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Whiskey Market by Product Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2020-2027

  • ID: 5141695
  • Report
  • July 2020
  • Region: Global
  • 150 pages
  • Allied Analytics LLP
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Whiskey refers to a type of distilled alcoholic beverage made from distinctive varieties of grain including, wheat, barley, corn, rye and others. It is typically aged in wooden casks that are made from charred white oak. The global whiskey market was valued at $59,631.2 million in 2019 and is projected to reach $86,389.5 million by 2027, registering a CAGR of 4.9% from 2020 to 2027. Changing consumer tastes and the resurgence of the cocktail trend is one of the major factors that drive the market globally. In addition, whiskey manufacturers are investing in R&D to promote product innovation and sustainability, in order to enhance characteristics, taste, and meet the changing preferences of their consumers.

Young consumers are more inclined toward well-crafted, flavored spirits that are artisanally produced and have an authentic, heritage-rich brand story. For this reason, whiskey particularly has become one of the fastest selling products among other alcoholic beverages. Bartenders are increasingly using top-tier whiskey brands as an ingredient in cocktails. Hence, the “cocktail culture” trend has become one the driving factors for the whiskey market. Furthermore, the rise in spirit-led tourism, especially in western countries, has propelled tourists from overseas to indulge and develop taste for local beverages, including whiskeys. Countries such as the UK, France, the U.S., Scotland and others, have developed spirit led-tourism, which enables tourists to comprehend the history and distillation processes involved in producing whiskeys. This factor is expected to drive the whiskey market globally.

In the recent past, the number of bars, pubs, breweries and restaurants serving alcohol has increased manifold. The major factors driving this growth are rise in consumer spending, rapid urbanization, product innovation and rising demand from the millennial population. The acceptance of alcoholic beverages, for social events including marriages, events, award functions, and several similar social gatherings has generated a positive growth prospect for the whiskey market.

The whiskey market has developed at a fast pace in recent years, and more people than ever now consider whiskey an affordable luxury. The increase in acceptance also led to growth in demand for different whiskeys such as premium and organic whiskey. The general shift in consumer consciousness and demand for innovative products, has led to an increased desire for a whiskey distilled with organic malted barley and grains. This consumer demand can be regarded as an opportunity by whiskey manufactures to broaden the market base.

According to the whiskey market analysis, the whiskey market is segmented on the basis of product type, distribution channel and region. Based on product type, the market is categorized into Irish whiskey, Scotch whiskey, Japanese whiskey, American whiskey and Canadian whiskey. By distribution channel, the market is bifurcated into on-trade and off-trade. Region wise, the market is studied across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, New Zealand and Rest of Asia-Pacific), and LAMEA (Middle East, Latin America, and Africa).

The key players operating in the whiskey market include Diageo plc., Pernod Ricard, William Grant & Sons Ltd, Bacardi Limited, Beam Suntory, Inc., The Brown–Forman Corporation, Constellation Brands, Inc., Asahi Group Holdings, Ltd., La Martiniquaise and Loch Lomond Distillers Ltd.

KEY BENEFITS FOR STAKEHOLDERS

  • The report provides a quantitative analysis of the current whiskey market trends, estimations, and dynamics of the market size from 2020 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assists in determining the prevailing whiskey market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the whiskey industry.

KEY MARKET SEGMENTS

By Product Type

  • Irish Whiskey
  • Scotch Whiskey
  • Japanese Whiskey
  • American Whiskey
  • Canadian Whiskey

By Distribution Channel

  • On-Trade
  • Off-Trade

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • India
  • China
  • Japan
  • Australia
  • New Zealand
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
Note: Product cover images may vary from those shown
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Chapter 1. Introduction
1.1. Report Description
1.2. Key Market Segments
1.3. Key Market Benefits for Stakeholders
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models

Chapter 2. Executive Summary
2.1. Key Findings of the Study
2.1.1. Top Investment Pocket
2.2. CXO Perspective

Chapter 3. Market Overview
3.1. Market Definition and Scope
3.2. Porter's Five Forces Analysis
3.2.1. Bargaining Power of Suppliers
3.2.2. Bargaining Power of Buyer
3.2.3. Thereat of New Entrants
3.2.4. Threat of Substitute
3.2.5. Intensity of Competitive Rivalry
3.3. Market Dynamics Snapshot
3.3.1. Drivers
3.3.1.1. Premiumization is Propelling Growth
3.3.1.2. Rise in Spirit Tourism
3.3.1.3. Expanding Global Consumer Base
3.3.2. Restraint
3.3.2.1. Stringent Regulations Regarding Advertisement
3.3.3. Opportunities
3.3.3.1. Exploring Demand in Asia-Pacific Region
3.3.3.2. Rise in Demand for Organic Whiskey
3.4. Covid-19 Impact on Whiskey Market

Chapter 4. Whiskey Market, by Product Type
4.1. Overview
4.1.1. Market Size and Forecast
4.2. Irish Whiskey
4.2.1. Key Market Trends, Growth Factors, and Opportunities
4.2.2. Market Size and Forecast
4.2.3. Market Analysis by Country
4.3. Scotch Whiskey
4.3.1. Key Market Trends, Growth Factors, and Opportunities
4.3.2. Market Size and Forecast
4.3.3. Market Analysis by Country
4.4. Japanese Whiskey
4.4.1. Key Market Trends, Growth Factors, and Opportunities
4.4.2. Market Size and Forecast
4.4.3. Market Analysis by Country
4.5. American Whiskey
4.5.1. Key Market Trends, Growth Factors, and Opportunities
4.5.2. Market Size and Forecast
4.5.3. Market Analysis by Country
4.6. Canadian Whiskey
4.6.1. Key Market Trends, Growth Factors, and Opportunities
4.6.2. Market Size and Forecast
4.6.3. Market Analysis by Country

Chapter 5. Whiskey Market, by Distribution Channel
5.1. Overview
5.1.1. Market Size and Forecast
5.2. On-Trade
5.2.1. Key Market Trends, Growth Factors, and Opportunities
5.2.2. Market Size and Forecast
5.2.3. Market Analysis by Country
5.3. Off-Trade
5.3.1. Key Market Trends, Growth Factors, and Opportunities
5.3.2. Market Size and Forecast
5.3.3. Market Analysis by Country

Chapter 6. Whiskey Market, by Region
6.1. Overview
6.2. North America
6.2.1. Key Market Trends, Growth Factors, and Opportunities
6.2.2. Market Size and Forecast by Product Type
6.2.3. Market Size and Forecast by Distribution Channel
6.2.5. Market Size and Forecast by Country
6.2.6. U.S.
6.2.6.1. Market Size and Forecast, by Product Type
6.2.6.2. Market Size and Forecast, by Distribution Channel
6.2.7. Canada
6.2.7.1. Market Size and Forecast, by Product Type
6.2.7.2. Market Size and Forecast, by Distribution Channel
6.2.8. Mexico
6.2.8.1. Market Size and Forecast, by Product Type
6.2.8.2. Market Size and Forecast, by Distribution Channel
6.3. Europe
6.3.1. Key Market Trends, Growth Factors, and Opportunities
6.3.2. Market Size and Forecast by Product Type
6.3.3. Market Size and Forecast by Distribution Channel
6.3.4. Market Size and Forecast by Country
6.3.5. Germany
6.3.5.1. Market Size and Forecast, by Product Type
6.3.5.2. Market Size and Forecast, by Distribution Channel
6.3.6. France
6.3.6.1. Market Size and Forecast, by Product Type
6.3.6.2. Market Size and Forecast, by Distribution Channel
6.3.7. UK
6.3.7.1. Market Size and Forecast, by Product Type
6.3.7.2. Market Size and Forecast, by Distribution Channel
6.3.8. Italy
6.3.8.1. Market Size and Forecast, by Product Type
6.3.8.2. Market Size and Forecast, by Distribution Channel
6.3.9. Spain
6.3.9.1. Market Size and Forecast, by Product Type
6.3.9.2. Market Size and Forecast, by Distribution Channel
6.3.10. Rest of Europe
6.3.10.1. Market Size and Forecast, by Product Type
6.3.10.2. Market Size and Forecast, by Distribution Channel
6.4. Asia-Pacific
6.4.1. Key Market Trends, Growth Factors, and Opportunities
6.4.2. Market Size and Forecast by Product Type
6.4.4. Market Size and Forecast, by Distribution Channel
6.4.5. Market Size and Forecast by Country
6.4.6. China
6.4.6.1. Market Size and Forecast, by Product Type
6.4.6.2. Market Size and Forecast, by Distribution Channel
6.4.7. India
6.4.7.1. Market Size and Forecast, by Product Type
6.4.7.2. Market Size and Forecast, by Distribution Channel
6.4.8. Japan
6.4.8.1. Market Size and Forecast, by Product Type
6.4.8.2. Market Size and Forecast, by Distribution Channel
6.4.9. Australia
6.4.9.1. Market Size and Forecast, by Product Type
6.4.9.2. Market Size and Forecast, by Distribution Channel
6.4.10. New Zealand
6.4.10.1. Market Size and Forecast, by Product Type
6.4.10.2. Market Size and Forecast, by Distribution Channel
6.4.11. Rest of Asia-Pacific
6.4.11.1. Market Size and Forecast, by Product Type
6.4.11.2. Market Size and Forecast, by Distribution Channel
6.5. LAMEA
6.5.1. Key Market Trends, Growth Factors, and Opportunities
6.5.2. Market Size and Forecast by Product Type
6.5.3. Market Size and Forecast by Distribution Channel
6.5.4. Market Size and Forecast by Country
6.5.5. Latin America
6.5.5.1. Market Size and Forecast, by Product Type
6.5.5.2. Market Size and Forecast, by Distribution Channel
6.5.6. Middle East
6.5.6.1. Market Size and Forecast, by Product Type
6.5.6.2. Market Size and Forecast, by Distribution Channel
6.5.7. Africa
6.5.7.1. Market Size and Forecast, by Product Type
6.5.7.2. Market Size and Forecast, by Distribution Channel
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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