+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Oumph! - Success Case Study

  • ID: 5176971
  • Report
  • September 2020
  • Region: Global
  • 16 pages
  • GlobalData

FEATURED COMPANIES

  • Oumph! Food for Progress
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Oumph! Is a Swedish brand of plant-based meat alternative foods, now achieving UK success after building a strong presence in its native country and across Scandinavia. Oumph!'s range, available through major retailers, but also partnered with well-known foodservice brands, is bringing new, exciting options to the meat-free arena.

Vegetarian and vegan alternatives to meat are seeing significant opportunity for innovation. Wider consumer appreciation for vegan recipes from health and sustainability perspectives is providing a route to break out into the mainstream when offered in the form with creative, attractive, and sensorially strong dishes.

Scope
  • Plant-based proteins are on the level with meat proteins in terms of consumer associations with positive healthiness.
  • Plant-based foods appeal to over seven in 10 consumers, compared to four in 10 for those labelled "vegan."
  • Oumph! has harnessed this interest via a strong, adaptable core plant-based formulation that is highly adaptable and delivered via a menu of experientially strong recipes from burgers, to kebabs, and pulled pork-like "pulled Oumph!"
  • A strategic presence of the brand in well-known foodservice chains has built brand awareness and trust, benefiting its retail sales growth.
Reasons to Buy
  • Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Oumph! Food for Progress
  • MORE
  • Summary
  • What?
  • Why?
  • Take-Outs
  • Appendix
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Oumph! Food for Progress
Note: Product cover images may vary from those shown
Adroll
adroll