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Impact of COVID-19 on Sports Sponsorship by Airline Industry

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    Report

  • 14 Pages
  • March 2020
  • Region: Global
  • GlobalData
  • ID: 5205645
Summary

Report on the impact COVID-19 has had on the Airlines sponsorship sector.

Scope

  • In this report, the publisher analyses the activity of of brands in the Airlines sector, tracking the latest deals and trends, and forecast where this may lead to in future.

Reasons to Buy

  • Report on the impact COVID-19 has had on the Airlines sponsorship sector.

Table of Contents

Analyst Overview
  • COVID-19 airline impact
  • Airline sponsorship today

COVID-19 Sponsorship Impact Analysis
  • Biggest spenders insulated?
  • US market hit hard
  • Decreasing rate of renewals & Deals struck by airlines may never be payed
  • Airlines significant commitment to long-term sponsorship
  • A hesitance to strike new deals & Still a future to be had
  • Brand Focus -Toyota
  • Olympic postponement both inconvenient and costly for Toyota

Appendix