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Europe Feed Palatability Enhancers Market - Growth, Trends and Forecasts (2020 - 2025)

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  • 120 Pages
  • August 2020
  • Region: Europe
  • Mordor Intelligence
  • ID: 5176154
The European feed palatability enhancers market is projected to register a CAGR of 5.2% during the forecast period (2020-2025). The utilization of feed palatability enhancers has increased the feed intake in animals. Increasing consumer awareness about the quality of meat, rising demand for animal feed, rising concern of the quality of pet food, and rise in global meat consumption are some of the major driving factors for the feed palatability enhancers market.

By type Flavour segment dominates the market, owing to its masking property of undesirable odor of feed ingredients. Some of the notable players are DuPont, Associated British Foods plc, Kerry Inc., Diana Group, Adisseo, Kemin Industries Inc., Ensign-Bickford Industries Inc., Kent Nutrition Group and others.

Key Market Trends

Increasing Feed Production

Rising demand for food safety and mass production of meat is catching the attention of the feed additives manufacturers. Consumer awareness about the meat quality and increasing consumption of meat has created the demand for quality feed and in turn, drives the market for feed palatability enhancers. According to OECD, per capita, poultry meat consumption was 27.8 Kg in 2016 which increased to 28.3 Kg in 2019 in the United Kingdom. The growing meat consumption compels livestock producers to use quality feed for animals. This, in turn, drives the market for palatability enhancers to increase to feed uptake by the livestock. According to Alltech Feed Survey, in 2018, Spain produced 34.5 million metric tons of feed as compared to 31.8 million metric tons in 2016.

Flavor Segment Dominates the Market

In addition to adding a specific taste to the animal feed, flavors also have the property of masking the unpleasant odor in the feed. Flavoring agents can either be natural (such as garlic, anise, and black cumin) or artificial (such as fruit extracts and chemical products, including vanillin, and sodium glutamate). In normal animal diets, the flavors are included at levels ranging from 0.5-1.5% of feed volume. The heavy reliance of the animal feed industry on flavoring agents will likely ensure that the market for flavors grows at par with the animal feed market. Companies, such as Pestell in Germany, are coming up with other innovative flavors, like caramel toffee, coconut essence, fragrant apple, and peppermint twist, and this is further enhancing the flavors market.

Competitive Landscape

The most adopted strategies for these companies are mergers and acquisitions, and time to time collaborations for investments in new product developments and research enhancement. The market for feed palatability enhancers is highly fragmented with the presence of key international players and many small players competing in the market. Some of the notable players are DuPont, Associated British Foods plc, Ohly, Kerry Inc., Diana Group, Adisseo, and Kemin Industries Inc.

Reasons to Purchase this report:
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Table of Contents

1.1 Study Assumptions & Market definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Force Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5.1 Type
5.1.1 Flavors
5.1.2 Sweeteners
5.1.3 Aroma Enhancers
5.2 Animal Type
5.2.1 Ruminants
5.2.2 Poultry
5.2.3 Swine
5.2.4 Aquaculture
5.2.5 Pet Food
5.2.6 Other Animal Types
5.3 Geography
5.3.1 United Kingdom
5.3.2 Spain
5.3.3 Italy
5.3.4 Germany
5.3.5 France
5.3.6 Russia
5.3.7 Rest of Europe
6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Diana Group
6.3.2 Kerry Group plc
6.3.3 Adisseo
6.3.4 Ensign-Bickford Industries Inc.
6.3.5 Kent Nutrition Group
6.3.6 Kemin Industries, Inc.
6.3.7 Ohly
6.3.8 Tanke International Group
6.3.9 DuPont

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Diana Group
  • Kerry Group plc
  • Adisseo
  • Ensign-Bickford Industries Inc.
  • Kent Nutrition Group
  • Kemin Industries, Inc.
  • Ohly
  • Tanke International Group
  • DuPont