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North America Feed Pigments Market - Growth, Trends and Forecasts (2020 - 2025)

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  • 120 Pages
  • August 2020
  • Region: North America
  • Mordor Intelligence
  • ID: 5175745
UP TO OFF until Sep 30th 2023
The North America Feed Pigments market is projected to grow at a CAGR of 2.7% during the forecast period (2020-2025). Feed pigments are essential to feed additives that improve the commercial value of animal feed by imparting attractive color to products obtained from animals. Furthermore, they improve palatability and immunity, curing multiple livestock diseases. The animal disease outbreaks such as African Swine fever virus, foot, mouth, and mad cow disease have stimulated awareness for healthy livestock among consumers. Thus, boosting the Feed pigment market in this region. The United States is the largest feed producer in the region. The key drivers for this market include increasing demand for meat production, rising disposable incomes, shifting inclination towards pellet feed consumption, and increasing consumer awareness regarding livestock health. The key players in the marker are Novus International, BASF SE, DSM Animal Nutrition, Kemin Industries Inc., Nutrex NV, and Synthite Industries Ltd.

Key Market Trends

Rising Demand for Animal Sourced Proteins

Increasing demand for high animal protein food has created a need for enhancing the production of meat in North America. According to the Organisation for economic cooperation and development (OECD), Consumption of beef meat in the United States is raised to 12,566 tonnes in 2019 from 12.179 tonnes in 2018. In the United States, the per capita consumption of pork meat, beef meat, and poultry meat accounted for 23.3 kilograms, 26.7 kilograms, and 50.1 kilograms respectively in the year 2019. Also, the poultry meat is the highest consumed in Canada that amounted to 33.9 kilograms followed by beef and veal with the per capita consumption of 17.6 kilograms in the same year. As per ITC Trade Map, Canada is the largest importer of poultry in the region with USD 61,770 thousand, and the United States is the largest importer of Swine with USD 313,744 thousand in 2019. The increasing demand for meat has further boosted the demand for feed pigments in the region.

United States Dominates Market

The United States is the largest producer of animal feed in the region owing to the growing trend of mass production of livestock. According to FAO, in 2016 cattle and buffaloes population was 91.8 million that has increased to 94.2 million and the poultry bird population increased from 2225.07 million to 2225.50 million during the same period. The rise in the animal population in the country has resulted in an increase in the production of animal feed for different species. According to the Alltech, the feed production in the country was 214 million metric tons of which poultry feed production was the highest amounting to 62.6 million metric tons, followed by beef and pig feed that accounted for 61.09 million metric tons and 44.86 million metric tons respectively in the year 2019. The feed pigments are given along with the other feed additives to the animals to improve the color of the meat and egg. Some of the factors like consumers' preferences towards the color of the meat along with the quality, which is the prime factor considered while purchasing meat will enhance the feed pigments market.

Competitive Landscape

The North America feed pigment market is consolidated with a few major players dominating the market. The key players in the marker are Novus International, BASF SE, DSM Animal Nutrition, Kemin Industries Inc., Nutrex NV, and Synthite Industries Ltd. These firms are coming with new products in this segment to build a huge presence and gain a strong customer base in the market. In March 2019, Kemin Animal Nutrition and Health launched Organic KEM GLO™ in the line of carotenoids. Organic KEM GLO is a USDA-certified organic additive that uniformly distributes color throughout the feed and helps organic egg producers intensify the color of egg yolks. The product launch expands the product portfolio of the firm and also enables it to serve the growing demand for natural ingredients.

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Table of Contents

1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porters five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5.1 Type
5.1.1 Carotenoids Alpha-Carotene Beta-Carotene Lycopene Lutein Zeaxanthin Astaxanthin Canthaxanthin Others
5.1.2 Other Types
5.2 Aninal Type
5.2.1 Ruminants
5.2.2 Poultry
5.2.3 Swine
5.2.4 Aquaculture
5.2.5 Other Application
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6.1 Most Adopted strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 DSM
6.3.2 Synthite Industries Ltd.
6.3.3 BASF SE
6.3.4 Kemin Industries, Inc
6.3.5 Novus International Inc
6.3.6 Vitafor NV
6.3.7 Cyanotech Corporation
6.3.8 Nutrex NV

Companies Mentioned

A selection of companies mentioned in this report includes:

  • DSM
  • Synthite Industries Ltd.
  • Kemin Industries, Inc
  • Novus International Inc
  • Vitafor NV
  • Cyanotech Corporation
  • Nutrex NV