Plant protein market in Latin America is growing rapidly with protein products launching at big retailers, e-commerce sites, natural food stores, and even corner shops. This growth is primarily backed by the rising health consciousness and animal rights. Environmental issues, ethical, and social reasons are other factors that are also supporting the market growth.
COVID-19 is further accelerating the demand for plant protein. Especially, in Brazil, consumer demand for meat products is declining due to concerns over the link between meat consumption and the ongoing COVID-19. However, consumers changing preference towards plant-based protein is helping the plant-based meat sector to record a surge in demand.
In terms of meat consumption, Brazil is the second-largest country in the world. With changing attitudes in the country, people are becoming more concerned about their health. This has resulted in the rising demand for alternative meats in the recent years. Moreover, given the widespread deforestation in the Amazon rainforest, mainly due to cattle ranching - an increasing number of people are shifting towards plant-based protein-rich alternatives in the country.
Another factor that is creating the demand for plant-based protein products is the availability of a wide range of flavors and ingredients. To meet the increasing demand, established companies and startups in Brazil are focusing on product development using new ingredients. For instance,
Superbom - a vegan food brand in Brazil launched a plant-based fish steak made of pea protein in the local supermarkets.
With the rising consumer interest in plant-based food products, investment activities are also increasing in Latin America. Food-tech Company, NotCo, rose an $85 million series C funding led by Future Positive and L Catterton, in September 2020. Since its launch in 2015, the company has developed several plant based products, including NotBurger, NotIceCream, NotMilk, and NotMayo in Brazil, Argentina, and Chile, using a proprietary AI technology.
Similarly, in 2020, 100 Foods raised BRL 1 million, out of which BRL 700,000 were raised in April 2020. The company is looking to expand its product offerings and increase its spending on marketing efforts. Although the company expected to increase its sales by 300%, the post-coronavirus forecasted increase in sales for the company stands in-between 200% to 250% by 2021.
Distribution is one of the key to achieving top-line growth in any business and it becomes more important when it comes to the food and beverage industry. Plant-based food companies in Brazil are still in the process of streamlining their distribution strategy. Most of these companies have partnered with retail stores and foodservice channels. However, with the recent coronavirus outbreak and restaurants being shut down, e-commerce is the most preferred distribution channel for these businesses. Direct-to-consumers are also seen as a viable solution for driving business growth in times of the global pandemic.
Big food processing companies are coming together to expand their market share in the region. Sourcing raw material from other countries and manufacturing the products in Brazil is helping companies to reduce costs and streamline their operations. For instance, under the partnership of ADM and Marfrig - ADM will be responsible for supplying the raw material from Brazil, while Marfrig will be responsible for producing, distributing, and selling plant-based food in Brazil.
This report is a bundled offering, combining 5 detailed country databooks: Argentina, Brazil, Chile, Colombia, Mexico.
This business intelligence report aims to analyze market opportunities and risks in plant protein industry in Latin America. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics.
- Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts).
- Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 4 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
- Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
- Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
- Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
- Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
- Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
- Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
- Plant Protein Consumption by Consumer Demographics: Plant protein demand/consumption analysis by age, gender, and income levels.
Scope
This bundled offering provides the following detailed plant protein market opportunity at country level. This research report provides in-depth analysis of plant protein industry opportunity, providing market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.
Plant Protein Market Size by Ingredients
- Soy
- Pea
- Beans & Lentils
- Hemp
- Flaxseed, Pumpkin & Other
- Brown Rice
- Quinoa
- Spirulina & Seaweed
- Nuts
- Other
Plant Protein Market Size by Product Categories
- Nutrition Supplements
- Protein Bars
- Sports Nutrition
- Meal Alternative
- Dairy Alternatives
- Meat Alternatives
- Bakery Products
- Infant Formulas
- Other
Plant Protein Market Size by Functional Segments
- Ready to Mix
- Ready to Eat
- Ready to Drink
- Ready to Cook
Plant Protein Market Share Analysis by Sales Channels
- Online
- In-Store
Plant Protein Market Share Analysis by Type of Retail Outlet
- Pharmaceutical & Medical Store
- Grocery Retailers
- Health and Wellness Stores
- Specialist Sports Store
Plant Protein Market Size by Retail Sales Pricing
- Premium
- Mid-Tier
- Low End
Plant Protein Market Size by Cities
- Tier 1 Cities
- Tier 2 Cities
- Tier 3 Cities
Plant Protein Consumption by Demographics
- Age
- Gender
- Income
Reasons to Buy
- Market Opportunity: Get detailed understanding of plant protein market opportunity across 50+ segments by product categories, ingredients, distribution channels, functional type, price point, and consumer demographics.
- Product Category Analysis: Establish which product categories are expected to outperform and are more attractive from investment point of view.
- Ingredients Analysis: Understand which emerging ingredients are taking away market share.
- Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
- Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels.
Table of Contents
This is a bundled offering comprising 5 country reports.- Country Report 1 - Argentina Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 2 - Brazil Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 3 - Chile Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 4 - Colombia Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 5 - Mexico Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
All country reports mentioned above will have the following table of contents:
1. About this Report
1.1 Introduction
1.2 Definitions
1.3 Methodology
1.4 Disclaimer
2. Protein Consumption Market Size and Future Growth Dynamics
2.1 Plant Protein Consumption Market Size and Forecast, 2018-2027
2.2 Plant Protein Consumption Per Capita, 2018-2027
3. Plant Protein Demand Analysis by Demographics
3.1 Analysis by Age Group
3.1.1 Analysis by Age - Baby
3.1.2 Analysis by Age - Kids & Teens
3.1.3 Analysis by Age - Young Adults & Mid Age
3.1.4 Analysis by Age - Old
3.2 Analysis by Gender
3.3 Analysis by Income
4. Plant Protein Market Size and Forecast by Ingredients, 2018-2027
4.1 Market Size Analysis by Plant Protein Ingredients, 2018-2027
4.2 Current Market Size vs. Growth Prospects Analysis by Plant Protein Ingredients, 2018-2027
4.3 Soy Protein Market Size and Forecast, 2018-2027
4.4 Pea Protein Market Size and Forecast, 2018-2027
4.5 Beans & Lentils Protein Market Size and Forecast, 2018-2027
4.6 Hemp Protein Market Size and Forecast, 2018-2027
4.7 Flaxseed, Pumpkin & Other Protein Market Size and Forecast, 2018-2027
4.8 Brown Rice Protein Market Size and Forecast, 2018-2027
4.9 Quinoa Market Size and Forecast, 2018-2027
4.10 Spirulina & Seaweed Market Size and Forecast, 2018-2027
4.11 Nuts Market Size and Forecast, 2018-2027
4.12 Other Segment Market Size and Forecast, 2018-2027
5. Plant Protein Market Size and Forecast by Product Categories, 2018-2027
5.1 Market Size Analysis by Plant Protein Product Categories, 2018-2027
5.2 Current Market Size vs. Growth Prospects Analysis by Plant Protein Product Categories, 2018-2027
5.3 Nutrition Supplements Market Size and Forecast, 2018-2027
5.4 Protein Bars Market Size and Forecast, 2018-2027
5.5 Sports Nutrition Market Size and Forecast, 2018-2027
5.6 Meal Alternative Market Size and Forecast, 2018-2027
5.7 Dairy Alternatives Market Size and Forecast, 2018-2027
5.8 Meat Alternatives Market Size and Forecast, 2018-2027
5.9 Bakery Products Market Size and Forecast, 2018-2027
5.10 Infant Formulas Market Size and Forecast, 2018-2027
5.11 Other Categories Market Size and Forecast, 2018-2027
6. Plant Protein Demand Analysis by Price Point
6.1 Plant Protein Market Share Analysis by Price Point
6.2 Premium Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
6.3 Mid-Tier Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
6.4 Low-End Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
7. Plant Protein Market Size and Forecast by Functional Segment, 2018-2027
7.1 Market Share Analysis by Functional Attributes, 2018-2027
7.2 Ready to Mix Market Size and Forecast, 2018-2027
7.3 Ready to Eat Market Size and Forecast, 2018-2027
7.4 Ready to Drink Market Size and Forecast, 2018-2027
7.5 Ready to Cook Market Size and Forecast, 2018-2027
8. Plant Protein Demand Analysis by City
8.1 Plant Protein Market Share Analysis by Type of City
8.2 Tier 1 City Segment - Plant Protein Market Size and Forecast, 2018-2027
8.3 Tier 2 City Segment - Plant Protein Market Size and Forecast, 2018-2027
8.4 Tier 3 City Segment - Plant Protein Market Size and Forecast, 2018-2027
9. Further Reading
9.1 About the Publisher
9.2 Related Research
9.3 Knowledge Center
All country reports mentioned above will have the following figures:
Figure 1: Methodology Framework
Figure 2: Plant Protein Consumption Market Size and Forecast (USD Million), 2018-2027
Figure 3: Plant Protein Consumption Per Capita (US$), 2018-2027
Figure 4: Plant Protein Demand Analysis by Age Group (%), 2018-2027
Figure 5: Plant Protein Demand Analysis by Age: Baby (USD Million), 2018-2027
Figure 6: Plant Protein Demand Analysis by Age: Kids & Teens (USD Million), 2018-2027
Figure 7: Plant Protein Demand Analysis by Age: Young Adults & Mid Age (USD Million), 2018-2027
Figure 8: Plant Protein Demand Analysis by Age: Old Age (USD Million), 2018-2027
Figure 9: Plant Protein Demand Analysis by Gender (%), 2019
Figure 10: Plant Protein Demand Analysis by Income by Share (%), 2019
Figure 11: Plant Protein Market Size by Ingredients (USD Million), 2018-2027
Figure 12: Plant Protein Market Share by Ingredients: Growth Prospect (%), 2018-2027
Figure 13: Plant Protein Market Size by Ingredients: Soy (USD Million), 2018-2027
Figure 14: Plant Protein Market Size by Ingredients: Pea (USD Million), 2018-2027
Figure 15: Plant Protein Market Size by Ingredients: Beans & Lentils (USD Million), 2018-2027
Figure 16: Plant Protein Market Size by Ingredients: Hemp (USD Million), 2018-2027
Figure 17: Plant Protein Market Size by Ingredients: Flaxseed, Pumpkin & Other Ingredients (USD Million), 2018-2027
Figure 18: Plant Protein Market Size by Ingredients: Brown Rice (USD Million), 2018-2027
Figure 19: Plant Protein Market Size by Ingredients: Quinoa (USD Million), 2018-2027
Figure 20: Plant Protein Market Size by Ingredients: Spirulina & Seaweed (USD Million), 2018-2027
Figure 21: Plant Protein Market Size by Ingredients: Nuts (USD Million), 2018-2027
Figure 22: Plant Protein Market Size by Ingredients: Other Segments (USD Million), 2018-2027
Figure 23: Market Size Analysis by Plant Protein Product Categories (USD Million), 2018-2027
Figure 24: Plant Protein Market Share by Product Categories: Growth Prospect (%), 2018-2027
Figure 25: Plant Protein Market Size by Product Categories: Nutrition Supplements (USD Million), 2018-2027
Figure 26: Plant Protein Market Size by Product Categories: Protein Bars (USD Million), 2018-2027
Figure 27: Plant Protein Market Size by Product Categories: Sports Nutrition (USD Million), 2018-2027
Figure 28: Plant Protein Market Size by Product Categories: Meal Alternative (USD Million), 2018-2027
Figure 29: Plant Protein Market Size by Product Categories: Dairy Alternatives (USD Million), 2018-2027
Figure 30: Plant Protein Market Size by Product Categories: Meat Alternative (USD Million), 2018-2027
Figure 31: Plant Protein Market Size by Product Categories: Bakery Products (USD Million), 2018-2027
Figure 32: Plant Protein Market Size by Product Categories: Infant Formulas (USD Million), 2018-2027
Figure 33: Plant Protein Market Size by Product Categories: Other Categories (USD Million), 2018-2027
Figure 34: Plant Protein Market Share by Different Price Points (%), 2018-2027
Figure 35: Plant Protein Market Size by Price: Premium (USD Million), 2018-2027
Figure 36: Plant Protein Market Size by Price: Mid-Tier (USD Million), 2018-2027
Figure 37: Plant Protein Market Size by Price: Low-End (USD Million), 2018-2027
Figure 38: Plant Protein Market Share by Functional Attributes (%), 2018-2027
Figure 39: Plant Protein Market Size by Functional Attributes: Ready to Mix (USD Million), 2018-2027
Figure 40: Plant Protein Market Size by Functional Attributes: Ready to Eat (USD Million), 2018-2027
Figure 41: Plant Protein Market Size by Functional Attributes: Ready to Drink (USD Million), 2018-2027
Figure 42: Plant Protein Market Size by Functional Attributes: Ready to Cook (USD Million), 2018-2027
Figure 43: Plant Protein Market Share Analysis by Type of City (%), 2018-2027
Figure 44: Plant Protein Market Share Analysis by Type of City: Tier 1 (USD Million), 2018-2027
Figure 45: Plant Protein Market Share Analysis by Type of City: Tier 2 (USD Million), 2018-2027
Figure 46: Plant Protein Market Share Analysis by Type of City: Tier 3 (USD Million), 2018-2027All country reports mentioned above will have the following tables:
Table 1: Plant Protein Consumption Market Size and Forecast (USD Million), 2018-2027
Table 2: Plant Protein Consumption Per Capita (US$), 2018-2027
Table 3: Plant Protein Demand Analysis by Age: Baby (USD Million), 2018-2027
Table 4: Plant Protein Demand Analysis by Age: Kids & Teens (USD Million), 2018-2027
Table 5: Plant Protein Demand Analysis by Age: Young Adults & Mid Age (USD Million), 2018-2027
Table 6: Plant Protein Demand Analysis by Age: Old Age (USD Million), 2018-2027
Table 7: Plant Protein Market Size by Ingredients: Soy (USD Million), 2018-2027
Table 8: Plant Protein Market Size by Ingredients: Pea (USD Million), 2018-2027
Table 9: Plant Protein Market Size by Ingredients: Beans & Lentils (USD Million), 2018-2027
Table 10: Plant Protein Market Size by Ingredients: Hemp (USD Million), 2018-2027
Table 11: Plant Protein Market Size by Ingredients: Flaxseed, Pumpkin & Other Ingredients (USD Million), 2018-2027
Table 12: Plant Protein Market Size by Ingredients: Brown Rice (USD Million), 2018-2027
Table 13: Plant Protein Market Size by Ingredients: Quinoa (USD Million), 2018-2027
Table 14: Plant Protein Market Size by Ingredients: Spirulina & Seaweed (USD Million), 2018-2027
Table 15: Plant Protein Market Size by Ingredients: Nuts (USD Million), 2018-2027
Table 16: Plant Protein Market Size by Ingredients: Other Segments (USD Million), 2018-2027
Table 17: Plant Protein Market Size by Product Categories: Nutrition Supplements (USD Million), 2018-2027
Table 18: Plant Protein Market Size by Product Categories: Protein Bars (USD Million), 2018-2027
Table 19: Plant Protein Market Size by Product Categories: Sports Nutrition (USD Million), 2018-2027
Table 20: Plant Protein Market Size by Product Categories: Meal Alternative (USD Million), 2018-2027
Table 21: Plant Protein Market Size by Product Categories: Dairy Alternatives (USD Million), 2018-2027
Table 22: Plant Protein Market Size by Product Categories: Meat Alternative (USD Million), 2018-2027
Table 23: Plant Protein Market Size by Product Categories: Bakery Products (USD Million), 2018-2027
Table 24: Plant Protein Market Size by Product Categories: Infant Formulas (USD Million), 2018-2027
Table 25: Plant Protein Market Size by Product Categories: Other Categories (USD Million), 2018-2027
Table 26: Plant Protein Market Size by Price: Premium (USD Million), 2018-2027
Table 27: Plant Protein Market Size by Price: Mid-Tier (USD Million), 2018-2027
Table 28: Plant Protein Market Size by Price: Low-End (USD Million), 2018-2027
Table 29: Plant Protein Market Size by Functional Attributes: Ready to Mix (USD Million), 2018-2027
Table 30: Plant Protein Market Size by Functional Attributes: Ready to Eat (USD Million), 2018-2027
Table 31: Plant Protein Market Size by Functional Attributes: Ready to Drink (USD Million), 2018-2027
Table 32: Plant Protein Market Size by Functional Attributes: Ready to Cook (USD Million), 2018-2027
Table 33: Plant Protein Market Share Analysis by Type of City: Tier 1 (USD Million), 2018-2027
Table 34: Plant Protein Market Share Analysis by Type of City: Tier 2 (USD Million), 2018-2027
Table 35: Plant Protein Market Share Analysis by Type of City: Tier 3 (USD Million), 2018-2027
