COVID-19 Impact on Dunkin' Brands

Summary

COVID-19 Impact on Dunkin' Brands June 1, 2020 based on market analysis and brand diversification by industry and geography.

Similar to all companies in the foodservice sector, Dunkin Brands Group is also liable to be heavily impacted by the restrictions on public movement in major countries. These countries are taking all possible measures to contain the virus spread which is eventually going to help the company as well. The company is taking all possible measures to protect its employees and customers from the pandemic. In terms of its outlet types, Dunkin Brands Group's coffee & tea shop business is likely to have less damage than its ice cream parlor business.

Scope

• Dunkin's sales look highly vulnerable due to its dependency on North America
• Dunkin's coffee and tea shops business in North America may go down by $1.4bn in 2020 - Due to the COVID-19 pandemic, Dunkin' Brands is set to lose $2.3bn from its coffee and tea shops and ice cream parlor businesses in 2020

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