Amazon’s impending launch in Indonesia could lead to significant changes in the country’s e-commerce ecosystem.
With Amazon’s imminent launch in Indoneisa, incumbents might need to undertake a thorough review to “Amazon-proof” their operations. The author notes that Amazon’s entry into India played a crucial role in driving a 10x growth in the country’s e-tailing market size in five years. It became the #2 player in the market in less than three years of launch. It worsened the sector’s unit economics and forced many competitors to delay their IPO plans.
Table of Contents
1. Perspective: Amazon Effect in India1.1. Overall Market
1.2. Market Share
1.3. Profitability
1.4. Long-term Impact
2. Perspective: Indonesia Story
3. Who we are
4. How we can help
4.1. Business Performance
4.2. Customer View
4.3. Seller View
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
LOADING...
