Consumers residing in Myanmar are price sensitive in nature and are keen on trying new brands and products. Furthermore, residents in the country are transitioning from traditional Thanakha to sophisticated skin care products. Thanakha is a yellowish-white cosmetic paste made from ground bark. In addition, aggressive advertising of various brands by social media influencers to create brand awareness among young generation and increase product penetration significantly contribute toward the growth of the market. Consumers in Myanmar are conscious about ingredients used in the products, hence, brands are launching traditional Thanakha-based creams and lotions. Thanakha aids in removal of acne and promotes smooth skin. In addition, it provides protection from sun burns. Furthermore coconut-based cosmetics are witnessing increasing popularity in the country.
The Myanmar skin care market remains fairly competitive with the presence of both local and international brands. Neighboring countries such as Taiwan, Thailand, Korea, and China are the some of the leading exporters of skin care products to Myanmar. Bella, Revlon, L'Oréal, and Maybelline are some of the recognized brands among the consumers of Myanmar.
The Myanmar skin care products market is segmented into product type, demographics, age group, and sales channel. Depending on product type, the market is categorized into cream, lotion, and others. By demographic, it is bifurcated into male and female. On the basis of age group, it is segregated into generation X, millennial, and generation Z. As per sales channel, it is fragmented into supermarket/hypermarket, specialty stores, department stores, beauty salons, pharma & drug stores, and online sales channel.
The key players analyzed in the Myanmar skin care products market report are L'Oréal S.A., Kao Corporation, Estee Lauder, Revlon Inc., Unilever Group, Shiseido Company Limited, Procter & Gamble, Frenzo Myanmar Company Limited, Beiersdorf AG, and Shwe Pyi Nann.
Myanmar Skin Care Products Market Segments
By Type
- Cream
- Lotion
- Others
By Demographics
- Male
- Female
By Age Group
- Generation X
- Millennial
- Generation Z
By Sales Channel
- Supermarket/Hypermarket
- Premium
- Non Premium
- Specialty Stores
- Premium
- Non Premium
- Department Stores
- Premium
- Non Premium
- Beauty Salons
- Premium
- Non Premium
- Pharma & Drug Stores
- Premium
- Non Premium
- Online Sales Channel
- Premium
- Non Premium
Table of Contents
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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