"Direct-to-consumer digital healthcare solutions offer an opportunity for operators to attain greater relevance with consumers and improve their position in the digital economy."
Long-term trends (increasing healthcare costs as a percentage of GDP in countries across the world) and short-term factors (the COVID-19 pandemic) are driving a shift towards digital healthcare. Many operators are unclear as to if and how they should seek involvement in direct-to-consumer (D2C) digital healthcare services.
This report provides:
- an analysis of the opportunities for telecoms operators in key areas of digital healthcare (telemedicine, data management and consumer healthcare IoT and health insurance)
- information and insights that telecoms operators can draw upon when formulating their own strategies
- an annex detailing key D2C service initiatives launched by telecoms operators, Apple and Google.