Healthcare Video Conferencing Solutions Market By Deployment Model - Growth, Share, Opportunities & Competitive Analysis, 2020 - 2028

The global healthcare IT industry is witnessing rapid evolution with the emergence of various new technologies across different healthcare practices. Telemedicine is one of the most significant services used in the healthcare industry which helps facilitate easy medical practice for both healthcare organizations as well as medical patients. Amongst the telemedicine services, video conferencing is expected to emerge as the most promising technology spurring the overall healthcare IT industry. Video conferencing refers to video communication among two or more participants in real-time. The concept of healthcare video conferencing has been designed to enable medical care irrespective of the location of healthcare organizations/medical patients. With the improving telecommunication and IT infrastructure, the penetration of video conferencing systems is expected to soar substantially in the following years.

Since the start of 2020, video conferencing has been widely adopted in the healthcare segment due to the ongoing COVID-19 pandemic. An increasing number of healthcare service providers and caregivers are encouraging the use of tele-consulting and telemedicine services in order to reduce stress on healthcare resources along with avoiding non-COVID patient visits to hospitals. Furthermore, a rising number of patients, especially those suffering from chronic diseases, have adopted healthcare video conferencing solutions in order to avoid hospital visits yet ensure continued delivery of care.

The most significant factor fueling the market growth is the rising adoption of healthcare IT systems in the healthcare sector. Thus, in order to provide better medical services, healthcare organizations are now focused on developing their overall IT infrastructure. Additionally, the healthcare video conferencing market is backed by government encouragement for the development of healthcare IT systems. Many national governments such as the U.S., Germany, the U.K., Switzerland, Australia, and the Middle East countries have high government spending on healthcare IT. Thus, the healthcare video conferencing market in these countries is expected to witness strong growth in the coming years.

The report titled “Global Healthcare Video Conferencing Solutions Market- Growth, Share, Opportunities and Competitive Analysis, 2020 – 2028” offers strategic insights into the global video conferencing market focusing on the healthcare sector along with the market size and estimates for the duration 2018 to 2028. The said research study covers in-depth analysis of multiple market segments based on deployment models and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2019 & 2028. The report also provides a prolific view on market dynamics such as market drivers, restraints, and opportunities.

In order to help strategic decision-makers, the report also includes competitive profiling of the leading video conferencing solution vendors, their SCOT (Strength, Challenges, Opportunities, and Weaknesses) analysis, market positioning, and key developments. Some of the major players profiled in the report are Cisco Systems, Inc., Polycom, Inc., ZTE Corporation, Microsoft Corporation, Vidyo, Inc., Avaya, Inc., and others.

Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the video conferencing and telemedicine industry
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis
• Trailing 2-Year market size data (2018 – 2019)

SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global healthcare video conferencing market, offering market size and estimates for the period from 2020 to 2028, keeping in mind the above-mentioned factors.

The global healthcare video conferencing solutions market is segmented, based on the deployment model, into the following categories

• On-premise Video Conferencing
• Cloud-based Video Conferencing
• Managed Video Conferencing

In 2019, the global video conferencing market was dominated by the on-premise video conferencing deployment model with a market share of more than 60% of the total market revenue. The on-premise deployment model consists of a complete solution including hardware and software required for video conferencing setup. This makes the on-premise mode of deployment costlier as compared to the other modes of deployment. Popular hardware required for the installation of video conferencing setup includes video screens, cameras, audio systems, and other accessories.

Healthcare organizations majorly prefer on-premise video conferencing set up so as to conduct online medical consultancy, team collaboration, and training feasibly from their organization. As a result, the on-premise segment is estimated to retain its dominant position in the market throughout the forecast period. Polycom, Inc. and Cisco Systems, Inc. are among the leading providers of on-premise video conferencing solutions.

Nevertheless, with the growing adoption of cloud-based services across different applications worldwide, the demand for cloud-based video conferencing solutions is expected to register high growth, in terms of revenue and adoption, in the following years. The penetration of cloud-based video conferencing solutions is majorly due to their low costs, flexibility, and ease of scalability as compared to the on-premise video conferencing solutions.

On the basis of geography, the global healthcare video conferencing market is segmented as per the following regions and countries.

• North America
• U.S.
• Rest of North America
• Europe
• U.K.
• Germany
• France
• Rest of Europe
• Asia Pacific (APAC)
• China
• Japan
• India
• Rest of APAC
• Rest of the World (RoW)
• Latin America
• Middle East and Africa (MEA)

In 2019, the global video conferencing market was dominated by North America accounting for over one-third of the total market revenue. The high market share in the region is in the lieu of strong penetration of video conferencing solutions across various industry verticals. North America is among the leading regions, in terms of penetration of video conferencing solutions, in the healthcare industry. Additionally, due to high technology acceptance (especially HD services) coupled with the presence of leading companies such as Cisco Systems, Inc. and Polycom, Inc. in the region, the segment is estimated to hold its dominant position in the global market throughout the forecast period.

Similarly, Europe accounts for the second-largest share, in terms of revenue, of the video conferencing market worldwide. The market here is majorly supported by the U.K., Germany, Switzerland, and other Scandinavian countries. However, Asia Pacific is poised to register the highest growth in the global healthcare video conferencing market during the forecast period. The growth is largely expected from China and India due to the high adoption rate of video conferencing solutions across various industry verticals.


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