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North America Vitamin Fortified and Mineral Enriched Food & Beverage Market - Growth, Trends, and Forecast (2020 - 2025)

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  • 90 Pages
  • August 2020
  • Region: North America
  • Mordor Intelligence
  • ID: 5175591
UP TO OFF until Jun 30th 2023
The North America vitamin fortified and mineral enriched food & beverage market is projected to register a CAGR of 6.2% during the forecast period (2020-2025).
  • The market is mainly driven by the increasing number of health-conscious consumers in the region along with the rising consumer awareness regarding the importance of vitamin and mineral intake. For instance, statistical studies have proven that milk fortified with Vitamin D can reduce the occurrence of rickets in young children, and the fortification of flour, cereal, and bread with Vitamin B can effectively tackle the nutritional deficiencies of Vitamin B.
  • Furthermore, the support of government organizations has also fueled market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) has recognized food fortification as one of the key strategies to reduce the widespread malnutrition, particularly in underdeveloped countries.
  • However, the production of fortified food requires high expenditure, with the economic collapse taking place in many nations; people in this region are finding it challenging to afford vitamin-fortified food. They are instead opting for cheaper health foods and various other alternatives, such as dietary supplements that are available at a more affordable cost, which is affecting the market growth.

Key Market Trends

Rising Demand for Fortified and Functional Foods

Fortification of food and beverage products with vitamins and minerals has witnessed a significant increase in its demand, owing to the increase the functionality of the food product by adding nutrients or ingredient that is not found naturally in that product. Concern regarding bone and pregnancy health is becoming increasingly important for fortified packaged food. Therefore, many brands of dairy products and bread focus on bone health, emphasizing calcium content. These products particularly appeal to aged American consumers who wish to obtain the maximum quantity of nutrients in their food. Also, women’s health is a major driver for the fortified food industry in the country. As studies state that foods, especially fruit juices enriched with vitamins, minerals, antitoxins, and offering anti-inflammatory properties, helps in boosting the immune system of humans.

United States to Hold the Major Share in the Regional Market

In the North America region, the United States accounts for the major share in the vitamin and mineral fortified food and beverage industries market. Increasing consumer interest and awareness regarding the better understanding of the immunity-enhancing property of proper diet and food habits are some of the key factors driving the growth of the country market. For instance, studies according to a report by the US Bone and Joint Health Initiative (USBJI- the United States national action network of Global Alliance for Musculoskeletal Health/Bone and Joint Decade)- “One in two Americans have a musculoskeletal condition, costing an estimated USD 213 billion each year, in treatment and lost wages”. This has led to an increase in the sales of vitamin-D enriched food and beverage products in the United States market. Furthermore, the newer technological advancements, such as the introduction of organic preservatives by the country based companies have contributed to the market growth in the country.

Competitive Landscape

The North America vitamin fortified and mineral enriched food & beverage market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include Kellogg Company, Nestlé SA, PepsiCo, General Mills Inc., and Abbott Laboratories, among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Cereal-based Products
5.1.2 Dairy Products
5.1.3 Beverages
5.1.4 Infant Formulas
5.1.5 Others
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Convenience Stores
5.2.3 Pharmacy/Drug Store
5.2.4 Online Retail Store
5.2.5 Others
5.3 By Country
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Kellogg Company
6.4.2 Nestlé SA
6.4.3 PepsiCo
6.4.4 General Mills Inc.
6.4.5 Abbott Laboratories
6.4.6 The Coca-Cola Company

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Kellogg Company
  • Nestlé SA
  • PepsiCo
  • General Mills Inc.
  • Abbott Laboratories
  • The Coca-Cola Company