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Verizon Sports Sponsorship Strategy and the Impact of COVID-19

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Summary

Detailed profile of Verizon's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope
  • Detailed examination of Verizon's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy
  • Detailed profile of Verizon's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Table of Contents

1. Key Information & Background
1.1 Key information & background
2.2 Verizon Coverage map
2. Sponsorship Strategy
2.1 Verizon targets some of the US’ top sports properties
2.2 Verizon looks to showcase product through enhancing fan experience
2.3 Franchise sponsorships offer greater dynamic interaction with consumers
2.4 Verizon looks to some of US’ biggest and most renowned sports venues to showcase 5G product
2.5 Verizon 5G venues
2.6 Verizon building esports presence
2.6 Verizon takes up ‘multi-year’ contracts with properties
3. Biggest Deals & Activations
3.1 National Football League (NFL)
3.2 Nascar
3.3 Renault
4. Strategy Breakdown
4.1 Sponsorship spend by sport
4.2 Top 10 active deals by annual value
5. COVID-19 impact
5.1 Verizon expected to continue 5G sponsorship push despite pandemic
5.2 Behind closed-doors could acts as double-edged sword for Verizon 5G activations
6. Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Verizon

Related Topics

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