Focus on Infant Care and Nutrition to Drive Europe Baby Infant Formula Market
According to the latest market study on “Europe Baby Infant Formula Market Forecast to 2027 - COVID-19 Impact and Analysis - by Product Type (Starting Milk Formula, Follow-on Milk Formula, Toddlers Milk Formula, and Special Milk Formula), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Online, and Others), and Product Category (Organic and Non-organic)” the market was valued at US$7,766.00 million in 2019, and it is expected to grow at a CAGR of 3.9% from 2020 to 2027, to reach US$10,299.47 million by 2027. The report highlights key factors driving the market and the prominent players along with their developments in the market.
Baby infant formula is the food designed and marketed for feeding babies and infants, typically 0-36 months of age. It comes in varieties such as standard infant milk or starting milk formula, follow-on milk, growing-up milk or toddlers’ milk, and specialty baby milk. It contains vitamins, minerals, and iron that are necessary for the overall development of the baby. Physicians or child nutritionists recommend these infant formulae as an alternative to breast milk. These processed baby food products act as a healthy and nutritious alternative and are very convenient to use. Thus, the working parents, especially mothers, who are resuming their jobs shortly after delivery prefer these baby infant milk formula for their babies. Apart from this, change in lifestyle, rise in middle-class population, and increase in disposable income and purchasing power of people in economies, such as Germany, the UK, and France, are expected to propel the growth of the baby infant formula market during the forecast period.
Malnutrition during the first two years of age can lead to severe health ailments in the future, which can affect physical and mental health. Therefore, providing adequate nutrition to babies is the top priority for parents. Parents are becoming more critical about their purchasing decisions, with increasing inquisitiveness about the use of various ingredients in these products. Baby foods are fortified with adequate amounts of proteins and iron so that it helps in the proper development and growth of the baby. Parents are willing to spend high on premium food categories to provide the best food for their children. Growing awareness about factors influencing infants’ health and the importance of micronutrients in promoting growth is triggering market players in introducing better products. For example, Abbott Nutrition provides Similac Infant Formula, which provides immune support and has a unique blend of DHA, Lutein, and Vitamin E for brain and eye development.
Based on product type, the Europe baby infant formula market is segmented into starting milk formula, follow-on milk formula, toddler milk formula, and special milk formula. In 2019, the follow-on milk formula accounted for the largest market share. Follow-on milk formula refers to milk formula products intended for weaned infants, typically 6-12 months of age. It consists of protein, iron, calcium, vitamins, minerals and other micronutrients, such as linoleic acid and prebiotic, that are essential for the overall development of infants. Increasing number of working mothers’ acts as a significant driver for follow-on milk formula. As most of the working mothers resume their jobs shortly after their delivery, follow-on milk formula acts as a substitution to breast milk in such cases. It offers an attractive alternative to working mothers, fulfilling their need for healthy and nutritious food for their babies. Factors such as increasing number of working mothers and growing focus on infant care & nutrition are expected to drive the growth of this segment during the forecast period.
The COVID-19 pandemic started in Wuhan, China, during December 2019 and has spread across the world at a rapid pace. The US, India, Brazil, Russia, South Africa, Mexico, Spain, and the UK are among the most affected countries in terms of the number of cases registered. COVID-19 has affected economies due to lockdowns, travel bans, and business shutdowns. The food & beverages industry is one of the major industries suffering due to the COVID-19 outbreak. These factors have severely affected the Europe baby infant formula market.
Royal Friesland Campina N.V, Abbott, Dana Dairy Group Ltd, Danone SA, HiPP GmbH & Co. Reckitt Benckiser (Mead Johnson & Company LLC), Nestle S.A., Ausnutria B.V., and Cremilk GmbH are among the key players operating in the Europe baby infant formula market.
Europe Baby Infant Formula Market
The report segments the Europe baby infant formula market as follows:
By Distribution Channel
By Country
Reasons to Buy
According to the latest market study on “Europe Baby Infant Formula Market Forecast to 2027 - COVID-19 Impact and Analysis - by Product Type (Starting Milk Formula, Follow-on Milk Formula, Toddlers Milk Formula, and Special Milk Formula), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Online, and Others), and Product Category (Organic and Non-organic)” the market was valued at US$7,766.00 million in 2019, and it is expected to grow at a CAGR of 3.9% from 2020 to 2027, to reach US$10,299.47 million by 2027. The report highlights key factors driving the market and the prominent players along with their developments in the market.
Baby infant formula is the food designed and marketed for feeding babies and infants, typically 0-36 months of age. It comes in varieties such as standard infant milk or starting milk formula, follow-on milk, growing-up milk or toddlers’ milk, and specialty baby milk. It contains vitamins, minerals, and iron that are necessary for the overall development of the baby. Physicians or child nutritionists recommend these infant formulae as an alternative to breast milk. These processed baby food products act as a healthy and nutritious alternative and are very convenient to use. Thus, the working parents, especially mothers, who are resuming their jobs shortly after delivery prefer these baby infant milk formula for their babies. Apart from this, change in lifestyle, rise in middle-class population, and increase in disposable income and purchasing power of people in economies, such as Germany, the UK, and France, are expected to propel the growth of the baby infant formula market during the forecast period.
Malnutrition during the first two years of age can lead to severe health ailments in the future, which can affect physical and mental health. Therefore, providing adequate nutrition to babies is the top priority for parents. Parents are becoming more critical about their purchasing decisions, with increasing inquisitiveness about the use of various ingredients in these products. Baby foods are fortified with adequate amounts of proteins and iron so that it helps in the proper development and growth of the baby. Parents are willing to spend high on premium food categories to provide the best food for their children. Growing awareness about factors influencing infants’ health and the importance of micronutrients in promoting growth is triggering market players in introducing better products. For example, Abbott Nutrition provides Similac Infant Formula, which provides immune support and has a unique blend of DHA, Lutein, and Vitamin E for brain and eye development.
Based on product type, the Europe baby infant formula market is segmented into starting milk formula, follow-on milk formula, toddler milk formula, and special milk formula. In 2019, the follow-on milk formula accounted for the largest market share. Follow-on milk formula refers to milk formula products intended for weaned infants, typically 6-12 months of age. It consists of protein, iron, calcium, vitamins, minerals and other micronutrients, such as linoleic acid and prebiotic, that are essential for the overall development of infants. Increasing number of working mothers’ acts as a significant driver for follow-on milk formula. As most of the working mothers resume their jobs shortly after their delivery, follow-on milk formula acts as a substitution to breast milk in such cases. It offers an attractive alternative to working mothers, fulfilling their need for healthy and nutritious food for their babies. Factors such as increasing number of working mothers and growing focus on infant care & nutrition are expected to drive the growth of this segment during the forecast period.
The COVID-19 pandemic started in Wuhan, China, during December 2019 and has spread across the world at a rapid pace. The US, India, Brazil, Russia, South Africa, Mexico, Spain, and the UK are among the most affected countries in terms of the number of cases registered. COVID-19 has affected economies due to lockdowns, travel bans, and business shutdowns. The food & beverages industry is one of the major industries suffering due to the COVID-19 outbreak. These factors have severely affected the Europe baby infant formula market.
Royal Friesland Campina N.V, Abbott, Dana Dairy Group Ltd, Danone SA, HiPP GmbH & Co. Reckitt Benckiser (Mead Johnson & Company LLC), Nestle S.A., Ausnutria B.V., and Cremilk GmbH are among the key players operating in the Europe baby infant formula market.
Europe Baby Infant Formula Market
The report segments the Europe baby infant formula market as follows:
- By Product Type
- Starting Milk Formula
- Follow-on Milk Formula
- Toddlers Milk Formula
- Special Milk Formula
By Distribution Channel
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
- Product Category
- Organic
- Non-organic
By Country
- Germany
- France
- Italy
- Spain
- UK
- Netherlands
- Poland
- Austria
- Switzerland
- Sweden
- Denmark
- Czech Republic
- Luxembourg
- Russia
- Ireland
- Hungary
- Portugal
- Rest of Europe
Reasons to Buy
- Highlights key business priorities to assist companies realign their business strategies.
- Features key findings and crucial progressive industry trends in Europe baby infant formula market, thereby allowing players to develop effective long-term strategies.
- Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
- Scrutinizes in-depth market trends as well as key market drivers and restraints.
- Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
Table of Contents
1. Introduction
3. Research Methodology
4. Baby Infant Formula- Market Landscape
5. Baby Infant Formula Market - Key Market Dynamics
6. Baby Infant Formula Market - Analysis
7. Europe Baby Infant Formula Market Analysis - By Product Type
8. Baby Infant Formula Market Analysis - By Product Category
9. Europe Baby Infant Formula Market Analysis - By Distribution Channel
10. Baby Infant Formula Market - Country Analysis
11. Impact of COVID-19 Pandemic on Europe Baby Infant Milk Market
12. Industry Landscape
13. Key Company Profiles
14. Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- FrieslandCampina
- Danone SA
- Nestle SA
- Reckitt Benckiser Group plc
- DANA DAIRY GROUP
- HiPP
- Holle baby food AG
- AUSNUTRIA B.V.
- Field Roast
- CREMILK GmbH