China is one of the largest e-grocery markets in the world and is poised for explosive growth in the future too. With a population of 1.4 Billion, the potential value growth in the Chinese online grocery market is phenomenal. COVID-19 pandemic has boosted the online groceries market in China, with demand for home fulfilment soaring to record high. China’s two largest e-commerce companies Alibaba’s Tmall and JD.com, have a strong position in online grocery. Walmart via JD.com and Sun Art Retail are other key online grocery retailers in China. According to the report analysis, the China Online Grocery Market will be US$ 219 Billion by the end of the year 2026.
Factors Driving the Online Grocery Market in China
The rapid urbanization, rising income, food safety, and healthy diet leads to the growth of the packaged food market in China. Usage of Internet and smartphone is also growing across China, which is driving the online grocery segment. China's demographics are changing too - there is growth in the number of the younger population.
The carbohydrates rich food such as rice, pasta, and noodles; confectionery, savoury snacks, baked goods, sweet biscuits are more consumed by younger generations as-well-as middle-income group peoples for changing the taste of tongue which drives the market growth. As the Chinese people are more alert towards their health; thus, they consume more protein-rich foods such as processed fruit and vegetables; processed meat and seafood etc.
Changing Trends of China Online Grocery Industry
The smartphones are the top leading purchasing channel compared to a personal computer for ordering groceries in the Chinese economy. The Chinese brick-and-mortar retailers are shifting towards online channel after the outbreak of Covid-19 through online players, delivery partners, technology companies and payment solution providers. During the coronavirus period, the sales of grocery items through online mode have drastically surged as these are count as essential foods for surviving.
The report titled “China Online Grocery Market, by Segments (Packaged Food, Rice, Pasta and Noodles, Baby Food, Dairy, Confectionery, Savoury Snacks, Baked Goods, Edible Oils, Sweet Biscuits, Snack Bars and Fruit Snacks, Processed Meat and Seafood, Breakfast Cereals, Processed Fruit and Vegetables, Spreads, Ready Meals, Ice Cream and Frozen Desserts, and Soup), by Channel (Mobile, and Personal Computer), Company Analysis (Alibaba Group, JD, Tencent Holdings Ltd., Pinduoduo, Suning) & Forecast” provides an all-encompassing analysis on the China Online Grocery Market.
Segments - This report Covers the 16 Markets by Segment
1. Packaged Food
2. Rice, Pasta and Noodles
3. Baby Food
4. Dairy
5. Confectionery
6. Savoury Snacks
7. Baked Goods
8. Edible Oils
9. Sweet Biscuits, Snack Bars and Fruit Snacks
10. Processed Meat and Seafood
11. Breakfast Cereals
12. Processed Fruit and Vegetables
13. Spreads
14. Ready Meals
15. Ice Cream and Frozen Desserts
16. Soup
Channel - Both the Channels are covered in the report
- Mobile
- Personal Computer
All the Five Companies have been studied from three points
- Overview
- Recent Developments
- Sales
Company Analysis
1. Alibaba Group
2. JD
3. Tencent Holdings Ltd.
4. Pinduoduo
5. Suning
Table of Contents
1. Introduction
2. Research & Methodology
3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Challenges
5. China Online Grocery Market
6. Market Share - China Online Grocery
6.1 By Categories
6.2 By Channel
7. Market Categories - China Online Grocery
7.1 Packaged Food
7.2 Rice, Pasta and Noodles
7.3 Baby Food
7.4 Dairy
7.5 Confectionery
7.6 Savoury Snacks
7.7 Baked Goods
7.8 Edible Oils
7.9 Sweet Biscuits, Snack Bars and Fruit Snacks
7.10 Processed Meat and Seafood
7.11 Breakfast Cereals
7.12 Processed Fruit and Vegetables
7.13 Spreads
7.14 Ready Meals
7.15 Ice Cream and Frozen Desserts
7.16 Soup
8. Market by Channel - China Online Grocery
8.1 Mobile
8.2 Personal Computer (PC)
9. Company Analysis
9.1 Alibaba
9.1.1 Overview
9.1.2 Recent Developments
9.1.3 Sales
9.2 JD
9.2.1 Overview
9.2.2 Recent Developments
9.2.3 Sales
9.3 Tencent Holdings Ltd.
9.3.1 Overview
9.3.2 Recent Developments
9.3.3 Sales
9.4 Pinduoduo
9.4.1 Overview
9.4.2 Recent Developments
9.4.3 Sales
9.5 Suning
9.5.1 Overview
9.5.2 Recent Developments
9.5.3 Sales
List of Tables:
Table-01: China - Online Grocery Market Share (%) by Segment, 2015 - 2019
Table-02: China - Forecast for Online Grocery Market Share (%) by Segment, 2020 - 2026
List of Figures:
Figure-01: Penetration Rate of Internet Users in China from December 2015 to March 2020
Figure-02: China - Online Grocery Market (Million US$), 2015 - 2019
Figure-03: China - Forecast for Online Grocery Market (Million US$), 2020 - 2026
Figure-04: China - Online Grocery Market Share (%) by Channel, 2015 - 2019
Figure-05: China - Forecast for Online Grocery Market Share (%) by Channel, 2020 - 2026
Figure-06: China - Online Grocery Packaged Food Market (Million US$), 2015 - 2019
Figure-07: China - Forecast for Online Grocery Packaged Food Market (Million US$), 2020 - 2026
Figure-08: China - Online Grocery Rice, Noodles and Pasta Market (Million US$), 2015 - 2019
Figure-09: China - Forecast for Online Grocery Rice, Noodles and Pasta Market (Million US$), 2020 - 2026
Figure-10: China - Online Grocery Baby Food Market (Million US$), 2015 - 2019
Figure-11: China - Forecast for Online Grocery Baby Food Market (Million US$), 2020 - 2026
Figure-12: China - Online Grocery Dairy Product Market (Million US$), 2015 - 2019
Figure-13: China - Forecast for Online Grocery Dairy Products Market (Million US$), 2020 - 2026
Figure-14: China - Online Grocery Confectionery Market (Million US$), 2015 - 2019
Figure-15: China - Forecast for Online Grocery Confectionery Market (Million US$), 2020 - 2026
Figure-16: China - Online Grocery Savoury Snacks Market (Million US$), 2015 - 2019
Figure-17: China - Forecast for Online Grocery Savoury Snacks Market (Million US$), 2020 - 2026
Figure-18: China - Online Grocery Baked Goods Market (Million US$), 2015 - 2019
Figure-19: China - Forecast for Online Grocery Baked Goods Market (Million US$), 2020 - 2026
Figure-20: China - Online Grocery by Edible Oil Market (Million US$), 2015 - 2019
Figure-21: China - Forecast for Online Grocery Edible Oil Market (Million US$), 2020 - 2026
Figure-22: China - Online Grocery Sweet Biscuits, Snack Bars, and Fruit Snacks Market (Million US$), 2015 - 2019
Figure-23: China - Forecast for Online Grocery Sweet Biscuits, Snack Bars, and Fruit Snacks Market (Million US$), 2020 - 2026
Figure-24: China - Online Grocery Processed Meat and Seafood Market (Million US$), 2015 - 2019
Figure-25: China - Forecast for Online Grocery Processed Meat and Seafood Market (Million US$), 2020 - 2026
Figure-26: China - Online Grocery Breakfast Cereals Market (Million US$), 2015 - 2019
Figure-27: China - Forecast for Online Grocery Breakfast Cereals Market (Million US$), 2020 - 2026
Figure-28: China - Online Grocery Processed Fruits and Vegetables Market (Million US$), 2015 - 2019
Figure-29: China - Forecast for Online Grocery Processed Fruits and Vegetables Market (Million US$), 2020 - 2026
Figure-30: China - Online Grocery Processed Spreads Market (Million US$), 2015 - 2019
Figure-31: China - Forecast for Online Grocery Spreads Market (Million US$), 2020 - 2026
Figure-32: China - Online Grocery Ready Meal Market (Million US$), 2015 - 2019
Figure-33: China - Forecast for Online Grocery Ready Meals Market (Million US$), 2020 - 2026
Figure-34: China - Online Grocery Ice Cream and Frozen Desserts Market (Million US$), 2015 - 2019
Figure-35: China - Forecast for Online Grocery Ice Cream and Frozen Desserts Market (Million US$), 2020 - 2026
Figure-36: China - Online Grocery Soup Market (Million US$), 2015 - 2019
Figure-37: China - Forecast for Online Grocery Soup Market (Million US$), 2020 - 2026
Figure-38: China - Smartphone Penetration Rate 2015 - 2023
Figure-39: China - Online Grocery Mobile Channel Market (Million US$), 2015 - 2019
Figure-40: China - Forecast for Online Grocery Mobile Channel Market (Million US$), 2020 - 2026
Figure-41: China - Online Grocery Personal Computer Channel Market (Million US$), 2015 - 2019
Figure-42: China - Forecast for Online Grocery Personal Computer Channel Market (Million US$), 2020 - 2026
Figure-43: Alibaba Group - Revenue (Billion US$), 2015 - 2019
Figure-44: Alibaba Group - Forecasted Revenue (Billion US$), 2020 - 2026
Figure-45: JD.com - Revenue (Billion US$), 2015 - 2019
Figure-46: JD.com - Forecasted Revenue (Billion US$), 2020 - 2026
Figure-47: Tencent Holdings Ltd. - Revenue (Billion US$), 2015 - 2019
Figure-48: Tencent Holdings Ltd. - Forecasted Revenue (Billion US$), 2020 - 2026
Figure-49: Pinduoduo - Revenue (Billion US$), 2016 - 2019
Figure-50: Pinduoduo - Forecasted Revenue (Billion US$), 2020 - 2026
Figure-51: Suning.com - Revenue (Billion US$), 2015 - 2019
Figure-52: Suningo.com - Forecasted Revenue (Billion US$), 2020 - 2026
Companies Mentioned
- Alibaba Group
- JD
- Pinduoduo
- Suning
- Tencent Holdings Ltd.
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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