
7.8.4. Product portfolio
7.9. JORDAN LEISURE SYSTEMS LTD.
7.9.1. Company overview
7.9.2. Key executive
7.9.3. Company snapshot
7.9.4. Product portfolio
7.10. MST GmbH
7.10.1. Company overview
7.10.2. Key executive
7.10.3. Company snapshot
7.10.4. Product portfolio
7.11. SPORT-THIEME GmbH
7.11.1. Company overview
7.11.2. Key executive
7.11.3. Company snapshot
7.11.4. Product portfolio
7.12. SPORT-TIEDJE GmbH
7.12.1. Company overview
7.12.2. Key executive
7.12.3. Company snapshot
7.12.4. Product portfolio
7.12.5. Key strategic moves and developments
7.13. SPORT-TEC GmbH
7.13.1. Company overview
7.13.2. Key executive
7.13.3. Company snapshot
7.13.4. Product portfolio
7.13.5. Key strategic moves and developments
List of Tables
TABLE 01. EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 02. EUROPE E-COMMERCE CARDIVASULAR TRAINING PRODUCTS MARKET, BY COUNTRY, 2018–2027 ($MILLION)
TABLE 03. EUROPE E-COMMERCE CARDIVASULAR TRAINING PRODUCTS MARKET, BY TYPE, 2018–2027 ($MILLION)
TABLE 04. EUROPE E-COMMERCE STRENGTH TRAINING PRODUCTS MARKET, BY COUNTRY, 2018–2027 ($MILLION)
TABLE 05. EUROPE E-COMMERCE STRENGTH TRAINING PRODUCTS MARKET, BY TYPE, 2018–2027 ($MILLION)
TABLE 06. EUROPE E-COMMERCE OTHER TRAINING PRODUCTS MARKET, BY COUNTRY, 2018–2027 ($MILLION)
TABLE 07. EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 08. GERMANY E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 09. FRANCE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 10. SPAIN E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 11. UK E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 12. ITALY E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 13. REST OF EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2018–2027 ($MILLION)
TABLE 14. BAD-COMPANY GMBH & CO. KG: KEY EXECUTIVE
TABLE 15. BAD-COMPANY GMBH & CO. KG: COMPANY SNAPSHOT
TABLE 16. BAD-COMPANY GMBH & CO. KG: PRODUCT PORTFOLIO
TABLE 17. DOYOURSPORTS GMBH: COMPANY SNAPSHOT
TABLE 18. DOYOURSPORTS GMBH: PRODUCT PORTFOLIO
TABLE 19. ESCAPE FITNESS LIMITED: KEY EXECUTIVE
TABLE 20. ESCAPE FITNESS LIMITED: COMPANY SNAPSHOT
TABLE 21. ESCAPE FITNESS LIMITED: PRODUCT PORTFOLIO
TABLE 22. HAMMER SPORT AG: KEY EXECUTIVE
TABLE 23. HAMMER SPORT AG: COMPANY SNAPSHOT
TABLE 24. HAMMER SPORT AG: PRODUCT PORTFOLIO
TABLE 25. HANSSON INTERNATIONAL GMBH: COMPANY SNAPSHOT
TABLE 26. HANSSON INTERNATIONAL GMBH: PRODUCT PORTFOLIO
TABLE 27. HORIZON FITNESS: KEY EXECUTIVE
TABLE 28. HORIZON FITNESS: COMPANY SNAPSHOT
TABLE 29. HORIZON FITNESS: PRODUCT PORTFOLIO
TABLE 30. ISE GMBH: COMPANY SNAPSHOT
TABLE 31. ISE GMBH: PRODUCT PORTFOLIO
TABLE 32. JOHNSON FITNESS & WELLNESS: KEY EXECUTIVE
TABLE 33. JOHNSON FITNESS & WELLNESS: COMPANY SNAPSHOT
TABLE 34. JOHNSON FITNESS & WELLNESS: PRODUCT PORTFOLIO
TABLE 35. JORDAN LEISURE SYSTEMS LTD: KEY EXECUTIVE
TABLE 36. JORDAN LEISURE SYSTEMS LTD: COMPANY SNAPSHOT
TABLE 37. JORDAN LEISURE SYSTEMS LTD: PRODUCT PORTFOLIO
TABLE 38. MST GMBH: KEY EXECUTIVE
TABLE 39. MST GMBH: COMPANY SNAPSHOT
TABLE 40. MST GMBH: PRODUCT PORTFOLIO
TABLE 41. SPORT-THIEME GMBH: KEY EXECUTIVE
TABLE 42. SPORT-THIEME GMBH: COMPANY SNAPSHOT
TABLE 43. SPORT-THIEME GMBH: PRODUCT PORTFOLIO
TABLE 44. SPORT-TIEDJE GMBH: KEY EXECUTIVE
TABLE 45. SPORT-TIEDJE GMBH: COMPANY SNAPSHOT
TABLE 46. SPORT-TIEDJE GMBH: PRODUCT PORTFOLIO
TABLE 47. SPORT-TEC GMBH: KEY EXECUTIVE
TABLE 48. SPORT-TEC GMBH: COMPANY SNAPSHOT
TABLE 49. SPORT-TEC GMBH: PRODUCT PORTFOLIO
List of Figures
FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. EUROPE E-COMMERCE HOME FITNESS PRODUCT MARKET SNAPSHOT
FIGURE 03. TOP IMPACTING FACTORS
FIGURE 04. TOP INVESTMENT POCKETS
FIGURE 05. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06. MODERATE BARGAINING POWER OF BUYERS
FIGURE 07. MODERATE THREAT OF SUBSTITUTION
FIGURE 08. MODERATE THREAT OF NEW ENTRANTS
FIGURE 09. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10. STRATEGY ASSESSMENT OF LEADING MARKET PLAYERS
FIGURE 11. COMPANY SHARE ANALYSIS OF TOP PLAYER (2019)
FIGURE 12. MULTIPLE SCENARIO ANALYSIS
FIGURE 13. NON-WEIGHT BASED STRENGTH EQUIPMENT: COMPETITION DASHBOARD
FIGURE 14. GLOBAL FITNESS EQUIPMENT MARKET VS. AT-HOME FITNESS EQUIPMENT: COMPARISON MATRIX, 2019
FIGURE 15. PRICE POINT ANAYLYSIS BY PRODUCT TYPE FOR U.S., 2020
FIGURE 16. PRICE POINT ANAYLYSIS BY PRODUCT TYPE FOR GERMANY, 2020
FIGURE 17. PRICE POINT ANAYLYSIS BY PRODUCT TYPE FOR FRANCE, 2020
FIGURE 18. PRICE POINT ANAYLYSIS BY PRODUCT TYPE FOR ITALY, 2020
FIGURE 19. PRICE POINT ANAYLYSIS BY PRODUCT TYPE FOR SPAIN, 2020
FIGURE 20. PRICE POINT ANAYLYSIS BY PRODUCT TYPE FOR UK, 2020
FIGURE 21. EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY EQUIPMENT TYPE, 2019 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF EUROPE CARDIVASCULAR TRAINING PRODUCTS MARKET, BY TYPE, 2019 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF EUROPE E-COMMERCE CARDIVASULAR TRAINING PRODUCTS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF EUROPE STRENGTH TRAINING PRODUCTS MARKET, BY TYPE, 2019 (%)
FIGURE 25. COMPARATIVE VALU.S.ARE ANALYSIS OF EUROPE CARDIVASULAR TRAINING PRODUCTS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF EUROPE OTHER EQUIPMENT MARKET, 2019 (%)
FIGURE 27. COMPARATIVE VALU.S.ARE ANALYSIS OF EUROPE E-COMMERCE OTHER TRAINING PRODUCTS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28. EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, BY COUNTRY 2019 (%)
FIGURE 29. GERMANY E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF GERMANY HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 31. FRANCE E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 32. COMPARATIVE SHARE ANALYSIS OF FRANCE HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 33. SPAIN E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 34. COMPARATIVE SHARE ANALYSIS OF SPAIN HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 35. UK E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 36. COMPARATIVE SHARE ANALYSIS OF UK HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 37. ITALY E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 38. COMPARATIVE SHARE ANALYSIS OF ITALY HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 39. REST OF EUROPE E-COMMERCE HOME FITNESS PRODUCTS MARKET, 2018–2027 ($MILLION)
FIGURE 40. COMPARATIVE SHARE ANALYSIS OF ITALY HOME FITNESS PRODUCTS MARKET, 2019 (%)
FIGURE 41. TOP WINNING STRATEGIES, BY YEAR, 2015–2020*
FIGURE 42. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2020* (%)
FIGURE 43. PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 44. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 45. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
Note: Product cover images may vary from those shown
  • Johnson Fitness
  • Hansson International GmbH
  • Mst GmbH
  • Ise GmbH
  • Jordan Leisure Systems Ltd.
  • Escape Ltd.
  • Sport Tiedje
  • Hammer Sports
  • Sport Thieme
  • Horizon Fitness
  • Sporttec
  • Bad Company
  • Do Yoursports.
Note: Product cover images may vary from those shown

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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