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Strategic Themes in Health, Beauty and Fashion: Coronavirus Update

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  • 43 Pages
  • October 2020
  • Region: Global
  • Euromonitor International
  • ID: 5178721
Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and spending patterns. Brands will have to continue projecting value and purpose, while digitalisation strategies, immunity-boosting messaging, wellness movement and at-home leisure will emerge as pivotal to offset depressed demand.

The publisher's Strategic Themes in Health, Beauty and Fashion: Coronavirus Update global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific , Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Pre-COVID-19 Motifs in Health, Beauty And Fashion
  • Pre-COVID-19 Themes in Consumer Health
  • Pre-COVID-19 Themes in Beauty and Personal Care
  • Pre-COVID-19 Themes in Luxury Goods
  • Pre-COVID-19 Themes in Fashion
  • Impact of COVID-19 on Health, Beauty and Fashion
  • Health, Beauty and Fashion Narrative in COVID-19 Era