A unique text that simplifies experimental business design and is dedicated to the R language
Business Experiments with R offers a guide and explores the fundamentals of experiment business designs. The book fills a gap in the literature with its discussion of business statistics, addressing issues such as small samples, lack of normality, and data confounding. The author - a noted expert on the topic - puts the focus on the A/B tests (and their variants) that are widely used in industry but not typically covered in business statistics textbooks.
The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation laid in Part I and expands on multivariable testing. Today’s companies use experiments to solve a broad range of problems, and Business Experiments with R is an essential resource for any business student. This important text:
- Presents the key ideas that business students need to know about experiments
- Offers a series of examples, focusing on specific business questions
- Helps develop the ability to frame ill-defined problems and determine what data and types of analysis provide information about each problem
- Contains supplementary material, such as data sets available to everyone and an instructor-only companion site featuring lecture slides and an answer key
Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.
Preface xiii
Suggested courses using this book xv
Acknowledgments xix
1 Why Experiment? 1
2 Analyzing A/B Tests: Basics 49
3 Designing A/B Tests with Large Samples 107
4 Analyzing A/B Tests: Advanced Techniques 127
5 Designing Tests with Small Samples 189
6 Analyzing Designs via Regression 229
7 Two-Level Full Factorial Experiments 281
8 Two-Level Screening Designs 329
9 Custom Design of Experiments 357
10 Epilogue 397
Index 419