Chile Baby Food, 2020

Summary

“Chile Baby Food, 2020 ” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Chilean market.

In 2019, baby milks accounted for 55% of market value, with cereals taking a further 29% and wet meals 19%. The value share of milks has declined over the last two years, as the market has moved towards third-stage milks, which have lower average prices than first- and second-stage products, and as breastfeeding, actively promoted by the government, has become more prevalent. Cereals have gained ground in terms of their share of value sales, as unit prices have increased at a rate well ahead of inflation. Wet meals have been the most vibrant category over the last two years.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• The number of live births fell between 2014 and 2017 but has risen slightly in 2018 and 2019. The baby population (aged 0-3 years) stood at 664,000 in 2019, almost 10% down on 2013.
• The market for baby food was worth CLP$128 billion (US$182 million) in 2019, up 39% on sales in 2013.
• In 2019, baby milks accounted for 55% of market value, with cereals taking a further 29% and wet meals 19%.
• Import penetration is highest in the baby milks sector, due to the involvement of Abbott, Danone, Lactalis (Aspen up to 2019), and others, none of which has established a local manufacturing base in Chile. Exports of milks and cereals outstrip imports by a substantial margin, and exports of sweet meals have risen strongly over the last few years.
• Nestlé remains dominant, with a 72.9% value share and 81.9% of volume in 2019.
• Consumption is expected to rise by 8% to 12,779 tons in 2025, with a retail value of CLP$165 billion. Growth will be driven by the wet meals category, followed by milks. The structure of the market will remain largely unchanged with milks continuing to lead by value.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.