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Plastic Jar with Scoop Leveler - Wider Opportunities for the New Packaging Concept

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  • 15 Pages
  • September 2020
  • Region: Global
  • GlobalData
  • ID: 5157478

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the publisher's Pack-Track packaging innovation tool and takes a closer look at a pack that incorporates a scoop leveling feature to assist with measuring, and considers how the format could potentially cross over into other categories.

  • Discusses key features and packaging benefits of the Dr. Oetker pack format.
  • Examines how this pack format taps into consumer trends within the publisher's TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to Buy
  • Use the publisher's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Table of Contents

  • What is Seize+Adapt?
  • The Packaging Innovation: Convenience
  • How does the innovation align to TrendSights?
  • Wider opportunities for a plastic jar with scoop leveler
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Dr. August Oetker Nahrungsmittel GmbH