Online Language Learning Market By Learning Mode (Self-learning Apps and Applications, Tutoring), Age Group (< 18 Years, 18-20 years, 21-30 years), Language (English, French, Spanish), End User, and Geography - Global Forecast to 2029
The research report titled, ‘Online Language Learning Market By Learning Mode (Self-learning Apps and Applications, Tutoring), Age Group (< 18 Years, 18-20 years, 21-30 years), Language (English, French, Spanish), End User, and Geography - Global Forecast to 2029”, provides an in-depth analysis of the global online language learning market across five major geographies and emphasizes on the current market size, market shares, recent developments, and forecast till 2029. This market is expected to register a CAGR of 20.3% during the forecast period 2022-2029 to reach $31.81 billion.
The growth of this market is driven by globalization and the growing need for cross-border communication, the growing e-learning market, and the penetration of artificial intelligence in e-learning. However, data security and privacy concerns are expected to restrain this market's growth. The increasing spending on the education sector, the rising internet and smartphone user base, and the increasing preference for a multilingual workforce by multinational companies are expected to provide significant growth opportunities for stakeholders in this market.
However, the high implementation cost is expected to pose a major challenge to the growth of this market. The flexible pricing structure and introduction of wearable technologies are some of the major trends in this market.
The global online language learning market is segmented by learning mode, age group, language, end user, and geography. The study also evaluates industry competitors and analyzes the market at regional and country levels.
Based on learning mode, the global online language learning market is segmented into self-learning apps and applications and tutoring. The self-learning apps and applications segment is slated to register the highest CAGR during the forecast period. The fast growth of this market is attributed to the wide usage of apps and applications on mobile phones, tablets, and computer users. Additionally, the rapid development of technologies enabled language learning apps to integrate different media, such as texts, pictures, animation, audio, and video, to create multimedia instructional materials and increase students’ interest in studying
Based on age group, the global online language learning market is segmented into < 18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. The 18-20 years segment is slated to register the highest CAGR during the forecast period. This segment's fast growth is attributed to enhanced student performance across the curriculum and improved cognitive function through online language learning, including greater academic achievement and cognitive development for 18-20 years age children.
Based on language, the global online language learning market is segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. The Mandarin segment is slated to register the highest CAGR during the forecast period. The fast growth of this segment is attributed to the increasing number of foreign companies settling in China and the rapidly changing global trade and economic scenario. Languages such as Mandarin are becoming strategically important internationally.
Based on end user, the global online language learning market is segmented into individual learners, educational institutes, government bodies, and corporate learners. The educational institutes are further segmented into K-12 and higher education. The individual learners segment is slated to register the highest CAGR during the forecast period. The fast growth of this market is mainly attributed due to the growing usage of mobile phones and rising Internet penetration in urban as well as rural areas, leading to increased access to language learning apps.
Based on geography, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia-Pacific is slated to register the highest CAGR during the forecast period. The fast growth of this region is attributed to the growing government focus on the education sector, the high adoption of digital technologies in educational facilities, and high education expenditure in the region. In addition, rapidly developing economies, various schemes launched for supporting digitization in education, and increasing disposable income leading to the penetration of the Internet contributes to the high growth of the online language learning market in the region.
The key players operating in the global online language learning market are Rosetta Stone LTD. (U.S.), Berlitz Corporation (U.S.), Memrise Inc. (U.K.), inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babbel GmbH (Germany), Busuu Online S.L. (Spain), Transparent Language, Inc. (U.S.), Open Education LLC (U.S.), Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Linguistica 360, Inc. (U.S.), Mondly Languages (Romania), ELSA Corp. (U.S.), FluentU (China), and Mango Languages (U.S.).
Key Questions Answered in the Report:
- Which are the high-growth market segments in terms of learning mode, age group, language, and end user?
- What was the historical market for the global online language learning market?
- What are the market forecasts and estimates for the period 2022-2029?
- What are the major drivers, restraints, opportunities, and challenges in the global online language learning market?
- Who are the major players, and what percentage shares do they hold in the global online language learning market?
- How is the competitive landscape in the global online language learning market?
- What are the recent developments in the global online language learning market?
- What are the different strategies adopted by the major players in the global online language learning market?
- What are the key geographic trends, and which are the high-growth countries?
Scope of the Report
Online Language Learning Market, by Learning Mode
- Self-learning Apps and Applications
- Tutoring
- One-on-one Learning
- Group Learning
Online Language Learning Market, by Age Group
- < 18 Years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- >40 Years
Online Language Learning Market, by Language
- English
- French
- Spanish
- Mandarin
- Japanese
- German
- Italian
- Arabic
- Korean
- Other Languages
Online Language Learning Market, by End User
- Individual Learners
- Educational Institutes
- K-12
- Higher Education
- Government Bodies
- Corporate Learners
Online Language Learning Market, by Geography
- North America
- U.S.
- Canada
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Australia & New Zealand
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Vietnam
- Rest of Asia-Pacific
- Europe
- Germany
- France
- Italy
- U.K.
- Spain
- Russia
- Poland
- Netherlands
- Sweden
- Belgium
- Austria
- Switzerland
- Finland
- Norway
- Turkey
- Ireland
- Luxembourg
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa
Table of Contents
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Companies Mentioned
- Rosetta Stone LTD. (U.S.)
- Berlitz Corporation (U.S.)
- Memrise Limited (U.K.)
- inlingua International Ltd. (Switzerland)
- Sanako Oy (Finland)
- Duolingo Inc. (U.S.)
- Babbel GmbH (Germany)
- Busuu Ltd (U.K.)
- Transparent Language Inc. (U.S.)
- Open Education LLC (U.S.)
- Cambridge University Press & Assessment (U.K.)
- New Oriental Education & Technology Group Inc. (China)
- Houghton Mifflin Harcourt (U.S.)
- McGraw Hill (U.S.)
- Linguistica 360 (U.S.)
- Mondly Languages (Romania)
- ELSA Corp. (U.S.)
- FluentU (China)
- Mango Languages (U.S.)
