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Consumer 5G Use Cases: Operator Strategies for Virtual Reality Video

  • ID: 5181013
  • Report
  • October 2020
  • Region: Global
  • 19 Pages
  • Analysys Mason
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Operators Should Establish a Strategy for Monetising the Growing Consumer Interest in VR Video, One of Several Key Use Cases for 5G

5G enhances the opportunity for operators to generate both direct and indirect revenue from virtual reality (VR) video, primarily as a value-added service in the short term. This report qualifies the market opportunity for VR video on demand content and for streaming live events such as sports and concerts in VR.

This report forms part of a series of reports that assess the new consumer use cases that will be enabled by 5G. Streaming video is one of the most-immediately addressable facets of virtual reality (VR).

This report:

  • qualifies the market opportunity for VR VoD content, and for streaming live events such as sports and concerts in VR
  • identifies the roles that operators can play in the VR value chain and outlines how 5G affects these roles
  • articulates approaches to selling and positioning VR video as part of a bundle with 5G, mobile and fixed telecoms services.

This report answers the following questions:

  • Can operators monetise the growing consumer interest in, and vendor advancement of, VR video?
  • Does 5G allow operators to play a unique role in the VR video value chain?
  • How much revenue can operators generate from VR video services and what is the breakdown into device, direct service and indirect service revenue?
  • What does the value chain for VR video and live event streaming over VR look like, and what role do operators play?
  • How are early-moving operators using VR video to sell 5G?

Operator retail revenue from mobile VR-video-related devices and services worldwide 2020-2025

Key Analysis

  • Market opportunity sizing: retail revenue for  VR-video-related devices and services and the addressable 5G opportunity
  • Assessment of the role of operators and 5G in VR video: the role of operators in VR VoD and live event broadcasting
  • Go-to-market assessment: goodness-of-fit with current service portfolio and potential synergies

Who Should Read this Report

Product managers and decision makers working for mobile operators and pay-TV providers that are considering developing VR video services either as a value-added service (VAS) to support their core services or as a standalone proposition. Marketing executives and product managers for operators that are making decisions about 5G, entertainment and bundles. Strategy teams for operators and pay-TV providers that are assessing the impact and market value of VR video and its effect on 5G propositions.

Note: Product cover images may vary from those shown
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  • Executive Summary
  • Research Overview
  • Assessing the Market Opportunity
  • The Role of Operators and 5G in VR video
  • Go-to-market Strategies
  • Forecast Methodology
  • About the Authors
Note: Product cover images may vary from those shown
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