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Premiumisation: The Game Changer for the India Online Makeup Industry

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    Report

  • July 2020
  • Region: India
  • Redseer
  • ID: 5157330

The Indian online cosmetics market is estimated at ~3000 crore with super verticals leading the segment along with a higher basket size driven through subscription models

Currently positioned at 26%, makeup in itself constitutes the highest revenue contributor amongst all BPC categories on online channels. A number of international brands and premium customers, led by aggregator platforms has steered this growth story. The sector is expected to see strong disruption and high inclination towards, organic, DIY products and higher degree of personalization.


Table of Contents

1. Makeup market overview
1.1. Market size
1.2. Basis channel
1.3. Basis degree of premiumization
1.4. Basis type of brands (domestic/ international)
1.5. Demand & Supply Drivers
2. Channel Overview
2.1. Online channel overview
2.2. Top selling platforms
2.3. Key brands
2.4. Share of private label
2.5. Best selling SKUs
2.7. AoV
2.8. Basket size
2.9. Challenges and limitations
3. Marketing Strategies & Subscription Models
3.1. Role of Influencer marketing & event marketing in growth
3.2. Case Studies of top aggregators -Nykaa, Purplle
3.3. Success of subscription models across brands
4. Global Best Practices
4.1. Fabfitfun
4.2. IPSY
4.3. Beauty Bay
5. Key Takeaways

Methodology

1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.

While the exact figures may vary for different reports, on average, the publisher conducts:

  • ~1,000+ consumer surveys
  • ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
  • ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
    • City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
    • Income levels
    • Genders
    • Age groups
    • Professions
    • Internet usage pattern
    • Geographies
     

 

2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.

Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.

 

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