The plant protein market in Kenya has recorded a strong growth with a CAGR of 32.1% during 2018-2020. intelligence According to the Q4 2020 Global Plant Protein Survey, sustainability concerns coupled with health mindfulness among consumers are driving the market for plant-based alternatives in Kenya.
Moreover, COVID-19 has reinforced the demand for plant-based products especially, plant-based meats, thereby inducing competition in the market. The sector has recorded a significant increase in the number of new product launches. Similarly, the number of food tech companies is increasing and expected to increase rivalry in the market in the short term.
Plant protein industry is expected to continue to grow in Kenya over the forecast period. It is expected to record a CAGR of 24.9% during 2021-2027. The plant protein consumption in the country will increase from US$ 22.2 million in 2020 to reach US$ 109.2 million by 2027.
This business intelligence report aims to analyze market opportunities and risks in plant protein industry in Kenya. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics.
This is a databook offering, and it provides data-centric analysis of plant protein market dynamics to help companies understand business and investment opportunities along with risks.
- Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts).
- Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 4 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
- Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
- Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
- Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
- Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
- Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
- Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
- Plant Protein Consumption by Consumer Demographics: Plant protein demand/consumption analysis by age, gender, and income levels.
Scope
This research report provides in-depth analysis of plant protein industry opportunity in Kenya, providing market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.
Kenya Plant Protein Market Size by Ingredients
- Soy
- Pea
- Beans & Lentils
- Hemp
- Flaxseed, Pumpkin & Other
- Brown Rice
- Quinoa
- Spirulina & Seaweed
- Nuts
- Other
Kenya Plant Protein Market Size by Product Categories
- Nutrition Supplements
- Protein Bars
- Sports Nutrition
- Meal Alternative
- Dairy Alternatives
- Meat Alternatives
- Bakery Products
- Infant Formulas
- Other
Kenya Plant Protein Market Size by Functional Segments
- Ready to Mix
- Ready to Eat
- Ready to Drink
- Ready to Cook
Kenya Plant Protein Market Share Analysis by Sales Channels
- Online
- In-Store
Kenya Plant Protein Market Share Analysis by Type of Retail Outlet
- Pharmaceutical & Medical Store
- Grocery Retailers
- Health and Wellness Stores
- Specialist Sports Store
Kenya Plant Protein Market Size by Retail Sales Pricing
- Premium
- Mid-Tier
- Low End
Kenya Plant Protein Market Size by Cities
- Tier 1 Cities
- Tier 2 Cities
- Tier 3 Cities
Kenya Plant Protein Consumption by Demographics
- Age
- Gender
- Income
Reasons to Buy
- Market Opportunity: Get detailed understanding of plant protein market opportunity in Kenya across 50+ segments by product categories, ingredients, distribution channels, functional type, price point, and consumer demographics.
- Product Category Analysis: Establish which product categories are expected to outperform and are more attractive from investment point of view.
- Ingredients Analysis: Understand which emerging ingredients are taking away market share.
- Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
- Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels.
Table of Contents
1. About this Report1.1 Introduction
1.2 Definitions
1.3 Methodology
1.4 Disclaimer
2. Kenya Protein Consumption Market Size and Future Growth Dynamics
2.1 Plant Protein Consumption Market Size and Forecast, 2018-2027
2.2 Plant Protein Consumption Per Capita, 2018-2027
3. Kenya Plant Protein Demand Analysis by Demographics
3.1 Analysis by Age Group
3.1.1 Analysis by Age - Baby
3.1.2 Analysis by Age - Kids & Teens
3.1.3 Analysis by Age - Young Adults & Mid Age
3.1.4 Analysis by Age - Old
3.2 Analysis by Gender
3.3 Analysis by Income
4. Kenya Plant Protein Market Size and Forecast by Ingredients, 2018-2027
4.1 Market Size Analysis by Plant Protein Ingredients, 2018-2027
4.2 Current Market Size vs. Growth Prospects Analysis by Plant Protein Ingredients, 2018-2027
4.3 Soy Protein Market Size and Forecast, 2018-2027
4.4 Pea Protein Market Size and Forecast, 2018-2027
4.5 Beans & Lentils Protein Market Size and Forecast, 2018-2027
4.6 Hemp Protein Market Size and Forecast, 2018-2027
4.7 Flaxseed, Pumpkin & Other Protein Market Size and Forecast, 2018-2027
4.8 Brown Rice Protein Market Size and Forecast, 2018-2027
4.9 Quinoa Market Size and Forecast, 2018-2027
4.10 Spirulina & Seaweed Market Size and Forecast, 2018-2027
4.11 Nuts Market Size and Forecast, 2018-2027
4.12 Other Segment Market Size and Forecast, 2018-2027
5. Kenya Plant Protein Market Size and Forecast by Product Categories, 2018-2027
5.1 Market Size Analysis by Plant Protein Product Categories, 2018-2027
5.2 Current Market Size vs. Growth Prospects Analysis by Plant Protein Product Categories, 2018-2027
5.3 Nutrition Supplements Market Size and Forecast, 2018-2027
5.4 Protein Bars Market Size and Forecast, 2018-2027
5.5 Sports Nutrition Market Size and Forecast, 2018-2027
5.6 Meal Alternative Market Size and Forecast, 2018-2027
5.7 Dairy Alternatives Market Size and Forecast, 2018-2027
5.8 Meat Alternatives Market Size and Forecast, 2018-2027
5.9 Bakery Products Market Size and Forecast, 2018-2027
5.10 Infant Formulas Market Size and Forecast, 2018-2027
5.11 Other Categories Market Size and Forecast, 2018-2027
6. Kenya Plant Protein Demand Analysis by Price Point
6.1 Plant Protein Market Share Analysis by Price Point
6.2 Premium Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
6.3 Mid-Tier Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
6.4 Low-End Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
7. Kenya Plant Protein Market Size and Forecast by Functional Segment, 2018-2027
7.1 Market Share Analysis by Functional Attributes, 2018-2027
7.2 Ready to Mix Market Size and Forecast, 2018-2027
7.3 Ready to Eat Market Size and Forecast, 2018-2027
7.4 Ready to Drink Market Size and Forecast, 2018-2027
7.5 Ready to Cook Market Size and Forecast, 2018-2027
8. Kenya Plant Protein Demand Analysis by City
8.1 Plant Protein Market Share Analysis by Type of City
8.2 Tier 1 City Segment - Plant Protein Market Size and Forecast, 2018-2027
8.3 Tier 2 City Segment - Plant Protein Market Size and Forecast, 2018-2027
8.4 Tier 3 City Segment - Plant Protein Market Size and Forecast, 2018-2027
9. Further Reading
9.1 About the Publisher
9.2 Related Research
9.3 Knowledge CenterList of Figures
Figure 1: Methodology Framework
Figure 2: Kenya - Plant Protein Consumption Market Size and Forecast (USD Million), 2018-2027
Figure 3: Kenya - Plant Protein Consumption Per Capita (US$), 2018-2027
Figure 4: Kenya - Plant Protein Demand Analysis by Age Group (%), 2018-2027
Figure 5: Kenya - Plant Protein Demand Analysis by Age: Baby (USD Million), 2018-2027
Figure 6: Kenya - Plant Protein Demand Analysis by Age: Kids & Teens (USD Million), 2018-2027
Figure 7: Kenya - Plant Protein Demand Analysis by Age: Young Adults & Mid Age (USD Million), 2018-2027
Figure 8: Kenya - Plant Protein Demand Analysis by Age: Old Age (USD Million), 2018-2027
Figure 9: Kenya - Plant Protein Demand Analysis by Gender (%), 2019
Figure 10: Kenya - Plant Protein Demand Analysis by Income by Share (%), 2019
Figure 11: Kenya Plant Protein Market Size by Ingredients (USD Million), 2018-2027
Figure 12: Kenya Plant Protein Market Share by Ingredients: Growth Prospect (%), 2018-2027
Figure 13: Kenya Plant Protein Market Size by Ingredients: Soy (USD Million), 2018-2027
Figure 14: Kenya Plant Protein Market Size by Ingredients: Pea (USD Million), 2018-2027
Figure 15: Kenya Plant Protein Market Size by Ingredients: Beans & Lentils (USD Million), 2018-2027
Figure 16: Kenya Plant Protein Market Size by Ingredients: Hemp (USD Million), 2018-2027
Figure 17: Kenya Plant Protein Market Size by Ingredients: Flaxseed, Pumpkin & Other Ingredients (USD Million), 2018-2027
Figure 18: Kenya Plant Protein Market Size by Ingredients: Brown Rice (USD Million), 2018-2027
Figure 19: Kenya Plant Protein Market Size by Ingredients: Quinoa (USD Million), 2018-2027
Figure 20: Kenya Plant Protein Market Size by Ingredients: Spirulina & Seaweed (USD Million), 2018-2027
Figure 21: Kenya Plant Protein Market Size by Ingredients: Nuts (USD Million), 2018-2027
Figure 22: Kenya Plant Protein Market Size by Ingredients: Other Segments (USD Million), 2018-2027
Figure 23: Kenya Market Size Analysis by Plant Protein Product Categories (USD Million), 2018-2027
Figure 24: Kenya Plant Protein Market Share by Product Categories: Growth Prospect (%), 2018-2027
Figure 25: Kenya Plant Protein Market Size by Product Categories: Nutrition Supplements (USD Million), 2018-2027
Figure 26: Kenya Plant Protein Market Size by Product Categories: Protein Bars (USD Million), 2018-2027
Figure 27: Kenya Plant Protein Market Size by Product Categories: Sports Nutrition (USD Million), 2018-2027
Figure 28: Kenya Plant Protein Market Size by Product Categories: Meal Alternative (USD Million), 2018-2027
Figure 29: Kenya Plant Protein Market Size by Product Categories: Dairy Alternatives (USD Million), 2018-2027
Figure 30: Kenya Plant Protein Market Size by Product Categories: Meat Alternative (USD Million), 2018-2027
Figure 31: Kenya Plant Protein Market Size by Product Categories: Bakery Products (USD Million), 2018-2027
Figure 32: Kenya Plant Protein Market Size by Product Categories: Infant Formulas (USD Million), 2018-2027
Figure 33: Kenya Plant Protein Market Size by Product Categories: Other Categories (USD Million), 2018-2027
Figure 34: Kenya Plant Protein Market Share by Different Price Points (%), 2018-2027
Figure 35: Kenya Plant Protein Market Size by Price: Premium (USD Million), 2018-2027
Figure 36: Kenya Plant Protein Market Size by Price: Mid-Tier (USD Million), 2018-2027
Figure 37: Kenya Plant Protein Market Size by Price: Low-End (USD Million), 2018-2027
Figure 38: Kenya Plant Protein Market Share by Functional Attributes (%), 2018-2027
Figure 39: Kenya Plant Protein Market Size by Functional Attributes: Ready to Mix (USD Million), 2018-2027
Figure 40: Kenya Plant Protein Market Size by Functional Attributes: Ready to Eat (USD Million), 2018-2027
Figure 41: Kenya Plant Protein Market Size by Functional Attributes: Ready to Drink (USD Million), 2018-2027
Figure 42: Kenya Plant Protein Market Size by Functional Attributes: Ready to Cook (USD Million), 2018-2027
Figure 43: Kenya Plant Protein Market Share Analysis by Type of City (%), 2018-2027
Figure 44: Kenya Plant Protein Market Share Analysis by Type of City: Tier 1 (USD Million), 2018-2027
Figure 45: Kenya Plant Protein Market Share Analysis by Type of City: Tier 2 (USD Million), 2018-2027
Figure 46: Kenya Plant Protein Market Share Analysis by Type of City: Tier 3 (USD Million), 2018-2027List of Tables
Table 1: Kenya - Plant Protein Consumption Market Size and Forecast (USD Million), 2018-2027
Table 2: Kenya - Plant Protein Consumption Per Capita (US$), 2018-2027
Table 3: Kenya - Plant Protein Demand Analysis by Age: Baby (USD Million), 2018-2027
Table 4: Kenya - Plant Protein Demand Analysis by Age: Kids & Teens (USD Million), 2018-2027
Table 5: Kenya - Plant Protein Demand Analysis by Age: Young Adults & Mid Age (USD Million), 2018-2027
Table 6: Kenya - Plant Protein Demand Analysis by Age: Old Age (USD Million), 2018-2027
Table 7: Kenya Plant Protein Market Size by Ingredients: Soy (USD Million), 2018-2027
Table 8: Kenya Plant Protein Market Size by Ingredients: Pea (USD Million), 2018-2027
Table 9: Kenya Plant Protein Market Size by Ingredients: Beans & Lentils (USD Million), 2018-2027
Table 10: Kenya Plant Protein Market Size by Ingredients: Hemp (USD Million), 2018-2027
Table 11: Kenya Plant Protein Market Size by Ingredients: Flaxseed, Pumpkin & Other Ingredients (USD Million), 2018-2027
Table 12: Kenya Plant Protein Market Size by Ingredients: Brown Rice (USD Million), 2018-2027
Table 13: Kenya Plant Protein Market Size by Ingredients: Quinoa (USD Million), 2018-2027
Table 14: Kenya Plant Protein Market Size by Ingredients: Spirulina & Seaweed (USD Million), 2018-2027
Table 15: Kenya Plant Protein Market Size by Ingredients: Nuts (USD Million), 2018-2027
Table 16: Kenya Plant Protein Market Size by Ingredients: Other Segments (USD Million), 2018-2027
Table 17: Kenya Plant Protein Market Size by Product Categories: Nutrition Supplements (USD Million), 2018-2027
Table 18: Kenya Plant Protein Market Size by Product Categories: Protein Bars (USD Million), 2018-2027
Table 19: Kenya Plant Protein Market Size by Product Categories: Sports Nutrition (USD Million), 2018-2027
Table 20: Kenya Plant Protein Market Size by Product Categories: Meal Alternative (USD Million), 2018-2027
Table 21: Kenya Plant Protein Market Size by Product Categories: Dairy Alternatives (USD Million), 2018-2027
Table 22: Kenya Plant Protein Market Size by Product Categories: Meat Alternative (USD Million), 2018-2027
Table 23: Kenya Plant Protein Market Size by Product Categories: Bakery Products (USD Million), 2018-2027
Table 24: Kenya Plant Protein Market Size by Product Categories: Infant Formulas (USD Million), 2018-2027
Table 25: Kenya Plant Protein Market Size by Product Categories: Other Categories (USD Million), 2018-2027
Table 26: Kenya Plant Protein Market Size by Price: Premium (USD Million), 2018-2027
Table 27: Kenya Plant Protein Market Size by Price: Mid-Tier (USD Million), 2018-2027
Table 28: Kenya Plant Protein Market Size by Price: Low-End (USD Million), 2018-2027
Table 29: Kenya Plant Protein Market Size by Functional Attributes: Ready to Mix (USD Million), 2018-2027
Table 30: Kenya Plant Protein Market Size by Functional Attributes: Ready to Eat (USD Million), 2018-2027
Table 31: Kenya Plant Protein Market Size by Functional Attributes: Ready to Drink (USD Million), 2018-2027
Table 32: Kenya Plant Protein Market Size by Functional Attributes: Ready to Cook (USD Million), 2018-2027
Table 33: Kenya Plant Protein Market Share Analysis by Type of City: Tier 1 (USD Million), 2018-2027
Table 34: Kenya Plant Protein Market Share Analysis by Type of City: Tier 2 (USD Million), 2018-2027
Table 35: Kenya Plant Protein Market Share Analysis by Type of City: Tier 3 (USD Million), 2018-2027
