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Transitioning to Virtual and Hybrid Events. How to Create, Adapt, and Market an Engaging Online Experience. Edition No. 1

  • Book

  • 208 Pages
  • October 2020
  • John Wiley and Sons Ltd
  • ID: 5179212

Creating virtual events is not as simple as moving the same content online  - learn how to immediately leverage virtual solutions for effective in-person online events

As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. 

Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on:

  • Planning, creating, and implementing a digital event
  • Choosing between a stream, a webcast, or a hybrid event
  • Evaluating different technological solutions
  • Producing compelling virtual content for a variety of scenarios
  • Effectively promoting online events
  • Meeting the needs of a diverse and global audience 

Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis. 

Table of Contents

Foreword ix

Introduction xi

Chapter 1 Understanding Virtual and Hybrid Events 1

Chapter 2 Understanding Virtual Communication Tools 11

Chapter 3 Converting from Physical to Virtual 27

Chapter 4 Hybrid Events: The Best of Both Worlds 39

Chapter 5 Virtual Event Planning 101 53

Chapter 6 Assembling Your Virtual Event or Hybrid Event Team 65

Chapter 7 Adapting Your Content for Virtual 77

Chapter 8 Preparing Speakers for Virtual Appearances 105

Chapter 9 Monetization through Exhibitors and Sponsorships 117

Chapter 10 Marketing Your Virtual Event 139

Chapter 11 The Power of Virtual Event Data 157

Conclusion: Virtual Events Are Here to Stay 169

About the Authors 179

Appendix: Glossary of Terms 181

Index 187


Ben Chodor