North America Halal Food and Beverage Market - Growth, Trends, and Forecast (2020 - 2025)

The North American market for halal food and beverage is projected to register a CAGR of 3.5% during the forecast period (2020 to 2025).

• Halal food items have become popular among both Muslim and non-Muslim consumers, as they have evolved from being an identification mark of religious observation to the assurance of food safety, hygiene, and reliability.
• Moreover, the flourishing e-commerce industry has facilitated the consumers with easy accessibility of halal-certified food products.
• The presence of multinational manufacturers and exporters of halal food and beverages in the region is another major factor driving the market growth.

Key Market Trends

Increasing Demand for Halal-based Food

The demand for food products that are halal-certified is increasing. The market is growing due to the demand for healthy foods, such as processed meat, bakery products, and other food prepared foods, according to strict Islamic dietary laws, and thus, these foods are considered to be healthy and hygienic as compared to non-halal foods. The halal food and beverage sector has grown substantially during the recent years, owing to the halal certifications that meet the increased need for quality assurance. Multinational food producers also receive halal certifications, indicating this sector’s broader viability.

United States Dominates the Market

The growing knowledge about personal health and nutrition among non-Muslims Americans promotes halal food and beverages, which is based on the idea of clean, fresh, and hygienic, food & beverages. The consumers are more open to adopting unconventional food domains like halal food as a result of increasing awareness regarding nutritional benefits. However, strict rules and regulations are imposed by the government to regulate the halal food industry, and for controlling mislabeling and deceptive practices. The sales and distribution of products in the United States happen primarily through organized and modern retail channels.

Competitive Landscape

The North American halal food and beverage market is highly competitive, with several players competing to gain major shares in the market. The major manufacturers operating in the market are focusing on expanding their presence and developing various flavors in various product segments, partnerships and mergers and acquisitions in order to cater to the needs of consumers. The key players are Nestle SA, American Foods Group, LLC, Midamar Corporation, and Halal Snacks LLC, among others.

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