Global Kombucha Market 2019-2028 - Research and Markets

MARKET OUTLOOK

According to this report, the global kombucha market is likely to progress at a CAGR of 22.21% during the projected period of 2019-2028.
The trend of health drinks and healthy hydration, paired with the demand for flavored kombucha drinks, is motivating the growth of the kombucha market globally. Additionally, the increased consumption of functional beverages owing to health concerns and rising R&D innovations to expand the product portfolio, are generating multiple growth opportunities for the market’s future.

However, the availability of various alternatives for the consumers and regulatory issues relating to kombucha marketing are hampering the kombucha market’s development.

REGIONAL OUTLOOK

The global kombucha market covers the North America, Asia-Pacific, Europe, Latin America, and the Middle East and Africa regions.
The Asia-Pacific is expected to become the fastest-growing market for kombucha during the projected period of 2019-2028. In the region, the demand for beverages that assist consumers in getting familiar with essential nutrition is growing. Moreover, kombucha is readily available on retail shelves, which further drives the growth of the kombucha market in the region.

In China, the trend of fusion tea has attracted several foreign companies to bring western detox tea philosophy for the consumers. Additionally, the surging demand for natural and organic kombucha is also augmenting the studied market’s expansion in the country.

COMPETITIVE OUTLOOK

The key companies involved in the market include The Hain Celestial Group Inc, Humm Kombucha LLC, Makana Beverages Inc, GTs Living Foods, Health-Ade Kombucha, Brew Dr Kombucha, PepsiCo Inc, Wonder Drink Kombucha, Kosmic Kombucha, Live Soda LLC, New Age Beverages Corporation, Suja Life LLC, NessAlla Kombucha, and Revive kombucha.
PepsiCo Inc is a global producer and marketer of beverages, food, and snacks. Its product portfolio includes potato chips, packaged water, energy drinks, still drinks, and others. Through its network of direct-store-delivery, customer warehouse, and vending distribution units, the company sells and distributes products to drug stores, e-commerce retailers, grocery stores, wholesale and distributors, and authorized independent bottlers. It acquired KeVita, a leading creator of fermented probiotic and kombucha beverages, expanding its kombucha business. The company serves a broad consumer base worldwide, and is headquartered in the United States.

1. Global Kombucha Market - Summary

2. Industry Outlook

2.1. Market Definition
2.2. Timeline of Kombucha
2.3. Key Insights
2.3.1. Exemption from Alcohol Tax and Regulatory Code
2.3.2. Packaging Innovations
2.3.3. High Demand for Fortified Food and Beverage Products
2.4. Impact of COVID-19 on Kombucha Market
2.5. Porter's Five Forces Analysis
2.5.1. Threat of New Entrants
2.5.2. Threat of Substitute
2.5.3. Bargaining Power of Buyers
2.5.4. Bargaining Power of Suppliers
2.5.5. Threat of Competitive Rivalry
2.6. Key Impact Analysis
2.6.1. Price
2.6.2. Kombucha Flavors
2.6.3. Labelling
2.7. Market Attractiveness Index
2.8. Industry Components
2.8.1. Research & Development
2.8.2. Manufacturers
2.8.3. Distributors
2.8.4. Retailers & End-Users
2.9. Market Drivers
2.9.1. Trend of Health Drinks and Healthy Hydration
2.9.2. Demand for Flavored Kombucha Drinks
2.10. Market Restraints
2.10.1. Availability of Various Alternatives for Consumers
2.11. Market Opportunities
2.11.1. Health Concerns Result in Increased Consumption of Functional Beverages
2.11.2. Increasing R&D and Innovations to Expand Product Portfolio
2.12. Market Challenges
2.12.1. Regulatory Issues Associated with Marketing of Kombucha

3. Global Kombucha Market Outlook - by Kombucha Type

3.1. Original/Regular Kombucha
3.2. Flavored Kombucha
3.2.1. CitrUS
3.2.2. Apple, Coconut, and Mango
3.2.3. Herbs and Spices
3.2.4. Flower
3.2.5. Berries
3.2.6. Other Flavors

4. Global Kombucha Market Outlook - by Distributors

4.1. Supermarkets & Hypermarkets
4.2. Health Stores
4.3. E-Commerce
4.4. Other Distributors

5. Global Kombucha Market - Regional Outlook

5.1. North America
5.1.1. Market by Kombucha Type
5.1.2. Market by Flavored Kombucha
5.1.3. Market by Distributors
5.1.4. Country Analysis
5.1.4.1. United States
5.1.4.2. Canada
5.2. Europe
5.2.1. Market by Kombucha Type
5.2.2. Market by Flavored Kombucha
5.2.3. Market by Distributors
5.2.4. Country Analysis
5.2.4.1. United Kingdom
5.2.4.2. Germany
5.2.4.3. France
5.2.4.4. Spain
5.2.4.5. Italy
5.2.4.6. Russia
5.2.4.7. Rest of Europe
5.3. Asia-Pacific
5.3.1. Market by Kombucha Type
5.3.2. Market by Flavored Kombucha
5.3.3. Market by Distributors
5.3.4. Country Analysis
5.3.4.1. China
5.3.4.2. Japan
5.3.4.3. India
5.3.4.4. South Korea
5.3.4.5. Asean Countries
5.3.4.6. Australia & New Zealand
5.3.4.7. Rest of Asia-Pacific
5.4. Latin America
5.4.1. Market by Kombucha Type
5.4.2. Market by Flavored Kombucha
5.4.3. Market by Distributors
5.4.4. Country Analysis
5.4.4.1. Brazil
5.4.4.2. Mexico
5.4.4.3. Rest of Latin America
5.5. Middle East and Africa
5.5.1. Market by Kombucha Type
5.5.2. Market by Flavored Kombucha
5.5.3. Market by Distributors
5.5.4. Country Analysis
5.5.4.1. United Arab Emirates
5.5.4.2. Saudi Arabia
5.5.4.3. Turkey
5.5.4.4. South Africa
5.5.4.5. Rest of Middle East & Africa

6. Competitive Landscape

6.1. GTS Living Foods
6.2. Pepsico Inc (Kevita Kombucha)
6.3. Health-Ade Kombucha
6.4. Revive Kombucha
6.5. The Hain Celestial Group Inc
6.6. Brew Dr Kombucha
6.7. Humm Kombucha LLC
6.8. Wonder Drink Kombucha
6.9. Makana Beverages Inc (Thebu Kombucha)
6.10. Nessalla Kombucha
6.11. Live Soda LLC
6.12. Go Kombucha
6.13. Kosmic Kombucha
6.14. New Age Beverages Corporation (Bucha Kombucha)
6.15. Suja Life LLC

7. Research Methodology & Scope

7.1. Research Scope & Deliverables
7.2. Sources of Data
7.3. Research Methodology

Table List

Table 1: Global Kombucha Market, by Geography, 2019-2028 (In $ Million)
Table 2: Global Kombucha Market, by Kombucha Type, 2019-2028 (In $ Million)
Table 3: Global Kombucha Market, by Flavored Kombucha, 2019-2028 (In $ Million)
Table 4: Global Kombucha Market, by Distributors, 2019-2028 (In $ Million)
Table 5: Global Kombucha Market, by Geography, 2019-2028 (In $ Million)
Table 6: North America Kombucha Market, by Country, 2019-2028 (In $ Million)
Table 7: North America Kombucha Market, by Kombucha Type, 2019-2028 (In $ Million)
Table 8: North America Kombucha Market, by Flavored Kombucha, 2019-2028 (In $ Million)
Table 9: North America Kombucha Market, by Distributors, 2019-2028 (In $ Million)
Table 10: Europe Kombucha Market, by Country, 2019-2028 (In $ Million)
Table 11: Europe Kombucha Market, by Kombucha Type, 2019-2028 (In $ Million)
Table 12: Europe Kombucha Market, by Flavored Kombucha, 2019-2028 (In $ Million)
Table 13: Europe Kombucha Market, by Distributors, 2019-2028 (In $ Million)
Table 14: Asia-Pacific Kombucha Market, by Country, 2019-2028 (In $ Million)
Table 15: Asia-Pacific Kombucha Market, by Kombucha Type, 2019-2028 (In $ Million)
Table 16: Asia-Pacific Kombucha Market, by Flavored Kombucha, 2019-2028 (In $ Million)
Table 17: Asia-Pacific Kombucha Market, by Distributors, 2019-2028 (In $ Million)
Table 18: Latin America Kombucha Market, by Country, 2019-2028 (In $ Million)
Table 19: Latin America Kombucha Market, by Kombucha Type, 2019-2028 (In $ Million)
Table 20: Latin America Kombucha Market, by Flavored Kombucha, 2019-2028 (In $ Million)
Table 21: Latin America Kombucha Market, by Distributors, 2019-2028 (In $ Million)
Table 22: Middle East and Africa Kombucha Market, by Country, 2019-2028 (In $ Million)
Table 23: Middle East and Africa Kombucha Market, by Kombucha Type, 2019-2028 (In $ Million)
Table 24: Middle East and Africa Kombucha Market, by Flavored Kombucha, 2019-2028 (In $ Million)
Table 25: Middle East and Africa Kombucha Market, by Distributors, 2019-2028 (In $ Million)

Figure List

Figure 1: Timeline of Kombucha
Figure 2: Key Buying Impact Analysis
Figure 3: Market Attractiveness Index
Figure 4: Industry Components
Figure 5: Global Kombucha Market, by Original/Regular Kombucha, 2019-2028 (In $ Million)
Figure 6: Global Kombucha Market, by Flavored Kombucha, 2019-2028 (In $ Million)
Figure 7: Global Kombucha Market, by Citrus, 2019-2028 (In $ Million)
Figure 8: Global Kombucha Market, by Apple, Coconut, and Mango, 2019-2028 (In $ Million)
Figure 9: Global Kombucha Market, by Herbs and Spices, 2019-2028 (In $ Million)
Figure 10: Global Kombucha Market, by Flower, 2019-2028 (In $ Million)
Figure 11: Global Kombucha Market, by Berries, 2019-2028 (In $ Million)
Figure 12: Global Kombucha Market, by Other Flavors, 2019-2028 (In $ Million)
Figure 13: Global Kombucha Market, by Supermarkets & Hypermarkets, 2019-2028 (In $ Million)
Figure 14: Global Kombucha Market, by Health Stores, 2019-2028 (In $ Million)
Figure 15: Global Kombucha Market, by E-Commerce, 2019-2028 (In $ Million)
Figure 16: Global Kombucha Market, by Other Distributors, 2019-2028 (In $ Million)
Figure 17: Global Kombucha Market, Regional Outlook, 2019 and 2028 (In %)
Figure 18: United States Kombucha Market 2019-2028 (In $ Million)
Figure 19: Canada Kombucha Market 2019-2028 (In $ Million)
Figure 20: United Kingdom Kombucha Market 2019-2028 (In $ Million)
Figure 21: Germany Kombucha Market 2019-2028 (In $ Million)
Figure 22: France Kombucha Market 2019-2028 (In $ Million)
Figure 23: Spain Kombucha Market 2019-2028 (In $ Million)
Figure 24: Italy Kombucha Market 2019-2028 (In $ Million)
Figure 25: Russia Kombucha Market 2019-2028 (In $ Million)
Figure 26: Rest of Europe Kombucha Market 2019-2028 (In $ Million)
Figure 27: China Kombucha Market 2019-2028 (In $ Million)
Figure 28: Japan Kombucha Market 2019-2028 (In $ Million)
Figure 29: India Kombucha Market 2019-2028 (In $ Million)
Figure 30: South Korea Kombucha Market 2019-2028 (In $ Million)
Figure 31: Asean Countries Kombucha Market 2019-2028 (In $ Million)
Figure 32: Australia & New Zealand Kombucha Market 2019-2028 (In $ Million)
Figure 33: Rest of Asia-Pacific Kombucha Market 2019-2028 (In $ Million)
Figure 34: Brazil Kombucha Market 2019-2028 (In $ Million)
Figure 35: Mexico Kombucha Market 2019-2028 (In $ Million)
Figure 36: Rest of Latin America Kombucha Market 2019-2028 (In $ Million)
Figure 37: United Arab Emirates Kombucha Market 2019-2028 (In $ Million)
Figure 38: Saudi Arabia Kombucha Market 2019-2028 (In $ Million)
Figure 39: Turkey Kombucha Market 2019-2028 (In $ Million)
Figure 40: South Africa Kombucha Market 2019-2028 (In $ Million)
Figure 41: Rest of Middle East & Africa Kombucha Market 2019-2028 (In $ Million)