There is an increasing need for brands and retailers to look at the online channel seriously in order to effectively perform in the post COVID world of 2020s and beyond.
Despite years of growth, online fashion has stubbornly remained in the single digit online penetration bucket, with mass adoptions still far away. However, the post COVID world will likely see accelerated adoption in this category- a trend that brands and retailers need to closely watch and adapt, in order to win.
This product will be delivered within 5-7 business days.
Table of Contents
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
LOADING...
