COVID-19 Impact on Bitburger

Summary

COVID-19 Impact on Bitburger July 9, 2020 based on market analysis and brand diversification by industry and geography.

Bitburger will witness a decline in its overall sales due to the COVID-19 outbreak and the resulting slowdown in the West European economy. The company needs to update its strategies to minimize losses, with a focus on how to leverage its non-alcoholic beverage categories and start to maximize its geographical presence.

Scope

• Closure of restaurants and bars may well significantly impact Bitburger's overall sales
• Owing to economic uncertainty and its concentration in Germany, Bitburger's sales are likely to see substantial decline in 2020 - Company’s over-reliance on Western Europe, especially Germany, will result in heavy losses

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