Colombia Baby Food, 2020

Summary

“Colombia Baby Food, 2020 ” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Colombian market.

Milks accounted for 61% of value sales in 2019, down from 64% in 2013. Both wet and dry meals have risen more strongly, reflecting higher unit price increases. Sales of cereals and wet meals were more or less equal in value terms in 2019, although in terms of volume, wet meals account for an appreciably higher share of sales (40% in 2019, compared to 27% in the case of cereals). Baby drinks are no longer available, and sales of finger foods are extremely low at present.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• The number of live births has been on a generally downward trend, a direction exacerbated in 2016 by the impact of the Zika virus. 2018 and 2019 saw further drops, with the result that births in 2019 were 10% lower than in 2013.
• In 2019, the market for baby food stood at COL$901.5 billion, equivalent to US$278 million. Since 2013, retail sales have grown by 42% and volume sales by 7%, with all the main categories experiencing growth.
• Milks accounted for 61% of value sales in 2019, down from 64% in 2013. Both wet and dry meals have risen more strongly, reflecting higher unit price increases. In terms of volume, wet meals account for an appreciably higher share of sales (40% in 2019, compared to 27% in the case of cereals). Baby drinks are no longer available, and sales of finger foods are extremely low at present.
• Imports of baby milks & cereals have generally been on an upward trend since 2013, although they fell in 2019, to stand at 10,308 tons, worth US$62 million. Exports of milks and cereals are almost negligible.
• The top three manufacturers accounted for only 60% of sales value in 2019. In 2019, Nestlé ranked first with a 37% value share, followed by Mead Johnson with 12%. Abbott is believed to have overtaken the Aspen brands (now owned by Lactalis) to claim third place, with an 11% share.
• The market is forecast to grow by 15% in value between 2019 and 2025, to reach COL$1,038 billion.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.