COVID-19 Impact on Damm

Summary

COVID-19 Impact on Damm July 8, 2020 based on market analysis and brand diversification by industry and geography.

Once the impact of Coronavirus abates and economy recovers, expansion across emerging markets should be prioritized by the company and also continue online delivery of alcoholic beverages to recover the loss occurred by COVID-19 pandemic to some extent. Alcoholic beverages industry is estimated to bear the burnt of COVID-19 and its effect on changes in consumer buying behavior. Consumers are adopting buying essentials only strategy during this epidemic to cope with the reduction in household income, and as a result alcoholic beverages are usually being avoided.

Scope

• Limited geographic presence and heavy concentration of business in Western Europe will have a detrimental impact on the brand's business
• Western Europe, the major operating region of Damm's beer segments, will bear the burden of losses due to pandemic

Reasons to Buy

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