Growing demand for at-home pregnancy tests, technological advancements in pregnancy diagnosis, and changing lifestyles are driving the demand for the market.
Market Size in 2019 - USD 808.2 million, Market Growth - CAGR of 8.1% over the forecast period, Market Trends - Increase in unplanned pregnancies and changing lifestyles.
The Global Homecare Pregnancy Test Kits Market is forecast to reach USD 1391.8 million in 2027, according to the latest report. The global homecare pregnancy test kits market is growing at a considerable pace owing to the growing acceptance of the newly invented, advanced testing kits over the conventional ones. In order to improve the testing technique, over the years, research and development activities have been undertaken extensively, and government bodies invest a good portion in such R&D, which is expected to fuel the market growth by a significant margin during the forecast period.
The key factors responsible for driving the growth of the homecare pregnancy test kits market include the technological advancements in testing, a rise in incidences of unplanned and planned pregnancy globally, an increase in R&D spending, and improving effectiveness and clinical outcomes of testing kits. Besides, the upsurge in healthcare expenditure and demand for self-contained and quick test results, coupled with the increasing age of women for the first pregnancy, are propelling the market growth. Rapidly increasing disposable income in developing countries like India and China, as well as the fact that the middle class in these regions is expanding on a large scale, will also add market impetus. Increasing investments by key market players for product development in emerging economies is also anticipated to drive the growth of the overall market. Furthermore, due to constant product innovation, enhanced accuracy, and adoption of an improved marketing strategy, the market is anticipated to grow at a high rate during the forecast period.
However, limiting factors, such as lack of awareness about test kits, inaccuracy of test results, high prices of kits, especially in developing region, and rigorous strict regulation imposed by governments, will act as restraining factors for the market growth in the near future.
The COVID-19 Impact:
The COVID-19 outbreak raised concern for patients dealing with other healthcare conditions, such as pregnancy. However, government authorities had laid down several guidelines to ensure the safety of both the patients and healthcare professionals. The market has experienced a downturn over the past weeks, which may continue over the next few months. The expanding patient pool suffering from COVID-19 has disrupted the stability of the healthcare sector. This pandemic has affected the Asia Pacific region the most, with China at the center of the outbreak. Most initiatives have come to a temporary halt in a number of countries. The production, as well as supply chain, have been put on hold, causing losses to the manufacturers, dealers as well as consumers. Still, with rising health concerns, the demand would be hitting the roof as soon as there is a development in the prevention of COVID-19.
Further key findings from the report suggest
For the purpose of this report, Reports and Data has segmented the Global Homecare Pregnancy Test Kits Market based on type of test, product, sales channel, and region:
Type of Test Outlook (Revenue, USD Billion; 2017-2027)
Product Outlook (Revenue, USD Billion; 2017-2027)
Sales Channel Outlook (Revenue, USD Billion; 2017-2027)
Regional Outlook (Revenue, USD Billion; 2017-2027)
Reasons to Buy the Report
Market Size in 2019 - USD 808.2 million, Market Growth - CAGR of 8.1% over the forecast period, Market Trends - Increase in unplanned pregnancies and changing lifestyles.
The Global Homecare Pregnancy Test Kits Market is forecast to reach USD 1391.8 million in 2027, according to the latest report. The global homecare pregnancy test kits market is growing at a considerable pace owing to the growing acceptance of the newly invented, advanced testing kits over the conventional ones. In order to improve the testing technique, over the years, research and development activities have been undertaken extensively, and government bodies invest a good portion in such R&D, which is expected to fuel the market growth by a significant margin during the forecast period.
The key factors responsible for driving the growth of the homecare pregnancy test kits market include the technological advancements in testing, a rise in incidences of unplanned and planned pregnancy globally, an increase in R&D spending, and improving effectiveness and clinical outcomes of testing kits. Besides, the upsurge in healthcare expenditure and demand for self-contained and quick test results, coupled with the increasing age of women for the first pregnancy, are propelling the market growth. Rapidly increasing disposable income in developing countries like India and China, as well as the fact that the middle class in these regions is expanding on a large scale, will also add market impetus. Increasing investments by key market players for product development in emerging economies is also anticipated to drive the growth of the overall market. Furthermore, due to constant product innovation, enhanced accuracy, and adoption of an improved marketing strategy, the market is anticipated to grow at a high rate during the forecast period.
However, limiting factors, such as lack of awareness about test kits, inaccuracy of test results, high prices of kits, especially in developing region, and rigorous strict regulation imposed by governments, will act as restraining factors for the market growth in the near future.
The COVID-19 Impact:
The COVID-19 outbreak raised concern for patients dealing with other healthcare conditions, such as pregnancy. However, government authorities had laid down several guidelines to ensure the safety of both the patients and healthcare professionals. The market has experienced a downturn over the past weeks, which may continue over the next few months. The expanding patient pool suffering from COVID-19 has disrupted the stability of the healthcare sector. This pandemic has affected the Asia Pacific region the most, with China at the center of the outbreak. Most initiatives have come to a temporary halt in a number of countries. The production, as well as supply chain, have been put on hold, causing losses to the manufacturers, dealers as well as consumers. Still, with rising health concerns, the demand would be hitting the roof as soon as there is a development in the prevention of COVID-19.
Further key findings from the report suggest
- The North America homecare pregnancy test kits market is anticipated to dominate the global market. The chief driving factor for the market can be attributed to the extensive R&D activities that provide a platform for growth through consistent new product approvals.
- The urine test for HCG is anticipated to hold the largest market share. Technological advancements in pregnancy test kits and rapid expansion of the distribution network of product manufacturers for widespread availability of kits are some factors that would provide traction to the market over the forecast period.
- The rising prevalence of teen pregnancy has been a factor in market growth. For instance, the U.S. teen pregnancy rate is considerably higher than in other western nations, and racial, ethnic, and geographic disparities in teen birth rates persist in various parts of the country.
- On the basis of product, the market for digital devices for pregnancy testing is expected to hold a dominant revenue share. The growing age of women for first pregnancies, continuous technological advancement, and convenient product features such as smartphone app connectivity in pregnancy test devices are likely to drive the growth of the digital pregnancy test device market over the forecast period.
- On the basis of distribution channel, online prescription stores are expected to add huge market traction due to the increase in internet penetration and smartphone ownership, along with the ease of ordering medications through an e-commerce platform.
- Key participants include Boditech Med Inc., Danaher Corporation, Confirm Biosciences, Abbott Laboratories, Cardinal Health, Germaine Laboratories, Procter & Gamble Co., Siemens Piramal Enterprises, and Quidel Corporation, among others.
For the purpose of this report, Reports and Data has segmented the Global Homecare Pregnancy Test Kits Market based on type of test, product, sales channel, and region:
Type of Test Outlook (Revenue, USD Billion; 2017-2027)
- Urine Test for HCG
- Home Blood Test Kits for HCG
- Others
Product Outlook (Revenue, USD Billion; 2017-2027)
- Digital Devices
- Strips/Dip Sticks & Cards
- Line Indicators
- Cassette
- Others
Sales Channel Outlook (Revenue, USD Billion; 2017-2027)
- Pharmacies
- Drug Store
- Online
- Supermarkets
- Others
Regional Outlook (Revenue, USD Billion; 2017-2027)
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- France
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Middle East & Africa
Reasons to Buy the Report
- A robust analysis and estimation of the Homecare Pregnancy Test Kits Market with four levels of quality check - in-house database, expert interviews, governmental regulation, and a forecast specifically done through time series analysis
- A holistic competitive landscape of the all the major players in the Homecare Pregnancy Test Kits Market. The report covers their market shares, strategic initiatives, new product launches, R&D expenditure, M&As, Joint ventures, expansionary plans, product wise metric space analysis and key developments
- Go-to-market strategies specifically formulated in line with location analysis which takes into the factors such as government regulations, supplier mapping, supply chain obstacles, and feedback from local vendors
- Most deep dive segmental bifurcation available currently in the market. Our stellar methodology helps us understand the overall gamut of the supply chain and will help you explain the current market dynamics
- Special focus given on vendor landscape, supplier portfolio, customer mapping, production capacity, and yearly capacity utilization
Table of Contents
Chapter 1. Market Synopsis
Chapter 2. Executive Summary
Chapter 4. COVID 19 impact assessment
Chapter 5. Homecare pregnancy test kit Segmentation & Impact Analysis
Chapter 6. Homecare pregnancy test kit Market, By Type of test Insights & Trends
Chapter 7. Homecare pregnancy test kit Market, By Product Insights & Trends
Chapter 8. Homecare pregnancy test kit Market, By Sales Channel insights & Trends
Chapter 9. Homecare pregnancy test kit Market Regional Outlook
Chapter 10. Competitive Landscape
Chapter 11. Company Profiles
Companies Mentioned
- Abbott Laboratories
- Boditech Med Inc.
- Cardinal Health Co.firm Biosciences
- Germaine Laboratories
- Siemens
- Piramal Enterprises
- Danaher Corporation
- Procter & Gamble Co.
- Quidel Corporation
