The European plant protein market has recorded rapid growth in the past few years owing to increasing consumer interest in alternative proteins, and non-animal-based food products. The UK is the largest market for plant-based proteins in Europe. The demand for plant-based foods and supplements is increasing particularly, among millennials and the Gen Z population. This is primarily due to plant-based proteins emerging as the best alternative to animal protein that can offer all necessary amino acids.
Also, vegan population is rising in the region which is further supporting market growth. Germany has emerged as the leading force in Europe in the vegan-revolution. The country has one of the highest rates of vegans as compared to any other European country. As per a survey conducted by Veganz, vegan food producer, Germany vegan population doubled from 1.3 million in 2016 to 2.6 million in 2020, accounting for 3.2% of the population .
Among the other factors that are promoting the growth of the plant protein market - is the rising health and environmental concerns. Russia is the world’s fourth-largest polluter, contributing as much as 1.8 gigatons of carbon dioxide annually. According to the Food and Agriculture Organization of the United Nations (FAO), livestock accounts for 14.5% of annual greenhouse gas (GHG) emissions produced by human activity across the world. During livestock grazing, a large amount of carbon dioxide is released in the atmosphere which prompts global warming. Notably, beef and lamb produce a large amount of greenhouse gases. This has prompted many consumers and manufacturers to move away from animal-based protein products to protect the environment.
Alternative plant-based meats are gaining market space. In the UK, in particular, consumers have reduced their meat consumption to support plant-based alternatives. The demand for plant-based meat and meat products in the country is increasing at a high rate. The rising trend is helping plant-based food processors to focus on mimicking the texture by using ingredients such as methylcellulose, carrageenan, and xanthan gum. Similarly, these companies are also trying to find new ingredients that can provide authentic meaty taste such as jackfruit, pea, and leghemoglobin (heme protein extracted from soybeans).
In Italy, legume-based meat alternatives are gaining popularity. Soy based meat substitutes are slowly being replaced by legumes such as lentils, peas and chickpeas which are typically consumed as part of Italian national cuisine. In addition to being nutritionally abundant, legumes are also a much more sustainable source of protein as compared with animal protein.
Another popular trend in the region is the growing traction towards plant-based dairy alternatives. Dairy products such as cheese, butter, yoghurt, cream, and milk are an essential part of the daily French diet. Plant-based dairy alternative is gaining traction in France, giving direct competition to fresh dairy products, cream, and milk. Various French dairy producers including Danone, Bel Group, Sodiaal, and Lactalis have ventured into the plant-based dairy alternatives to cash on the trending market by either bringing in change in existing products or acquiring plant-based alternative companies.
Innovation in the alternate protein sector is likely to accelerate the disruption in the plant protein ingredients space. Food manufacturers are developing new and reformulated products to drive more consumer interest in the rapidly expanding industry. However, with traditional meat producers and retailers joining vegetarian focused companies in producing plant-based products, the pace of innovation in the ingredients sector is set to further accelerate in the region.
Pea protein is one of the key ingredients in the plant protein market in Europe. As one of the best alternatives, pea protein is gaining market share due to its sustainability, nutrition, and functionalities. Moreover, pea protein is gaining popularity as a replacement for other plant-based proteins such as soy protein, due to its higher levels of amino acid content.
Furthermore, pea protein is easier to digest as compared to soy and other animal-derived proteins. Therefore, protein ingredient producers are focusing more on introducing pea-based protein products in the region. For instance, the Moscow burger chain Rocket (White Rabbit Group of Boris Zarkov) in collaboration with Delivery Club launched Russia's first hot dogs with Beyond Meat artificial meat sausages. Beyond Sausage contains pea protein, water, rapeseed oil, and other vegetable products. This product is kosher and vegan.
This report is a bundled offering, combining 15 detailed country databooks: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Russia, Spain, Switzerland, United Kingdom.
This business intelligence report aims to analyze market opportunities and risks in plant protein industry in Europe. This report offers a detailed view of market opportunity by end user segments, product categories, ingredients, applications, key cities, competing protein segments, price point, and shift in consumption by consumer demographics.
- Plant Protein Consumption by Ingredients: Provides a detailed view of opportunities across key plant protein ingredients (Soy, Pea, Beans & Lentils, Hemp, Flaxseed, Pumpkin & Other Seeds, Brown Rice, Quinoa, Spirulina & Seaweed, and Nuts).
- Plant Protein Consumption by Functional Product Type: Plant protein consumption breakdown by 4 segments – Ready to Eat, Ready to Drink, Ready to Mix, and Ready to Cook.
- Plant Protein Consumption by Product Categories: Detailed market size and forecast by eight product categories – Nutrition Supplements, Protein Bars, Sports Nutrition, Meal Alternative, Dairy Alternatives, Meat Alternatives, Bakery Products, and Infant Formulas.
- Plant Protein Sales by Channel: Sales breakdown by online vs. offline channels.
- Plant Protein Sales by Retail Outlet: Sales breakdown by retail outlets grouped by four categories – Diversified Stores, Pharmaceutical & Wellness Stores, Healthcare and Fitness Centers, and Specialist Sports Stores.
- Changing Consumer Preferences: Quantified details on changing consumer preferences along with forecast.
- Plant Protein Consumption by Price Points: Plant protein demand analysis by price points – Premium, Mid-Tier, and Low End.
- Plant Protein Consumption by Cities: Plant protein demand analysis by key cities grouped under three segments – Tier 1, Tier 2, and Tier 3.
- Plant Protein Consumption by Consumer Demographics: Plant protein demand/consumption analysis by age, gender, and income levels.
Scope
This bundled offering provides the following detailed plant protein market opportunity at country level. This research report provides in-depth analysis of plant protein industry opportunity, providing market size across 50+ segments. Below is the taxonomy, providing detailed scope of coverage.
Plant Protein Market Size by Ingredients
- Soy
- Pea
- Beans & Lentils
- Hemp
- Flaxseed, Pumpkin & Other
- Brown Rice
- Quinoa
- Spirulina & Seaweed
- Nuts
- Other
Plant Protein Market Size by Product Categories
- Nutrition Supplements
- Protein Bars
- Sports Nutrition
- Meal Alternative
- Dairy Alternatives
- Meat Alternatives
- Bakery Products
- Infant Formulas
- Other
Plant Protein Market Size by Functional Segments
- Ready to Mix
- Ready to Eat
- Ready to Drink
- Ready to Cook
Plant Protein Market Share Analysis by Sales Channels
- Online
- In-Store
Plant Protein Market Share Analysis by Type of Retail Outlet
- Pharmaceutical & Medical Store
- Grocery Retailers
- Health and Wellness Stores
- Specialist Sports Store
Plant Protein Market Size by Retail Sales Pricing
- Premium
- Mid-Tier
- Low End
Plant Protein Market Size by Cities
- Tier 1 Cities
- Tier 2 Cities
- Tier 3 Cities
Plant Protein Consumption by Demographics
- Age
- Gender
- Income
Reasons to Buy
- Market Opportunity: Get detailed understanding of plant protein market opportunity across 50+ segments by product categories, ingredients, distribution channels, functional type, price point, and consumer demographics.
- Product Category Analysis: Establish which product categories are expected to outperform and are more attractive from investment point of view.
- Ingredients Analysis: Understand which emerging ingredients are taking away market share.
- Consumer Preference & Buying Behaviour: Gain insights into changing consumer consumption & buying preferences across plant protein product categories.
- Distribution Channel: Fine tune sales and distribution strategy by focusing on right channels.
Table of Contents
This is a bundled offering comprising 15 country reports.- Country Report 1 - Austria Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 2 - Belgium Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 3 - Denmark Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 4 - Finland Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 5 - France Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 6 - Germany Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 7 - Greece Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 8 - Ireland Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 9 - Italy Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 10 - Netherlands Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 11 - Poland Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 12 - Russia Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 13 - Spain Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 14 - Switzerland Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
- Country Report 15 - United Kingdom Plant Protein Business and Investment Opportunities (2018-2027) Databook Series
All country reports mentioned above will have the following table of contents:
1. About this Report
1.1 Introduction
1.2 Definitions
1.3 Methodology
1.4 Disclaimer
2. Protein Consumption Market Size and Future Growth Dynamics
2.1 Plant Protein Consumption Market Size and Forecast, 2018-2027
2.2 Plant Protein Consumption Per Capita, 2018-2027
3. Plant Protein Demand Analysis by Demographics
3.1 Analysis by Age Group
3.1.1 Analysis by Age - Baby
3.1.2 Analysis by Age - Kids & Teens
3.1.3 Analysis by Age - Young Adults & Mid Age
3.1.4 Analysis by Age - Old
3.2 Analysis by Gender
3.3 Analysis by Income
4. Plant Protein Market Size and Forecast by Ingredients, 2018-2027
4.1 Market Size Analysis by Plant Protein Ingredients, 2018-2027
4.2 Current Market Size vs. Growth Prospects Analysis by Plant Protein Ingredients, 2018-2027
4.3 Soy Protein Market Size and Forecast, 2018-2027
4.4 Pea Protein Market Size and Forecast, 2018-2027
4.5 Beans & Lentils Protein Market Size and Forecast, 2018-2027
4.6 Hemp Protein Market Size and Forecast, 2018-2027
4.7 Flaxseed, Pumpkin & Other Protein Market Size and Forecast, 2018-2027
4.8 Brown Rice Protein Market Size and Forecast, 2018-2027
4.9 Quinoa Market Size and Forecast, 2018-2027
4.10 Spirulina & Seaweed Market Size and Forecast, 2018-2027
4.11 Nuts Market Size and Forecast, 2018-2027
4.12 Other Segment Market Size and Forecast, 2018-2027
5. Plant Protein Market Size and Forecast by Product Categories, 2018-2027
5.1 Market Size Analysis by Plant Protein Product Categories, 2018-2027
5.2 Current Market Size vs. Growth Prospects Analysis by Plant Protein Product Categories, 2018-2027
5.3 Nutrition Supplements Market Size and Forecast, 2018-2027
5.4 Protein Bars Market Size and Forecast, 2018-2027
5.5 Sports Nutrition Market Size and Forecast, 2018-2027
5.6 Meal Alternative Market Size and Forecast, 2018-2027
5.7 Dairy Alternatives Market Size and Forecast, 2018-2027
5.8 Meat Alternatives Market Size and Forecast, 2018-2027
5.9 Bakery Products Market Size and Forecast, 2018-2027
5.10 Infant Formulas Market Size and Forecast, 2018-2027
5.11 Other Categories Market Size and Forecast, 2018-2027
6. Plant Protein Demand Analysis by Price Point
6.1 Plant Protein Market Share Analysis by Price Point
6.2 Premium Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
6.3 Mid-Tier Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
6.4 Low-End Pricing Segment - Plant Protein Market Size and Forecast, 2018-2027
7. Plant Protein Market Size and Forecast by Functional Segment, 2018-2027
7.1 Market Share Analysis by Functional Attributes, 2018-2027
7.2 Ready to Mix Market Size and Forecast, 2018-2027
7.3 Ready to Eat Market Size and Forecast, 2018-2027
7.4 Ready to Drink Market Size and Forecast, 2018-2027
7.5 Ready to Cook Market Size and Forecast, 2018-2027
8. Plant Protein Demand Analysis by City
8.1 Plant Protein Market Share Analysis by Type of City
8.2 Tier 1 City Segment - Plant Protein Market Size and Forecast, 2018-2027
8.3 Tier 2 City Segment - Plant Protein Market Size and Forecast, 2018-2027
8.4 Tier 3 City Segment - Plant Protein Market Size and Forecast, 2018-2027
9. Further Reading
9.1 About the Publisher
9.2 Related Research
9.3 Knowledge Center
All country reports mentioned above will have the following figures:
Figure 1: Methodology Framework
Figure 2: Plant Protein Consumption Market Size and Forecast (USD Million), 2018-2027
Figure 3: Plant Protein Consumption Per Capita (US$), 2018-2027
Figure 4: Plant Protein Demand Analysis by Age Group (%), 2018-2027
Figure 5: Plant Protein Demand Analysis by Age: Baby (USD Million), 2018-2027
Figure 6: Plant Protein Demand Analysis by Age: Kids & Teens (USD Million), 2018-2027
Figure 7: Plant Protein Demand Analysis by Age: Young Adults & Mid Age (USD Million), 2018-2027
Figure 8: Plant Protein Demand Analysis by Age: Old Age (USD Million), 2018-2027
Figure 9: Plant Protein Demand Analysis by Gender (%), 2019
Figure 10: Plant Protein Demand Analysis by Income by Share (%), 2019
Figure 11: Plant Protein Market Size by Ingredients (USD Million), 2018-2027
Figure 12: Plant Protein Market Share by Ingredients: Growth Prospect (%), 2018-2027
Figure 13: Plant Protein Market Size by Ingredients: Soy (USD Million), 2018-2027
Figure 14: Plant Protein Market Size by Ingredients: Pea (USD Million), 2018-2027
Figure 15: Plant Protein Market Size by Ingredients: Beans & Lentils (USD Million), 2018-2027
Figure 16: Plant Protein Market Size by Ingredients: Hemp (USD Million), 2018-2027
Figure 17: Plant Protein Market Size by Ingredients: Flaxseed, Pumpkin & Other Ingredients (USD Million), 2018-2027
Figure 18: Plant Protein Market Size by Ingredients: Brown Rice (USD Million), 2018-2027
Figure 19: Plant Protein Market Size by Ingredients: Quinoa (USD Million), 2018-2027
Figure 20: Plant Protein Market Size by Ingredients: Spirulina & Seaweed (USD Million), 2018-2027
Figure 21: Plant Protein Market Size by Ingredients: Nuts (USD Million), 2018-2027
Figure 22: Plant Protein Market Size by Ingredients: Other Segments (USD Million), 2018-2027
Figure 23: Market Size Analysis by Plant Protein Product Categories (USD Million), 2018-2027
Figure 24: Plant Protein Market Share by Product Categories: Growth Prospect (%), 2018-2027
Figure 25: Plant Protein Market Size by Product Categories: Nutrition Supplements (USD Million), 2018-2027
Figure 26: Plant Protein Market Size by Product Categories: Protein Bars (USD Million), 2018-2027
Figure 27: Plant Protein Market Size by Product Categories: Sports Nutrition (USD Million), 2018-2027
Figure 28: Plant Protein Market Size by Product Categories: Meal Alternative (USD Million), 2018-2027
Figure 29: Plant Protein Market Size by Product Categories: Dairy Alternatives (USD Million), 2018-2027
Figure 30: Plant Protein Market Size by Product Categories: Meat Alternative (USD Million), 2018-2027
Figure 31: Plant Protein Market Size by Product Categories: Bakery Products (USD Million), 2018-2027
Figure 32: Plant Protein Market Size by Product Categories: Infant Formulas (USD Million), 2018-2027
Figure 33: Plant Protein Market Size by Product Categories: Other Categories (USD Million), 2018-2027
Figure 34: Plant Protein Market Share by Different Price Points (%), 2018-2027
Figure 35: Plant Protein Market Size by Price: Premium (USD Million), 2018-2027
Figure 36: Plant Protein Market Size by Price: Mid-Tier (USD Million), 2018-2027
Figure 37: Plant Protein Market Size by Price: Low-End (USD Million), 2018-2027
Figure 38: Plant Protein Market Share by Functional Attributes (%), 2018-2027
Figure 39: Plant Protein Market Size by Functional Attributes: Ready to Mix (USD Million), 2018-2027
Figure 40: Plant Protein Market Size by Functional Attributes: Ready to Eat (USD Million), 2018-2027
Figure 41: Plant Protein Market Size by Functional Attributes: Ready to Drink (USD Million), 2018-2027
Figure 42: Plant Protein Market Size by Functional Attributes: Ready to Cook (USD Million), 2018-2027
Figure 43: Plant Protein Market Share Analysis by Type of City (%), 2018-2027
Figure 44: Plant Protein Market Share Analysis by Type of City: Tier 1 (USD Million), 2018-2027
Figure 45: Plant Protein Market Share Analysis by Type of City: Tier 2 (USD Million), 2018-2027
Figure 46: Plant Protein Market Share Analysis by Type of City: Tier 3 (USD Million), 2018-2027All country reports mentioned above will have the following tables:
Table 1: Plant Protein Consumption Market Size and Forecast (USD Million), 2018-2027
Table 2: Plant Protein Consumption Per Capita (US$), 2018-2027
Table 3: Plant Protein Demand Analysis by Age: Baby (USD Million), 2018-2027
Table 4: Plant Protein Demand Analysis by Age: Kids & Teens (USD Million), 2018-2027
Table 5: Plant Protein Demand Analysis by Age: Young Adults & Mid Age (USD Million), 2018-2027
Table 6: Plant Protein Demand Analysis by Age: Old Age (USD Million), 2018-2027
Table 7: Plant Protein Market Size by Ingredients: Soy (USD Million), 2018-2027
Table 8: Plant Protein Market Size by Ingredients: Pea (USD Million), 2018-2027
Table 9: Plant Protein Market Size by Ingredients: Beans & Lentils (USD Million), 2018-2027
Table 10: Plant Protein Market Size by Ingredients: Hemp (USD Million), 2018-2027
Table 11: Plant Protein Market Size by Ingredients: Flaxseed, Pumpkin & Other Ingredients (USD Million), 2018-2027
Table 12: Plant Protein Market Size by Ingredients: Brown Rice (USD Million), 2018-2027
Table 13: Plant Protein Market Size by Ingredients: Quinoa (USD Million), 2018-2027
Table 14: Plant Protein Market Size by Ingredients: Spirulina & Seaweed (USD Million), 2018-2027
Table 15: Plant Protein Market Size by Ingredients: Nuts (USD Million), 2018-2027
Table 16: Plant Protein Market Size by Ingredients: Other Segments (USD Million), 2018-2027
Table 17: Plant Protein Market Size by Product Categories: Nutrition Supplements (USD Million), 2018-2027
Table 18: Plant Protein Market Size by Product Categories: Protein Bars (USD Million), 2018-2027
Table 19: Plant Protein Market Size by Product Categories: Sports Nutrition (USD Million), 2018-2027
Table 20: Plant Protein Market Size by Product Categories: Meal Alternative (USD Million), 2018-2027
Table 21: Plant Protein Market Size by Product Categories: Dairy Alternatives (USD Million), 2018-2027
Table 22: Plant Protein Market Size by Product Categories: Meat Alternative (USD Million), 2018-2027
Table 23: Plant Protein Market Size by Product Categories: Bakery Products (USD Million), 2018-2027
Table 24: Plant Protein Market Size by Product Categories: Infant Formulas (USD Million), 2018-2027
Table 25: Plant Protein Market Size by Product Categories: Other Categories (USD Million), 2018-2027
Table 26: Plant Protein Market Size by Price: Premium (USD Million), 2018-2027
Table 27: Plant Protein Market Size by Price: Mid-Tier (USD Million), 2018-2027
Table 28: Plant Protein Market Size by Price: Low-End (USD Million), 2018-2027
Table 29: Plant Protein Market Size by Functional Attributes: Ready to Mix (USD Million), 2018-2027
Table 30: Plant Protein Market Size by Functional Attributes: Ready to Eat (USD Million), 2018-2027
Table 31: Plant Protein Market Size by Functional Attributes: Ready to Drink (USD Million), 2018-2027
Table 32: Plant Protein Market Size by Functional Attributes: Ready to Cook (USD Million), 2018-2027
Table 33: Plant Protein Market Share Analysis by Type of City: Tier 1 (USD Million), 2018-2027
Table 34: Plant Protein Market Share Analysis by Type of City: Tier 2 (USD Million), 2018-2027
Table 35: Plant Protein Market Share Analysis by Type of City: Tier 3 (USD Million), 2018-2027
