The global electric toothbrush market size reached US$ 3.3 billion in 2023. The market is projected to reach US$ 4.7 billion by 2032, exhibiting a growth rate (CAGR) of 3.94% during 2023-2032.
An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.
The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.
2. What is the expected growth rate of the global electric toothbrush market during 2024-2032?
3. What are the key factors driving the global electric toothbrush market?
4. What has been the impact of COVID-19 on the global electric toothbrush market?
5. What is the breakup of the global electric toothbrush market based on the technology?
6. What is the breakup of the global electric toothbrush market based on the bristle type?
7. What is the breakup of the global electric toothbrush market based on the distribution channel?
8. What is the breakup of the global electric toothbrush market based on the end user?
9. What are the key regions in the global electric toothbrush market?
10. Who are the key players/companies in the global electric toothbrush market?
An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.
The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.
Key Market Segmentation:
The report provides an analysis of the key trends in each sub-segment of the global electric toothbrush market report, along with forecasts at the global, regional and country level from 2023-2032. The report has categorized the market based on technology, bristle type, distribution channel and end user.Breakup by Technology:
- Rotational
- Vibrational
Breakup by Bristle Type:
- Soft Bristles
- Nanometer Bristles
Breakup by Distribution Channel:
- Online
- Offline
Breakup by End User:
- Adults
- Children
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape
The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company.Key Questions Answered in This Report
1. What was the size of the global electric toothbrush market in 2023?2. What is the expected growth rate of the global electric toothbrush market during 2024-2032?
3. What are the key factors driving the global electric toothbrush market?
4. What has been the impact of COVID-19 on the global electric toothbrush market?
5. What is the breakup of the global electric toothbrush market based on the technology?
6. What is the breakup of the global electric toothbrush market based on the bristle type?
7. What is the breakup of the global electric toothbrush market based on the distribution channel?
8. What is the breakup of the global electric toothbrush market based on the end user?
9. What are the key regions in the global electric toothbrush market?
10. Who are the key players/companies in the global electric toothbrush market?
Table of Contents
1 Preface3 Executive Summary12 Value Chain Analysis14 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Electric Toothbrush Market
6 Market Breakup by Technology
7 Market Breakup by Bristle Type
8 Market Breakup by Distribution Channel
9 Market Breakup by End User
10 Market Breakup by Region
11 SWOT Analysis
13 Porters Five Forces Analysis
15 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- Conair Corporation (Jarden)
- Den-Mat Holdings LLC
- Dr. Fresh LLC (High Ridge Brands Co.)
- FOREO
- Koninklijke Philips N.V.
- Lion Corporation
- Panasonic Corporation
- Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 149 |
| Published | January 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 3.3 Billion |
| Forecasted Market Value ( USD | $ 4.7 Billion |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
