+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Retail M2M and IoT Applications - 6th Edition

  • PDF Icon


  • September 2020
  • Region: Global
  • Berg Insight AB
  • ID: 5144569

The Number of Cellular IoT Connections in the Retail Industry Will Grow at a CAGR of 10% to Reach 116.6 Million Connections Worldwide in 2024

Retail M2M and IoT Applications is the sixth consecutive report from the publisher that gives first-hand insights into the adoption of wireless connectivity in the vending, parking, ticketing, ATM, digital signage and POS terminal markets. This strategic research report provides you with 240 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the sixth edition of the report:

  • Insights from 30 new executive interviews with market leading companies.
  • Overview of the payment, vending, digital signage, parking, transport ticketing and ATM industries.
  • Summary of industry trends and developments in each vertical market segment.
  • Updated in-depth profiles of 123 key players in the retail industry.
  • Reviews of vendor market shares and competitive dynamics.
  • Perspectives on the impact of emerging mobile payment services.
  • Extensive global and regional market forecasts lasting until 2024.

Cellular IoT Connections in the Retail Industry Reached 72 Million in 2019

The retail industry is an important vertical for cellular IoT connectivity with 72.4 million cellular connections today and a total addressable market size of nearly 232 million POS terminals, ATMs, vending machines, parking meters, digital signs and fare collection devices worldwide.

The report forecasts that the number of cellular IoT connections in the retail industry will grow at a compound annual growth rate (CAGR) of 10% to reach 116.6 million connections worldwide in 2024. Shipments of cellular IoT devices will at the same time increase at a CAGR of 6.1% from 31.6 million units in 2019 to 42.4 million units in 2024. Cellular IoT technology enables devices such as POS terminals and ATMs to be used at new locations where fixed line connectivity is unavailable or impractical. The technology has a more transformational effect on markets such as vending and parking, where machine operators need to reorganize their operations in order to benefit from the availability of realtime information.

The installed base of connected vending machines in North America reached 2 million units at the end of 2019, whereas the corresponding figure for EU28+2 was 1.1 million units. The market is still in an early stage as penetration rates for North America and Europe are at 49% and 27% respectively. However, vending is also one of the fastest growing segments for connectivity solutions in the retail industry, driven by demand for cashless payment and vending telemetry solutions. The North American market is projected to grow at a CAGR of 11% between 2019 and 2024, reaching 3.4 million connected vending machines at the end of the period. Similarly, the European market is forecasted to grow at a CAGR of 20.1% to reach 2.7 million connections by 2024.

The parking industry has been one of the earliest adopters of IoT communications technology and today approximately 60% of the world’s 577,000 multi-space meters are connected, primarily to cellular networks. This penetration rate will continue to increase steadily throughout the foreseeable future, as nearly all new multi-space meter deployments have connectivity as a requirement. Connectivity has in contrast to this only recently become an optional feature in single-space meters and today only 10% of the single-space meters in the world are connected. However, connected single-space meters have recently had a breakthrough in the North American market, where mixed deployments that comprise both single-space and multi-space meters are becoming common. The share of single-space meters that incorporate connectivity is as a result now increasing rapidly and expected to reach 22% by 2024.

Cellular connectivity has become a very popular option for POS terminals and was incorporated in 44% of the devices shipped in 2019. The wireless technology has an important role in facilitating the global adoption of electronic payments, as it enables the rollout of POS terminals to many new market segments as well as regions where the fixed line telecommunications infrastructure is less developed. The report forecasts that the installed base of cellular POS terminals will grow at a CAGR of 9.5% between 2019 and 2024 to reach 103.7 million units at the end of the period, driven especially by growth in emerging markets.

Digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped market potential is nevertheless still vast and growth is showing no signs of slowing down. The report forecasts that global shipments of display screens for digital signage will grow from 17.2 million units in 2019 at a compound annual growth rate (CAGR) of 13.8% to reach 32.8 million units by 2024. Cellular connectivity is very useful for applications such as temporary signs and in locations where access to fixed line communications is not available or costly to obtain. However, cellular is expected to remain a niche connectivity technology due to the higher costs associated with the technology, especially in bandwidth-intensive applications.

Cellular connectivity is incorporated in more than 0.1 million fare collection devices worldwide today, such as on-board ticket vending machines, stationary vending machines and handheld ticket sales terminals. The report anticipates that the market potential for cellular connectivity in public transport will expand as account-based fare collection systems gain ground and increase the need for real-time communications. However, the number of fare collection devices that incorporate cellular connectivity is likely to remain relatively modest, as many fare collection devices can share a communications line with other equipment.

This report answers the following questions:

  • What is the potential market size for wireless IoT communication in the retail industry?
  • Which are the key applications that offer sizable business opportunities?
  • Which trends and developments are shaping each vertical market segment?
  • Which are the leading providers of vending telemetry solutions?
  • How is the market for wireless ATM connectivity solutions developing?
  • Which are the leading providers of connected parking meters?
  • How many connected digital signs are there worldwide?
  • What is the attach rate for cellular connectivity in POS terminals by region?
  • How is the market for public transport fare collection systems evolving?

Table of Contents

1 POS Terminals and ATMs
1.1 The card payments industry
1.2 Payment infrastructure
1.2.1 Overview of the POS terminal market
1.2.2 POS terminal form factors
1.2.3 Overview of the ATM market
1.2.4 ATM form factors
1.3 Evolution of electronic payments
1.3.1 EMV migration
1.3.2 Adoption of wireless IoT communications
1.3.3 Rollout of NFC-ready terminals
1.4 POS terminal vendors
1.4.1 BBPOS
1.4.2 Bitel
1.4.3 Castles Technology
1.4.4 Centerm
1.4.5 CyberNet
1.4.6 Dspread Technology
1.4.7 Equinox Payments
1.4.8 ID Tech
1.4.9 Ingenico
1.4.10 Itron Electronics
1.4.11 MoreFun
1.4.12 Newland Payment Technology
1.4.13 Nexgo
1.4.14 PAX Technology
1.4.15 REA Card
1.4.16 Spire Payments
1.4.17 SZZT Electronics
1.4.18 VeriFone
1.4.19 Worldline
1.5 ATM manufacturers and connectivity solution providers
1.5.1 Contour Networks
1.5.2 Diebold Nixdorf
1.5.3 Digi International
1.5.4 DPL Group
1.5.5 NCR
1.5.6 OptConnect
1.5.7 Triton
2 Vending Machines
2.1 Overview of the vending machine industry
2.2 Vending industry players
2.2.1 Vending technology providers
2.2.2 Vending machine manufacturers
2.2.3 Product suppliers
2.2.4 Vending operators
2.3 Payment systems
2.3.1 Coin mechanisms and bill validators
2.3.2 Cashless payments
2.3.3 Mobile phone payments and NFC
2.4 Vending telemetry and software
2.4.1 Remote monitoring of vending machines
2.4.2 Vending management systems
2.5 Connected vending machines
2.5.1 Europe
2.5.2 North America
2.5.3 Rest of World
2.6 Vending telemetry and cashless payment solution providers
2.6.1 Cantaloupe Systems (USA Technologies)
2.6.2 Connected Molecules
2.6.3 Ingenico Group
2.6.4 InHand Networks
2.6.5 MatiPay (Sitael)
2.6.6 Mecsel
2.6.7 Nayax
2.6.8 On Track Innovations
2.6.9 Parlevel Systems
2.6.10 Silkron
2.6.11 Telemetron
2.6.12 Televend (INTIS)
2.6.13 USA Technologies
2.6.14 Vagabond
2.6.15 Vendon
2.6.16 Vendwatch Telematics
2.6.17 Vianet Group
2.7 Vending machine manufacturers
2.7.1 Automated Merchandising Systems
2.7.2 Azkoyen Group
2.7.3 Bianchi Vending Group
2.7.4 Crane
2.7.5 EVOCA Group
2.7.6 FAS International
2.7.7 Fastcorp Vending
2.7.8 Fuji Electric
2.7.9 Jofemar
2.7.10 Magex
2.7.11 Rheavendors Group
2.7.12 Royal Vendors (Coinco)
2.7.13 SandenVendo
2.7.14 Seaga
2.7.15 Sielaff
2.7.16 TCN Group
2.7.17 Unicum
2.7.18 Westomatic
2.7.19 Wittern Group
2.8 Vending operators
2.8.1 Aramark
2.8.2 Canteen
2.8.3 Coca-Cola Amatil
2.8.4 Coca-Cola Bottlers Japan
2.8.5 DyDo Group
2.8.6 IVS Group
2.8.7 Selecta
2.8.8 Sodexo
2.8.9 UBox
3 Parking Meters
3.1 The parking industry
3.1.1 Parking industry players
3.1.2 Single-space and multi-space meters in Europe and North America
3.1.3 Pay-by-phone parking
3.2 Connected parking meters
3.2.1 Mobile data communications solutions for parking meters
3.2.2 Connected multi-space parking meters
3.2.3 Connected single-space parking meters
3.3 Parking solution vendor profiles
3.3.1 Came Parkare Group
3.3.2 CivicSmart
3.3.3 Duncan Solutions
3.3.4 Flowbird Group
3.3.5 Hectronic
3.3.6 IEM
3.3.7 IPS Group
3.3.8 MacKay Meters
3.3.9 METRIC
3.3.10 POM
3.3.11 T2 Systems
3.4 Private parking operators
4 Public Transport Ticketing
4.1 Modal split of passenger transport
4.2 Bus and rail fleets
4.3 Fare collection systems
4.3.1 Fare payment
4.3.2 Fare collection devices
4.3.3 Installed base
4.3.4 Mobile data communications solutions
4.4 Fare collection system vendors
4.4.1 Bytemark (Siemens Mobility)
4.4.2 Conduent
4.4.3 Cubic Transportation Systems
4.4.4 FARA (Ticketer)
4.4.5 Flowbird Group
4.4.6 Indra
4.4.7 INIT
4.4.8 IVU
4.4.9 Masabi
4.4.10 Scheidt & Bachmann
4.4.11 Thales
4.4.12 Ticketer
4.4.13 Tri Star Group
4.4.14 Vix Technology
5 Digital Signage
5.1 Overview of the digital signage industry
5.2 The digital signage value chain
5.2.1 Display screen vendors
5.2.2 Media player vendors
5.2.3 Content management system providers
5.2.4 Installers, system integrators and network operators
5.3 Application areas
5.3.1 Retail
5.3.2 Office and enterprise
5.3.3 Healthcare
5.3.4 Transportation
5.3.5 Education
5.3.6 Foodservice
5.3.7 Outdoor signage
5.4 Evolution of the digital signage industry
5.4.1 From non-connected to connected digital signs
5.4.2 Media player form factors
5.4.3 Display technologies
5.5 Media player vendors
5.5.1 Advantech
5.5.2 AOPEN
5.5.3 Arrow Electronics
5.5.4 BrightSign
5.5.5 IAdea
5.5.6 IBASE
5.5.7 Rikomagic
5.5.8 Shuttle
5.6 Display screen vendors
5.6.1 DynaScan Technology
5.6.2 Elo Touch Solutions
5.6.3 Leyard and Planar
5.6.4 LG Electronics
5.6.5 NEC Display Solutions
5.6.6 Panasonic
5.6.7 Samsung Electronics
5.6.8 Sharp
5.7 Content management system providers
5.7.1 BroadSign
5.7.2 Cineplex Digital Media
5.7.3 Four Winds Interactive
5.7.4 Grassfish
5.7.5 Industry Weapon
5.7.6 Rise Vision
5.7.7 RMG
5.7.8 Scala (STRATACACHE)
5.7.9 Signagelive
5.7.11 Wondersign
6 Forecasts and Conclusions
6.1 Wireless IoT in the retail industry
6.1.1 Cellular IoT device shipments
6.1.2 Cellular IoT network connections
6.2 Market trends and drivers
6.2.1 Uptake of wireless IoT in POS terminals is steady while NFC is ubiquitous
6.2.2 ATMs in offsite locations benefit from cellular connectivity
6.2.3 The business case for vending telemetry continues to improve
6.2.4 The parking meter industry leads in the adoption of wireless IoT
6.2.5 Public transport ticketing will move to systems with real-time authorization
6.2.6 Digital signage has become a central platform for digital marketing
6.3 Market forecasts
6.3.1 POS terminals
6.3.2 ATMs
6.3.3 Vending machines
6.3.4 Parking meters
6.3.5 Public transport ticketing
6.3.6 Digital Signage
List of Figures
Figure 1.1: Installed base of POS terminals and ATMs (World 2014–2018)
Figure 1.2: POS terminal density by country (World 2018)
Figure 1.3: Stationary and mobile POS terminals
Figure 1.4: mPOS devices
Figure 1.5: Android POS terminals
Figure 1.6: ATM density by country (World 2018)
Figure 1.7: Free-standing and through-the-wall ATMs
Figure 1.8: EMV implementation status (World 2018)
Figure 1.9: POS terminals with cellular connectivity by region (World 2019)
Figure 1.10: NFC-ready POS terminals by region (World 2019)
Figure 1.11: POS terminal shipments by manufacturer (World 2018)
Figure 1.12: PAX Technology POS terminals
Figure 1.13: Spire Payments POS terminals
Figure 2.1: Vending machine density by region (World 2018)
Figure 2.2: Examples of vending machines
Figure 2.3: Installed base of vending machines by country (EU 28+2 2018)
Figure 2.4: Examples of product suppliers and brands
Figure 2.5: Examples of coin mechanisms and bill validators
Figure 2.6: Examples of cashless payment devices for open and closed systems
Figure 2.7: ePort G9 from USA Technologies supporting NFC-based mobile payments
Figure 2.8: Installed base of connected vending machines by vendor (World Q4-2019)
Figure 2.9: Connected vending machine vendor market shares (Europe 2019)
Figure 2.10: Connected vending machine vendor market shares (North America 2019)
Figure 2.11: Nayax’ VPOS Touch and VPOS Fusion
Figure 2.12: Overview of Vendon’s IoT Solution
Figure 2.13: Product portfolios of vending machine manufacturers (2020)
Figure 3.1: Examples of connected single-space and multi-space meters
Figure 3.2: Share of connected multi-space parking meters by vendor (World 2019)
Figure 3.3: Share of connected single-space parking meters by vendor (World 2019)
Figure 3.4: Parking meter offerings by vendor
Figure 3.5: Selected European and North American parking operators
Figure 4.1: Modal split of passenger transport on land (EU and NA 2017)
Figure 4.2: Bus and rail fleets in public transport (EU and NA 2018)
Figure 4.3: Evolution of fare payments
Figure 4.4: Fare collection device segments
Figure 4.5: Installed base of contactless fare collection devices (EU and NA 2019)
Figure 4.6: Flowbird’s driver console Wayfarer 6
Figure 4.7: Ticketer Standard and Ticketer Compact
Figure 5.1: Digital signage value chain
Figure 5.2: Examples of display form factors
Figure 5.3: Examples of DOOH network operators
Figure 5.4: Examples of digital signs in retail stores
Figure 5.5: Examples of digital signs in an office building
Figure 5.6: An example of a digital sign in healthcare
Figure 5.7: Information displays for transportation
Figure 5.8: Interactive whiteboard in a classroom
Figure 5.9: Digital menu boards
Figure 5.10: Infotainment program for coffee & bagel shop customers
Figure 5.11: Digital billboard
Figure 5.12: Local and remote management of digital signage networks
Figure 5.13: Media player form factors
Figure 5.14: Chromebox Commercial 2 and eTILE-X19 by AOPEN
Figure 5.15: BrightSign’s lines of digital signage media players
Figure 5.16: Rikomagic’s V5, MK902II, MK68 and MK39
Figure 5.17: Overview of WP400 media player & webOS 4.0 Smart Signage Platform
Figure 6.1: Cellular IoT connections in the retail industry (World 2019)
Figure 6.2: Cellular IoT retail device shipments by region (World 2018–2024)
Figure 6.3: Cellular IoT retail device connections by region (World 2018–2024)
Figure 6.4: Deployment of NFC and cellular technologies (World 2018–2024)
Figure 6.5: Cellular POS terminal shipments by region (World 2018–2024)
Figure 6.6: Cellular POS terminal installed base by region (World 2018–2024)
Figure 6.7: NFC POS terminal shipments by region (World 2018–2024)
Figure 6.8: NFC POS terminal installed base by region (World 2018–2024)
Figure 6.9: mPOS terminal shipments by region (World 2018–2024)
Figure 6.10: mPOS terminal installed base by region (World 2018–2024)
Figure 6.11: Installed base of wirelessly connected ATMs (EU and NA 2018–2024)
Figure 6.12: Installed base of connected vending machines (World 2019–2024)
Figure 6.13: Connected vending machine market forecast (North America 2019–2024)
Figure 6.14: Connected vending machine market forecast (Europe 2019–2024)
Figure 6.15: Connected vending machine market forecast (Rest of World 2019–2024)
Figure 6.16: Multi-space parking meter market forecast (World 2018–2024)
Figure 6.17: Single-space parking meter market forecast (World 2018–2024)
Figure 6.18: Installed base of contactless fare collection devices (EU and NA 2018–24)
Figure 6.19: Digital signage display market forecast (World 2018–2024)
Figure 6.20: Digital signage connectivity technologies (World 2018–2024)

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Advantech
  • Aramark
  • Arrow Electronics
  • Automated Merchandising Systems
  • Azkoyen Group
  • Bianchi Vending Group
  • Bitel
  • BrightSign
  • BroadSign
  • Bytemark (Siemens Mobility)
  • Came Parkare Group
  • Cantaloupe Systems (USA Technologies)
  • Canteen
  • Castles Technology
  • Centerm
  • Cineplex Digital Media
  • CivicSmart
  • Coca-Cola Amatil
  • Coca-Cola Bottlers Japan
  • Conduent
  • Connected Molecules
  • Contour Networks
  • Crane
  • Cubic Transportation Systems
  • CyberNet
  • Diebold Nixdorf
  • Digi International
  • DPL Group
  • Dspread Technology
  • Duncan Solutions
  • DyDo Group
  • DynaScan Technology
  • Elo Touch Solutions
  • Equinox Payments
  • EVOCA Group
  • FARA (Ticketer)
  • FAS International
  • Fastcorp Vending
  • Flowbird Group
  • Four Winds Interactive
  • Fuji Electric
  • Grassfish
  • Hectronic
  • IAdea
  • ID Tech
  • IEM
  • Indra
  • Industry Weapon
  • Ingenico
  • Ingenico Group
  • InHand Networks
  • INIT
  • IPS Group
  • Itron Electronics
  • IVS Group
  • IVU
  • Jofemar
  • Leyard and Planar
  • LG Electronics
  • MacKay Meters
  • Magex
  • Masabi
  • MatiPay (Sitael)
  • Mecsel
  • MoreFun
  • Nayax
  • NCR
  • NEC Display Solutions
  • Newland Payment Technology
  • Nexgo
  • On Track Innovations
  • OptConnect
  • Panasonic
  • Parlevel Systems
  • PAX Technology
  • POM
  • REA Card
  • Rheavendors Group
  • Rikomagic
  • Rise Vision
  • RMG
  • Royal Vendors (Coinco)
  • Samsung Electronics
  • SandenVendo
  • Scheidt & Bachmann
  • Seaga
  • Selecta
  • Sharp
  • Shuttle
  • Sielaff
  • Signagelive
  • Silkron
  • Sodexo
  • Spire Payments
  • SZZT Electronics
  • T2 Systems
  • TCN Group
  • Telemetron
  • Televend (INTIS)
  • Thales
  • Ticketer
  • Tri Star Group
  • Triton
  • UBox
  • Unicum
  • USA Technologies
  • Vagabond
  • Vendon
  • Vendwatch Telematics
  • VeriFone
  • Vianet Group
  • Vix Technology
  • Westomatic
  • Wittern Group
  • Wondersign
  • Worldline


The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market.

The analyst begins with a number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of these sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain. They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.