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UAE Laundry Appliances Market - Growth, Trends, COVID-19 Impact and Forecasts (2022 - 2027)

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    Report

  • 150 Pages
  • June 2022
  • Region: United Arab Emirates
  • Mordor Intelligence
  • ID: 5616672
UP TO OFF until Mar 31st 2024
COVID-19 has adversely affected Laundry Appliances Market in the second and third quarters of 2020 due to the disruption of supply chain and logistics in the UAE region. In addition to this, there was discontinuation in the production of Laundry Aplliances. There was a dip in the Commercial segment of the Laundry Appliances Market. The Laundry appliances market increased sales in the last quarter of 2020.

The UAE Laundry Appliances Market has witnessed a constant growth due to the increasing urbanization in majority of the regions. People these days prefer smart Laundry Appliances due to the current lifestyles with less personal time. These kind of smart machines reduces the energy and effort required to put in and also save a lot of time. Moreover, it is particularly important for companies to innovate for low cost/no-frills alternatives to their existing offerings. The factors responsible for this are changing economic conditions in the region, access to new markets, urbanization of a number of regions, higher purchasing power as a result of increasing employment opportunities and inclusion of women at the world. It is also due to the expanding middle class, a shift of the population from the rural to urban areas.

Trends such as increasing energy efficiency, as well as water consumption due to environmental guidelines are being highlighted by the governments. Inclusion of advanced features like Wi-Fi and Bluetooth further attract a huge customer base as it makes the process even more simpler. Smart appliances trend is pervasive through usage of sensors, and other components used in smart technology. Furthermore, innovation in terms of sizes of products is more suited to the smaller sized houses being built globally, while maintaining other value-added features.

Key Market Trends


Washing Machine is the leading segment within the Laundry Appliances Market


The growth in this segment of the market is majorly driven by the technological advancement in the Washing Machines which had picked up rapidly since 2017. Many players have significantly focused on the affordability due to the long-term benefits of more advanced, energy-efficient machines. Addition of advanced features to the Washing Machines has become more appealing to the customers. Energy-efficiency, compact designs, self-cleaning functions and smarter usage capabilities integrated in the Washing Machines are all the latest trends that have paved the road for premiumization to get back on track in the Laundry Appliances Market in UAE. The companies which focussed on these kind of smart features in Washing Machines have witnessed good growth rates.



E-commerce sales grow as an emerging Distribution Dhannel for the purchase of Laundry Appliances


UAE online retail market is emerging fast and is drawing huge attention of investors across the globe. UAE poses the highest internet penetration rates in the world at present along with two other countries Bahrain and Qatar. In the recent times, consumers are mostly using internet to know about the product before making a purchase, and with a larger number of young smartphone users joining the customer base, it is just a matter of time before pre-purchase online research gets converted into actual online transaction. Awok.com is a leading UAE-based online retailer which had witnessed a 500% Y-o-Y increase in its revenues. While there was some low base effect (as this was only the second year of its operations), a revenue growth rate of 500% clearly shows that online retailing is catching up in the UAE region and the trend is expected to be continued in the coming years.



Competitive Landscape


The report includes an overview of the top players in the Laundry Aplliances Market operating across the UAE region.The UAE laundry appliances market is characterized by near consolidated players with many foreign players established since long time and giving tougher competition to the newer players. Players such as Haier, Aftron and Hisense are betting on more affordable options in the UAE market. However, with the stronger trends towards smart devices and energy-efficiency, many consumers are more inclined to buy the products offered by bigger brand names, such as Samsung and LG.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support


This product will be delivered within 2 business days.

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 INDUSTRY DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain/ Supply Chain Analysis
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights on Impact of Technology and Innovation in the Market
4.7 Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Freestanding
5.1.2 Built in
5.2 By Product
5.2.1 Washing Machines
5.2.2 Dryers
5.2.3 Others
5.3 By Technology
5.3.1 Automatic
5.3.2 Manual
5.4 By Distribution Channel
5.4.1 Multi-Branded Stores
5.4.2 Specialty Stores
5.4.3 Online
5.4.4 Other Distribution Channels
6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Alliance Laundry systems
6.2.2 Bosch
6.2.3 Candy Group
6.2.4 Electrolux
6.2.5 GD Midea Holding Co.,Ltd
6.2.6 Godrej Group
6.2.7 Haier Group
6.2.8 Hitachi Appliances Inc
6.2.9 IFB Industries
6.2.10 LG Electronics*
7 MARKET OPPORTUNTIES AND FUTURE TRENDS8 DISCLAIMER AND ABOUT US

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alliance Laundry systems
  • Bosch
  • Candy Group
  • Electrolux
  • GD Midea Holding Co.,Ltd
  • Godrej Group
  • Haier Group
  • Hitachi Appliances Inc
  • IFB Industries
  • LG Electronics*

Methodology

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