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Innovation and the New 'Core': Few and Focused

  • ID: 5174268
  • Report
  • September 2020
  • Region: Global
  • 30 pages
  • Euromonitor International
In the aftermath of the COVID-19 pandemic, new product innovation in consumer goods remains difficult but no less essential. New innovations will likely be fewer in number and highly focused around a few key themes: promoting more control and convenience for consumers, creating value in challenging economic conditions and rebuilding certain categories to better align with long term shifts in consumer priorities.

The Innovation and the New 'Core': Few and Focused global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product Coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data Coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
  • Introduction
  • Conclusion
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