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Durian is a tropical fruit that is native to Southeast Asian countries including Malaysia, Thailand, Indonesia, and Singapore, where it is often referred to as "the king of fruits" due to its high nutrient content. Durian fruit comprises pungent custard-like flesh and large edible seeds wrapped in a thick, spiky outer shell. The flesh of the fruit can be eaten raw or cooked and finds usage in flavoring various traditional savory and sweet Southeast Asian dishes. However, the odor of durian is deemed so offensive that it is banned on the Singapore Rapid Mass Transit.
Despite its strong aroma, durian has gained popularity due to its acclaimed health and beauty benefits, and distinct taste. Referred to as the "king of fruits," it has long been part of traditional medicine in Southeast Asia. The fruit is gaining global acclaim for its claimed health attributes, taste, and potential use in personal care and beauty formulations across the world.
- Consumers managing their health through their diets is driving demand for durian-based products.
- Durian is claimed to have a number of appealing health benefits.
- Rich in nutrients with potential skin benefits, durian makes an attractive ingredient for personal care formulations.
- Durian-based products are expected to find favor among consumers willing to try new experiences.
- Beverage manufacturers can leverage strong consumer preferences towards natural ingredients and develop durian-based drinks.
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A selection of companies mentioned in this report includes:
- Pizza Hut