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Impact of COVID-19 on Sports Sponsorship by Energy Sector

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  • 28 Pages
  • June 2020
  • Region: Global
  • GlobalData
  • ID: 5205715
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Report on the impact COVID-19 has had on the Energy sponsorship sector.


  • In this report, the publisher analyses the activity of brands in the Energy sector, tracking the latest deals and trends, and forecast where this may lead to in future.

Reasons to Buy

  • Report on the impact COVID-19 has had on the Energy sponsorship sector.

Table of Contents

Sector Overview
  • Energy - COVID-19 impact

Sponsorship Overview
  • Energy sector sponsorship today
  • Energy -Top sponsorship agreements
  • Why do energy brands sponsor?
  • Despite revenues, sponsorship spend from top companies within the energy sector remains limited

COVID-19 Impact Analysis
  • Sponsorship put on the backburner
  • COVID-19 will make upcoming renewals less certain, but long-term partnerships will help rights holders
  • Shell Ferrari deal going no where, Gazprom Champions League renewal up for debate
  • Energy brands expected to stay true to long-term contracts
  • Energy brands’ significant commitment to long-term sponsorships
  • Scene set for Saudi Aramco to make sponsorship charge

COVID-19 Thematic Analysis
  • COVID-19 thematic brand analysis