COVID-19 Impact on Molson Coors Brewing Company

Summary

COVID-19 Impact on Molson Coors Brewing Company July 9th, 2020 based on market analysis and brand diversification by industry and geography.

Dependency on beer and cider will cost the company significantly. Particularly, volume sales in beer in the North America has been sluggish, and the pandemic will have impact on the further slowdown. However, Molson Coors Brewing Company has a strong brand portfolio also has been investing in innovations meeting consumer trends, which may help the company to preform better than the market forecasts.

Scope

• Molson Coors Brewing Company is not favorably placed to offer resilience to the ill effects of the pandemic
• The rising number of COVID-19 cases in the US is expected to affect the company's business significantly
• The alcoholic beverages industry is at high risk amid the COVID-19 outbreak
• The impact of COVID-19 on the alcoholic beverages industry in North America and East Europe will affect the company's sales
• Molson Coors Brewing Company's business will follow its peers in losing business due to COVID-19

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