Rising popularity of yoga, an increase in the rate of obesity, and an increase in the prevalence of lifestyle diseases across the globe is expected to accelerate the growth of the yoga mat market.
The health club end-use segment is projected to grow at the highest CAGR during the forecast period.
Based on end-use, the health club segment is projected to grow at the highest CARG during the forecast period. A health club is a place that keeps exercise equipment for the purpose of physical exercises, muscle strengthening, and general physical workouts. In business terms, it is a company providing people access to controlled environmental space, along with services focused on physical fitness and health. In recent years, the number of health clubs and fitness services has risen globally due to an increase in health-conscious individuals. According to the International Health, Racquet & Sportsclub Association (IHRSA) Global Report, in 2019, the revenues in the fitness industry totaled to USD 94 billion, estimating that the health clubs may reach 230 million members by the end of 2030. The US Bureau of Labor Statistics (BLS) also predicts the number of fitness trainers and instructors will grow by 13% from 2018 to 2028. These developments suggest that the growth of the fitness industry will also lead to a rise in the number of health clubs globally.
The supermarket & hypermarket distribution channel segment is projected to grow at the highest CAGR during the forecast period.
Based on distribution channel, the supermarket & hypermarket segment is projected to grow at the highest CARG during the forecast period. A supermarket is a self-service shop offering a wide variety of food, beverages, and other household products organized into sections. It is larger in terms of size and has a wider range of products than a traditional grocery store. Some supermarkets also sell fitness products such as yoga mats and exercise bands. A hypermarket is an expansive retail facility offering a wide range of products under one roof, including groceries and other general merchandise. The hypermarket is basically a combination of a supermarket and a departmental store, thus making it a one-stop destination for buying a range of products. Fitness products, such as yoga mats, are abundantly available in a hypermarket, as this store focuses more on increasing their sales, in terms of volume, as compared to supermarkets.
The other materials segment is projected to grow at the highest CAGR during the forecast period.
Based on material, the others segment is projected to grow at the highest CARG during the forecast period. Other materials used for producing yoga mats include cotton and jute. These materials are plant fibers and are extracted from natural sources. Consumers are switching to use eco-friendly products in their daily lives. As a result, cotton and jute yoga mats are also being preferred over PVC or PU mats. Cotton and jute yoga mats are breathable, durable, and can be washed easily as compared to other yoga mats.
Middle East is projected to grow the highest CAGR in the yoga mat market during the forecast period.
Middle East is projected to grow at the highest CAGR in the yoga mat market from 2020 to 2025. The increasing popularity of yoga and the rising obesity rate in the region are driving the demand for yoga mats in the Middle East. The
Middle Eastern region segment in this study comprises Saudi Arabia and the UAE. According to the journal of obesity, the six Arab Gulf states (Saudi Arabia, the UAE, Bahrain, Kuwait, Oman, and Qatar) are among the countries with very high levels of obesity and overweight individuals. Governments in these countries are employing various strategies and programs to combat this. In recent years, Saudi Arabia and the UAE have introduced several programs to promote better health, including the Saudi “Quality of Life Program 2020,” which aims to encourage community participation in sports and physical activities. Such initiatives are expected to support the growth of yoga practice in the region, which, in turn, is expected to drive the demand for yoga mats in the Middle East.
Profile break-up of primary participants for the report:
- By Company Type: Tier 1 - 45%, Tier 2 - 22%, and Tier 3 - 33%
- By Designation: C-level Executives - 50%, Directors - 10%, and Others - 40%
- By Region: Asia Pacific - 17%, Europe - 25%, North America - 33%, Middle East & Africa- 8%, and South America - 17%
Furthermore, as a part of the qualitative analysis of the yoga mat market, the research provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the growth of the market across the globe. It also discusses competitive strategies adopted by the leading market players such as Lululemon Athletica Inc (Canada), Columbia Sportswear Company (US), Sequential Brands Group Inc. (US), Jade Yoga (US), Manduka LLC (US), Hugger Mugger Yoga Products (US), Liforme Ltd. (UK), Barefoot Yoga Co. (US), Fabrication Enterprises, Inc. (US), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), adidas AG (Germany), La Vie Boheme Yoga (US) (US),
Accessory Arcade (India), Eupromed S.R.O. (Czech Republic), Ningbo Mylon Rubber & Plastic Co., Ltd. (China), Winboss International Co., Ltd (Taiwan), Xiamen Sanfan Sports Products Co, Ltd. (China), Alo Yoga (US), TEGO (India), Ecoyoga (US), Shenzhen Haifuxing Technology Co., Ltd (China), Shanghai Fitness Sourcing Inc. (China), Fitness Mats (India), and Yoga Direct LLC (US), among others.
Research Coverage:
The report defines, segments, and projects the size of the yoga mat market based on material, distribution channel, end use and region. It strategically profiles the key players and comprehensively analyzes their market share and core competencies. It also tracks and analyzes competitive developments such as expansions, new product developments, contracts, and joint ventures undertaken by them in the market.
Reasons to buy the Report:
The report is expected to help the market leaders/new entrants in the market by providing them the closest approximations of revenue numbers of the yoga mat market and its segments. This report is also expected to help stakeholders obtain an improved understanding of the competitive landscape of the market, gain insights to improve the position of their businesses, and make suitable go-to-market strategies. It also enables stakeholders to understand the pulse of the market and provide them information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Inclusions & Exclusions
Table 1 Yoga Mats Market, by End Use: Inclusions & Exclusions
Table 2 Yoga Mats Market, by Material: Inclusions & Exclusions
Table 3 Yoga Mats Market, by Region: Inclusions & Exclusions
1.4 Market Scope
1.4.1 Markets Covered
Figure 1 Yoga Mats Market Segmentation
1.4.2 Years Considered for the Study
1.5 Currency
1.6 Limitations
1.7 Stakeholders
2 Research Methodology
2.1 Research Data
Figure 2 Yoga Mats Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Key Data from Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data from Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Market Size Estimation
Figure 3 Market Size Estimation (Demand Side): Yoga Mats Market
Figure 4 Market Size Estimation (Supply Side): Yoga Mats Market
2.3 Market Engineering Process
Figure 5 Market Size Estimation: Bottom-Up Approach
2.3.1 Top-Down Approach
Figure 6 Market Size Estimation: Top-Down Approach
2.4 Data Triangulation
2.5 Assumptions
2.6 Limitations
3 Executive Summary
Table 4 Yoga Mats Market Snapshot, 2020 & 2025
Figure 7 Polyvinyl Chloride Segment Accounted for the Largest Share of Yoga Mats Market in 2019
Figure 8 Personal Segment Accounted for a Larger Share of the Yoga Mats Market in 2019
Figure 9 E-Commerce Segment Accounted for the Largest Share of the Yoga Mats Market in 2019
Figure 10 Asia-Pacific Expected to Lead the Yoga Mats Market from 2020 to 2025
4 Premium Insights
4.1 Overview of the Yoga Mats Market
Figure 11 Increase in the Popularity of Yoga Driving Market Growth
4.2 Yoga Mats Market, by Region
Figure 12 Yoga Mats Market in the Middle East Projected to Grow at the Highest Rate During the Forecast Period
4.3 Asia-Pacific Yoga Mats Market, by Material Type and Country
Figure 13 Polyvinyl Chloride Segment and India to Account for the Largest Share of the Asia-Pacific Yoga Mats Market in 2020
4.4 Yoga Mats Market, by Major Country
Figure 14 Yoga Mats Market in China Projected to Grow at the Highest CAGR from 2020 to 2025
5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 15 Yoga Mats Market: Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Rise in the Popularity of Yoga
5.2.1.2 Increase in the Prevalence of Lifestyle Diseases
5.2.1.3 Increase in the Rate of Obesity
5.2.2 Restraints
5.2.2.1 Volatility in Raw Material Prices
Figure 16 Crude Oil Brent Witnessed the Sharpest Dip in Prices, 2015-2019
5.2.3 Opportunities
5.2.3.1 Development of Innovative Technological Solutions to Offer High-Quality Yoga Mats
5.2.3.2 Use of Eco-Friendly and Biodegradable Materials
5.2.4 Challenges
5.2.4.1 Availability of Alternatives to Yoga Mats
5.3 Porter's Five Forces Analysis
Figure 17 Porter's Five Forces Analysis
5.3.1 Bargaining Power of Suppliers
5.3.2 Threat of New Entrants
5.3.3 Threat of Substitutes
5.3.4 Bargaining Power of Buyers
5.3.5 Intensity of Rivalry
6 Industry Trends
6.1 Value Chain Analysis
Figure 18 The Yoga Mats Value Chain
6.2 Average Selling Price Trend
Table 5 Average Prices of Yoga Mat Raw Materials, by Region (USD)
6.3 Patent Analysis
6.4 COVID-19 Impact
6.4.1 Introduction
6.4.2 COVID-19 Health Assessment
Figure 19 Country-Wise Spread of COVID-19
6.4.3 COVID-19 Economic Assessment
Figure 20 Revised Gdp Forecasts for Select G20 Countries in 2020
6.4.3.1 COVID-19 Impact on the Economy - Scenario Assessment
Figure 21 Criteria Impacting the Global Economy
Figure 22 Scenarios of COVID-19 Impact
6.4.4 COVID-19 Impact on the Yoga Mats Market
7 Yoga Mats Market, by Material
7.1 Introduction
Figure 23 Yoga Mats Market, by Material, 2020 Vs. 2025 (Thousand Unit)
Table 6 Yoga Mats Market, by Material, 2018-2025 (Thousand Unit)
Table 7 Yoga Mats Market, by Material, 2018-2025 (USD Million)
7.2 Polyvinyl Chloride (Pvc)
7.2.1 Polyvinyl Chloride Accounted for the Largest Share in the Global Yoga Mats Market
7.2.2 COVID-19 Impact on Polyvinyl Chloride
Table 8 Yoga Mats Market, Polyvinyl Chloride, by Region, 2018-2025 (Thousand Unit)
Table 9 Yoga Mats Market, Polyvinyl Chloride, by Region, 2018-2025 (USD Million)
7.3 Polyurethane (Pu)
7.3.1 Polyurethane Accounted for the Third-Largest Share in the Global Yoga Mats Market
7.3.2 COVID-19 Impact on Polyurethane
Table 10 Yoga Mats Market, Polyurethane, by Region, 2018-2025 (Thousand Unit)
Table 11 Yoga Mats Market, Polyurethane, by Region, 2018-2025 (USD Million)
7.4 Thermoplastic Elastomer (Tpe)
7.4.1 Thermoplastic Elastomer Accounted for the Second-Largest Share in the Global Yoga Mats Market
7.4.2 COVID-19 Impact on Thermoplastic Elastomer
Table 12 Yoga Mats Market, Thermoplastic Elastomer, by Region, 2018-2025 (Thousand Unit)
Table 13 Yoga Mats Market, Thermoplastic Elastomer, by Region, 2018-2025 (USD Million)
7.5 Natural Rubber
7.5.1 Natural Rubber is Projected to Record the Fastest Growth During the Forecast Period
7.5.2 COVID-19 Impact on Natural Rubber
Table 14 Yoga Mats Market, Natural Rubber, by Region, 2018-2025 (Thousand Unit)
Table 15 Yoga Mats Market, Natural Rubber, by Region, 2018-2025 (USD Million)
7.6 Others
7.6.1 Raw Materials Such as Cotton and Jute are Projected to Witness Significant Demand due to the Eco-Friendliness of These Yoga Mats
7.6.2 COVID-19 Impact on Others
Table 16 Yoga Mats Market, Others, by Region, 2018-2025 (Thousand Unit)
Table 17 Yoga Mats Market, Others, by Region, 2018-2025 (USD Million)
8 Yoga Mats Market, by Distribution Channel
8.1 Introduction
Figure 24 Yoga Mats Market, by Distribution Channel, 2020 Vs. 2025 (Thousand Unit)
Table 18 Yoga Mats Market, by Distribution Channel, 2018-2025 (Thousand Unit)
Table 19 Yoga Mats Market, by Distribution Channel, 2018-2025 (USD Million)
8.2 Supermarket & Hypermarket
8.2.1 Supermarket & Hypermarket are Projected to Witness the Fastest Growth During the Forecast Period
8.2.2 COVID-19 Impact on Supermarket & Hypermarket
8.3 Specialty Store
8.3.1 The Specialty Stores Segment is Projected to Record the Second-Fastest Growth During the Forecast Period
8.3.2 COVID-19 Impact on Specialty Store
8.4 E-Commerce
8.4.1 The E-Commerce Segment is Projected to Hold the Largest Share During the Forecast Period
8.4.2 COVID-19 Impact on E-Commerce
9 Yoga Mats Market, by End Use
9.1 Introduction
Figure 25 Yoga Mats Market, by End Use, 2020 Vs. 2025 (Unit Thousand)
Table 20 Yoga Mats Market, by End Use, 2018-2025 (Unit Thousand)
Table 21 Yoga Mats Market, by End Use, 2018-2025 (USD Million)
9.2 Health Club
9.2.1 Health Clubs are Projected to Witness High Growth Post-2020 as Lockdown Conditions are Gradually Removed in Several Countries
9.2.2 COVID-19 Impact on Health Clubs
9.3 Personal
9.3.1 Personal Use of Yoga Mats is Projected to Grow During the COVID-19 Lockdown
9.3.2 COVID-19 Impact on Personal Use
10 Yoga Mats Market, by Region
10.1 Introduction
Figure 26 Yoga Mats Market Growth Rate, by Key Country, 2020-2025
Table 22 Yoga Mats Market Size, by Region, 2018-2025 (USD Million)
10.2 Asia-Pacific
Figure 27 Asia-Pacific: Yoga Mats Market Snapshot
Table 23 Asia-Pacific: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
Table 24 Asia-Pacific: Yoga Mats Market Size, by Country, 2018-2025 (USD Million)
10.2.1 China
10.2.1.1 The Health and Beauty Consciousness of the Public to Drive the Yoga Mats Market in China
Figure 28 Percentage Split of Yoga Practitioners, by Employment Position, 2018
10.2.1.2 China: COVID-19 Impact Analysis
Table 25 China: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.2.2 India
10.2.2.1 India Accounted for the Largest Share in the Regional Yoga Mats Market
10.2.2.2 India: COVID-19 Impact Analysis
Table 26 India: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.2.3 Japan
10.2.3.1 Presence of Prominent Yoga Chains and Studios to Spur the Demand for Yoga Mats
Table 27 Japan: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.2.4 South Korea
10.2.4.1 New Trends are Observed in the Yoga Industry of South Korea
Table 28 South Korea: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.2.5 Malaysia
10.2.5.1 Presence of Yoga Mat Raw Materials to Support the Growth of Yoga Mat Manufacturers in the Country
Table 29 Malaysia: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.2.6 Thailand
10.2.6.1 Wellness Tourism to Spur the Demand for Travel Yoga Mats
10.2.6.2 Thailand: COVID-19 Impact Analysis
Table 30 Thailand: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.2.7 Australia
10.2.7.1 Growing Need for Healthy Lifestyles to Propel the Demand for Yoga Mats
10.2.7.2 Australia: COVID-19 Impact Analysis
Table 31 Australia: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.2.8 Singapore
10.2.8.1 Presence of a Multitude of Yoga Studios to Support the Demand for Yoga Mats Market
Table 32 Singapore: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.3 North America
Figure 29 North America: Yoga Mats Market Snapshot
Table 33 North America: Yoga Mats Market Size, by Country, 2018-2025 (USD Million)
10.3.1 US
10.3.1.1 The Us Accounted for the Largest Share of the Regional Market
Figure 30 US: Yoga Participation, 2012 Vs. 2015 Vs. 2020 (USD Million)
Figure 31 US: Yoga Industry Revenue, 2012 Vs. 2015 Vs. 2020 (USD Billion)
10.3.1.2 US: COVID-19 Impact Analysis
Table 34 US: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.3.2 Canada
10.3.2.1 Increase in the Popularity of Yoga to Drive the Market Growth
10.3.2.2 Canada: COVID-19 Impact Analysis
Table 35 Canada: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.3.3 Mexico
10.3.3.1 Increased Obesity Rate to Spur the Demand for Yoga Mats
Table 36 Mexico: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.4 Europe
Figure 32 Europe: Yoga Mats Market Snapshot
Table 37 Europe: Yoga Mats Market Size, by Country, 2018-2025 (USD Million)
10.4.1 Germany
10.4.1.1 Germany Accounted for the Largest Share in the European Yoga Mats Market
10.4.1.2 COVID-19 Impact on Germany
Table 38 Germany: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.4.2 France
10.4.2.1 France Accounted for the Second-Largest Share in the European Yoga Mats Market
10.4.2.2 COVID-19 Impact on France
Table 39 Europe: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.4.3 Italy
10.4.3.1 Growing Demand for Home Fitness Products is Expected to Drive the Yoga Mats Market in Italy
10.4.3.2 COVID-19 Impact on Italy
Table 40 Italy: Yoga Mats Market Size, by Material, 2018-2025 (USD Million)
10.4.4 UK
10.4.4.1 The UK Expected to Register the Fastest Growth in the European Market
10.4.4.2 COVID-19 Impact on the UK
Table 41 UK: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.4.5 Poland
10.4.5.1 Poland is Expected to be One of the Emerging Countries in the European Yoga Mats Market
10.4.5.2 COVID-19 Impact on Poland
Table 42 Poland: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.5 South America
Table 43 South America: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
Table 44 South America: Yoga Mats Market Size, by Country, 2018-2025 (USD Million)
10.5.1 Brazil
10.5.1.1 Brazil Was the Larger South American Market in 2019
Table 45 Brazil: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.5.2 Argentina
10.5.2.1 Increased Demand for Yoga Mats due to the Increasing Popularity of Yoga
Table 46 Argentina: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.6 Middle East
Table 47 Middle East: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
Table 48 Middle East: Yoga Mats Market Size, by Country, 2018-2025 (USD Million)
10.6.1 Saudi Arabia
10.6.1.1 Increased Demand for Yoga Mats due to Increase in the Popularity of Yoga
Table 49 Saudi Arabia: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
10.6.2 UAE
10.6.2.1 The UAE Accounted for the Largest Share of the Regional Market
Table 50 UAE: Yoga Mats Market Size, by Material Type, 2018-2025 (USD Million)
11 Competitive Landscape
11.1 Overview
Figure 33 Companies Adopted Inorganic Growth Strategies Between January 2018 and September 2020
11.2 Market Evaluation Framework
Figure 34 Market Evaluation Framework: 2020 Saw Capacity Expansions Leading this Space
11.3 Market Share Analysis
11.3.1 Market Share Analysis of Top Players in the Yoga Mats Market
11.4 Company Evaluation Quadrant Matrix Definitions and Methodology, 2019
11.4.1 Star
11.4.2 Emerging Leaders
11.4.3 Pervasive
11.4.4 Participants
Figure 35 Yoga Mats Market: Competitive Landscape Mapping, 2019
11.5 Competitive Benchmarking
11.5.1 Strength of Product Portfolio
Figure 36 Product Portfolio Analysis of Top Players in the Yoga Mats Market
11.5.2 Business Strategy Excellence
Figure 37 Business Strategy Excellence of Top Players in the Yoga Mats Market
11.6 Sme Matrix, 2019
11.6.1 Star
11.6.2 Emerging Companies
11.6.3 Pervasive
11.6.4 Emerging Leaders
Figure 38 Yoga Mats Market: Competitive Leadership Mapping of Emerging Companies, 2019
11.7 Key Market Developments
Table 51 Acquisitions, 2018-2020
Table 52 Agreements, 2018-2020
12 Company Profiles
12.1 Lululemon Athletica Inc
Figure 39 Lululemon Athletica Inc: Company Snapshot
12.2 Jade Yoga
12.3 Manduka LLC
12.4 Hugger Mugger Yoga Products
12.5 Liforme Ltd.
12.6 Columbia Sportswear Company
Figure 40 Columbia Sportswear Company: Company Snapshot
12.7 Barefoot Yoga Co
12.8 Fabrication Enterprises, Inc.
12.9 Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd.
12.10 Adidas Ag
Figure 41 Adidas Ag: Company Snapshot
12.11 La Vie Boheme Yoga
12.12 Sequential Brands Group Inc.
Figure 42 Sequential Brands Group Inc.: Company Snapshot
12.13 Other Companies
12.13.1 Accessory Arcade
12.13.2 Eupromed S.R.O.
12.13.3 Ningbo Mylon Rubber & Plastic Co., Ltd.
12.13.4 Winboss Industrial Co., Ltd
12.13.5 Xiamen Sanfan Sports Products Co, Ltd.
12.13.6 Alo Yoga
12.13.7 Ecoyoga Ltd
12.13.8 Tego
12.13.9 Shenzhen Haifuxing Technology Co., Ltd
12.13.10 Shanghai Fitness Sourcing Inc.
12.13.11 Fitness Mats India
12.13.12 Yoga Direct, LLC
13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: The Subscription Portal
13.3 Available Customizations
Executive Summary
Companies Mentioned
- Accessory Arcade
- Adidas Ag
- Alo Yoga
- Barefoot Yoga Co
- Columbia Sportswear Company
- Ecoyoga Ltd
- Eupromed S.R.O.
- Fabrication Enterprises, Inc.
- Fitness Mats India
- Hugger Mugger Yoga Products
- Jade Yoga
- La Vie Boheme Yoga
- Liforme Ltd.
- Lululemon Athletica Inc
- Manduka LLC
- Ningbo Mylon Rubber & Plastic Co., Ltd.
- Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd.
- Sequential Brands Group Inc.
- Shanghai Fitness Sourcing Inc.
- Shenzhen Haifuxing Technology Co., Ltd
- Tego
- Winboss Industrial Co., Ltd
- Xiamen Sanfan Sports Products Co, Ltd.
- Yoga Direct, LLC
Methodology
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