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US Lawn Mowers Market Analysis & Forecast 2022-2027

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    Report

  • 70 Pages
  • September 2022
  • Region: United States
  • Arizton
  • ID: 5661118
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The U.S. is one of the largest lawn mower markets. The region's growth is attributed to the growing governmental investments in expanding green spaces, including parks, playgrounds, and others, and the construction of new sports facilities owing to the increasing participation. The governmental initiatives to develop smart cities will encourage the adoption of smart technologies. Moreover, monitoring and addressing environmental issues are the focus areas of smart city initiatives. Also, energy conservation & efficiency are the prime concern which is expected to propel the demand for battery-powered mowers in the U.S. market.

According to the U.S. Environmental Protection Agency (EPA), around 30% of the water in the U.S. is used for watering gardens and lawns. The increasing water crisis in the western U.S. is expected to hamper the green cover across the country. The government of several cities, including California, Las Vegas, and others, are offering incentives to xeriscape the lawns. The water shortage is projected to shift consumer demand towards artificial grass, thereby hampering the U.S. lawn mower market during the forecast period.

KEY HIGHLIGHTS

a) The lawn mower vendors must adhere to various standards and regulations to operate in the industry. For instance, ANSI/OPEI B71.1-2017 and ANSI/OPEI B71.4 - 2017 are the regulations that ensure the safety of the equipment.
b) The country's government focuses on expanding outdoor spaces by investing in public park improvements. In 2022, California's local & state leaders granted nearly USD 15 million in funds for the expansion of outdoor facilities. For instance, the government invested almost USD 6 million to construct Radio Park to serve underserved communities. Hence, such expansion of parks and playgrounds will support the U.S. lawn mower market.
c) The country has around 40 million acres of lawns, of which approximately 30 million are residential lawns.
d) The high gasoline prices in states such as California, Nevada, Hawaii, and others are expected to hamper the industry's demand for gasoline-powered lawn mowers.
e) Approximately 75,000 injuries in the U.S. (10,000 of those are children below ten years of age) occur yearly while a lawn mower, suggests a study by the University of Michigan, US. Thus, safety is a crucial challenge while dealing with traditional lawn mowers and other gardening equipment.
f) Several investments are made to expand educational institutions across the state, which is expected to boost the green areas across campuses and further boost the U.S. lawn mower market. For instance, in August 2021, the Governor of Illinois announced an investment of USD 140 million for the construction of a new facility and renovation of existing facilities at the University of Illinois Urbana-Champaign (UIUC).

INDUSTRY TRENDS & OPPORTUNITIES

Innovative Robotic Product Offering

The robotic lawn mowers, equipped with navigation & operation software, offer better productivity and minimize labor expenditure. These mowers are equipped with sensors such as obstacle identification, anti-theft system, weather sensing, and others. These mowers are expected to witness incremental revenue growth of USD 353.41 million in the U.S. lawn mower market during the forecast period due to the growing awareness and the adoption of autonomous technology. Husqvarna, STIGA, ZCS (Ambrogio), and Robomow (MTD Products) are some vendors catering to the market needs of this category.

Increasing Demand from Golf Courses

The U.S., accounting for more than 16,000 golf courses, is one of the leading golf course markets worldwide. In 2020, the number of golfers across the region reached around 25 million, witnessing a growth of nearly 500,000 and an increase of about 2% compared to 2019. Women golfers have seen a rise of over 7% year-over-year. The growth in public golf clubs further encourages individuals' sports participation. Hence, the increasing participation is boosting the construction of new golf courses, thereby driving the U.S. lawn mower market.

SEGMENTATION ANALYSIS

  • The revenue from the southern U.S. region is expected to reach USD 3.2 billion by 2027, witnessing an absolute growth of 37.66% during 2021-2027.
  • In terms of both revenue & unit shipment, robotic lawn mowers are expected to observe the fastest growth at a CAGR of 12.31% and 11.32%, respectively.
  • Based on end-users, the golf courses & other sports areas are expected to add a revenue of USD 290.43 million during the forecast period.
  • Battery-powered and propane mowers are expected to gain momentum, witnessing growth at a CAGR of 6.13% and 6.69%, respectively.
  • Based on the drive type,
  • The manual drive segment under the drive type dominates the U.S. lawn mower market by unit shipments but is expected to grow at the lowest CAGR of 3.68% during the forecast period.

Segmentation by Product Type

  • Walk-behind Lawn Mowers

a) Self-propelled Mower

b) Push Mower

c) Hover Mower

d) Reel/Cylinder Mower

  • Ride-on Mower

a) Standard Ride-on Mower

b) Zero-turn Lawn Mower

c) Lawn Tractors

d) Garden Tractors

  • Robotic Lawn Mower

Segmentation by End-users

  • Residential Users
  • Professional Landscaping Services
  • Golf Courses
  • Government & Others

Segmentation by Fuel Type

  • Gas-powered Lawn Mowers
  • Electric-powered Lawn Mowers
  • Manual-powered Lawn Mowers
  • Propane-powered Lawn Mowers

Segmentation by Distribution Channels

  • Online
  • Offline

Segmentation by Region

  • Southern US
  • Western US
  • Midwest US
  • Northeastern US

VENDOR LANDSCAPE

Key players in the U.S. lawn mower market include Deere & Company, Ariens, Stanley Black & Decker, The Toro Company, and others. These players emphasize the implementation of newer and advanced technologies and the expansion of their product segment. These players emphasize offering productive and sustainable ways of mowing lawns or garden areas.

Key Vendors

  • Ariens Company
  • Bad Boy Mowers
  • Bobcat
  • Briggs & Stratton
  • Chervon Group
  • Deere & Company
  • Honda Power Equipment
  • Husqvarna
  • Kubota Corporation
  • Makita
  • Mamibot
  • Masport
  • Metalcraft Of Mayvellie
  • Positec Group
  • Robert Bosch
  • Stanley Black & Decker
  • Stiga
  • STIHL
  • The Toro Company
  • Volta

Key Developments in The U.S. Lawn Mower Market

  • In April 2021, Kubota Corporation launched the SZ Series Commercial Stand-On Mowers in four new models: SZ19NC-36-2, SZ22NC-48-2, SZ26NC-52-2, and SZ26NC-61-2. These lawnmowers feature better tire performance, improved serviceability, and adjustable cutting deck baffles.
  • In January 2022, The Toro Company, an outdoor environment solution provider, acquired Intimidator Group, a manufacturer of Spartan Mowers, a product line of zero-turn mowers, to expand into the fast-growing product line of zero-turn lawn mowers.
  • In December 2021, Stanley Black & Decker acquired the remaining 80% stake in MTD Products, a manufacturer of outdoor power equipment, for a value of over $1.6 billion.

TARGET AUDIENCE:

  • Top level management personnel of existing operators/vendors
  • Potential new entrants to the market
  • Consultants/consultancies/advisory firms
  • Professional landscaping service providers/contractors
  • Corporate and governments bodies

WHY PURCHASE THIS REPORT?

  • To gain competitive intelligence about the industry and players in the market.
  • To focus on the niche segment and customize the report to a specific country
  • To offer a presentation-ready format and easy to interpret data
  • To enable decision-makers to make informed and profitable choices
  • To provide the expert quantitative and qualitative analysis on the revenue and growth projections of the lawn mowers market.

KEY QUESTIONS ANSWERED

1. How big is the U.S. lawn mower market?
2. What is the growth rate of the U.S. lawn mower market?
3. What will be the U.S. lawn mower market share in terms of volume in 2027?
4. Which product type in the U.S. lawn mower market is expected to dominate?
5. Which region holds the most extensive U.S. lawn mower market share?

Table of Contents

1. Agenda2. Market Definition
3. Scope of Study
3.1. Inclusion
3.2. Exclusion
4. Report Assumptions5. Index
6. Lawn Mower Market Size & Forecast
6.1. Market Size & Forecast - Revenue 2021-2027
6.2. Market Size & Forecast - Unit Shipment 2021-2027
7. Import & Export Statistics
7.1. Leading 10 Us Importing Countries 2019 - 2021
7.2. Leading 10 Us Exporting Countries 2019 - 2021
8. Penetration of Green Spaces9. New Product Launches & Mergers/Acquisitions/Partnerships
10. Market by Product Type
10.1. Market Overview
10.2. Market by Product Type
10.3. Walk-Behind Lawn Mower
10.3.1. Market Overview
10.3.2. Market Size & Forecast- Revenue 2021-2027
10.3.3. Market Size & Forecast - Unit Shipment 2021-2027
10.3.4. Market by Product Type
10.4. Self-Propelled Lawn Mower
10.4.1. Market Size & Forecast - Revenue 2021-2027
10.4.2. Market Size & Forecast - Unit Shipment 2021-2027
10.5. Push Mower
10.5.1. Market Size & Forecast - Revenue 2021-2027
10.5.2. Market Size & Forecast - Unit Shipment 2021-2027
10.6. Hover Mower
10.6.1. Market Size & Forecast - Revenue 2021-2027
10.6.2. Market Size & Forecast - Unit Shipment 2021-2027
10.7. Reel/Cylinder Mower
10.7.1. Market Size & Forecast - Revenue 2021-2027
10.7.2. Market Size & Forecast - Unit Shipment 2021-2027
10.8. Ride-On Mower Market
10.8.1. Market Overview
10.8.2. Market Size & Forecast- Revenue 2021-2027
10.8.3. Market Size & Forecast - Unit Shipment 2021-2027
10.8.4. Market by Product Type
10.9. Standard Ride-On Mower
10.9.1. Market Size & Forecast - Revenue 2021-2027
10.9.2. Market Size & Forecast - Unit Shipment 2021-2027
10.10. Zero-Turn Lawn Mower
10.10.1. Market Size & Forecast - Revenue 2021-2027
10.10.2. Market Size & Forecast - Unit Shipment 2021-2027
10.11. Lawn Tractors
10.11.1. Market Size & Forecast - Revenue 2021-2027
10.11.2. Market Size & Forecast - Unit Shipment 2021-2027
10.12. Garden Tractors
10.12.1. Market Size & Forecast - Revenue 2021-2027
10.12.2. Market Size & Forecast - Unit Shipment 2021-2027
10.13. Robotic Lawn Mower Market
10.13.1. Market Size & Forecast - Revenue 2021-202
10.13.2. Market Size & Forecast - Unit Shipment 2021-2027
11. Lawn Mower Market by End-Users
11.1. Market Overview
11.2. Market by End-User Type
11.3. Residential Users
11.3.1. Market Size & Forecast - Revenue 2021-2027
11.3.2. Market Size & Forecast - Unit Shipment 2021-2027
11.4. Professional Landscaping Services
11.4.1. Market Size & Forecast - Revenue 2021-2027
11.4.2. Market Size & Forecast - Unit Shipment 2021-2027
11.5. Golf Courses & Other Sports Arenas
11.5.1. Market Size & Forecast - Revenue 2021-2027
11.5.2. Market Size & Forecast - Unit Shipment 2021-2027
11.6. Government & Others
11.6.1. Market Size & Forecast - Revenue 2021-2027
11.6.2. Market Size & Forecast - Unit Shipment 2021-2027
12. Lawn Mower Market by Fuel Type
12.1. Market Overview
12.2. Market by Fuel Type
12.3. Gas-Powered Lawn Mower
12.3.1. Market Size & Forecast - Revenue 2021-2027
12.3.2. Market Size & Forecast - Unit Shipment 2021-2027
12.4. Electric Corded Lawn Mower
12.4.1. Market Size & Forecast - Revenue 2021-202
12.4.2. Market Size & Forecast - Unit Shipment 2021-2027
12.5. Electric-Cordless Lawn Mower
12.5.1. Market Size & Forecast - Revenue 2021-2027
12.5.2. Market Size & Forecast - Unit Shipment 2021-2027
12.6. Manual-Powered Lawn Mowers
12.6.1. Market Size & Forecast - Revenue 2021-2027
12.6.2. Market Size & Forecast - Unit Shipment 2021-2027
12.7. Propane-Powered Lawn Mowers
12.7.1. Market Size & Forecast - Revenue 2021-2027
12.7.2. Market Size & Forecast - Unit Shipment 2021-2027
13. Lawn Mower Market by Distribution Channels
13.1. Market Overview
13.2. Market by Distribution Channels
13.3. Offline
13.3.1. Market Size & Forecast - Revenue 2021-2027
13.3.2. Market Size & Forecast - Unit Shipment 2021-2027
13.4. Online
13.4.1. Market Size & Forecast - Revenue 2021-2027
13.4.2. Market Size & Forecast - Unit Shipment 2021-2027
14. Lawn Mower Market by Region
14.1. Market Overview
14.2. Market by Region
14.3. South
14.3.1. Market Size & Forecast - Revenue 2021-2027
14.3.2. Market Size & Forecast - Unit Shipment 2021-2027
14.4. West
14.4.1. Market Size & Forecast - Revenue 2021-2027
14.4.2. Market Size & Forecast - Unit Shipment 2021-2027
14.5. Midwest
14.5.1. Market Size & Forecast - Revenue 2021-2027
14.5.2. Market Size & Forecast - Unit Shipment 2021-2027
14.6. Northeast
14.6.1. Market Size & Forecast - Revenue 2021-2027
14.6.2. Market Size & Forecast - Unit Shipment 2021-2027
15. Lawn Mower Market - Key Trends16. Lawn Mower Market - Key Drivers17. Lawn Mower Market - Key Restraints
18. Competitive Landscape
18.1. Key Market Players
19. Quantitative Summary
19.1. By Product Type
19.2. By End-User
19.3. By Fuel Type
19.4. By Distribution Channel
19.5. By Region
20. Other Reports in this Series

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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