This report analyses the different strategies adopted by telecoms operators to grow revenue from their existing subscribers. It provides examples of operators that have managed to grow their ARPU/ASPU and outperform competitors in their respective markets.
This report answers the following questions:
- What are the different approaches adopted by fixed and mobile operators to grow the revenue from their core connectivity services?
- What are the different types of pricing options, and what are their advantages and disadvantages?
- What is best practice in terms of data allowances, speeds and customer segmentation?
The following companies are featured in case studies:
- Mobile Operators
- DNA (Finland)
- KT (South Korea)
- U Mobile (Malaysia)
- Zain (Saudi Arabia)
- Fixed Operators
- TIM (Italy)
- Comcast (USA)
- Orange Belgium (Belgium)
- Telecom Egypt (Egypt)