Global Ostomy Care Accessories Market (2020-2025) by Product, Procedure, End-User, Application, Geography and the Impact of Covid-19 with Ansoff Analysis

An ostomy is a surgical procedure that makes a temporary or permanent opening in the skin, called a stoma. A stoma is a pathway extending from an internal organ to the outside of a patients’ abdomen. There are many reasons why a patient may need a stoma. Some reasons include bowel cancer, bladder cancer, inflammatory bowel disease (Crohn's Disease or Ulcerative Colitis), Diverticulitis, or an obstruction to the bladder or bowel. Inflammatory Bowel Disease (IBD) is known to affect a significant number of the population, with around 1.3 million people suffering as per the Centre for Disease Control and Prevention (CDC). Ostomy care accessories are used by patients who need to undergo ostomy surgeries.

Ostomy care products are used to work on the openings created during the ostomy procedures. The ostomy bags help in collecting body waste such as stool. Various accessories are required for ostomy care, such as creams, disinfectants, consumables, and skin barriers. Such aids help to maintain the hygiene of ostomy. Hence, with the rise in the ostomy surgeries performed worldwide, the demand for ostomy care products and accessories has increased. Technological advancements in surgeries have also led to a rise in the clinical management of ostomy care through innovative products, thereby increasing the demand for ostomy care accessories.

The Global Ostomy Care Accessories Market is estimated to be USD 3.2 Bn in 2020 and is expected to reach USD 4 Bn by 2025, growing at a CAGR of 4.5%.



Increasing incidences of IBD (inflammatory bowel diseases) are driving the growth of the market. Increasing healthcare expenditure and the rising development of new products in ostomy care are factors that are boosting the global ostomy care market. Also, the rise in the awareness programs by private and non-profit organizations about the usage of ostomy products is fueling the growth of the market. However, factors such as low reimbursement schemes are likely to hamper the market. On the flip side, lack of reimbursement for ostomy care bags and weak economies of developing regions are factors hampering the Global Ostomy Care Market during the forecast period.

Market Dynamics

Drivers

• High Prevalence of Crohn’s Disease
• High Incidences of Bladder/Colorectal Cancer/Inflammatory Bowel Diseases

Restraints

• Unfavorable Reimbursement Scenario in Developing Countries
• Discomfort and other Issues Associated with the Use of Ostomy Bags

Opportunities

• Growing Number of Awareness Programs to Educate Patients Regarding the Use of Ostomy Products
• Leveraging the Growing Internet Usage for Online Sales of Ostomy Products
• Technological Advancements

Challenges

• Limited Availability of Affordable Ostomy Care-Related Products and Accessories

Trends

• The rise in Product Launches and Company Collaborations

Market Segmentation
By Product, the Ostomy Bags Segment accounted as the fast-growing segment due to the rise in the number of people undergoing ostomy surgeries and the rise in technological advancements. In the bag segment, two-piece ostomy bags dominate the market as they pose less skin barrier and are lightweight, water-resistant over the conventional ones.

By Procedure, the Colostomy Segment is estimated as the fast-growing segment during the forecasted period. It is mainly due to the rising number of patients undergoing colostomy and increased awareness about ostomy care.

By End User, Home Care Settings are the fast-growing segment during the forecasted period. The rise in this segment is majorly due to the rise and acceptance of home healthcare services. Patients undergoing colostomy, ileostomy, or urostomy procedures require ostomy care until reversal of the surgery or throughout their life. This has led to a rise in the demand for home care services.

By Application, Drainage bags/Drainable bags segments are estimated to account as the fast-growing segment during the forecasted period. It is mainly due to the increasing preference for closed pouches.

By Geography, Europe is anticipated to lead the market during the forecasted period. The factors attributing to the growth of the market are the rising geriatric population, high cases of Crohn’s Diseases, and other severe gastrointestinal diseases like colorectal disease, etc.

The Global Ostomy Care Accessories Market is further segmented on the basis of Product, Procedure, End-User, Application, and Geography.

Global Ostomy Care Accessories Market, By Product

• Introduction
• Ostomy Care Bags
• One-piece Ostomy Bag
• One-piece Flat Urostomy Bags
• Two-piece Ostomy Bag
• Ostomy Care Accessories
• Adhesives
• Belts & Girdles (including Stoma Guard)
• Pastes & Powders
• Creams
• Cleansers
• Tapes

Global Ostomy Care Accessories Market, By Procedure

• Introduction
• Colostomy
• Ileostomy
• Urostomy

Global Ostomy Care Accessories Market, By End User

• Introduction
• Hospitals & Clinics
• Ambulatory Centres
• Others

Global Ostomy Care Accessories Market, By Application

• Introduction
• Sealing
• Cleansing
• Lubrication
• Drainage

Global Ostomy Care Accessories Market, By Geography

• Introduction
• North America
• South America
• Europe
• Asia Pacific
• The Middle East and Africa

Company Profiles

Some of the companies covered in this report are Alcare, B. Braun Melsungen AG, Coloplast Corp, Convatec, Smith & Nephew, Hollister, Marlen Manufacturing, 3M, Nu-Hope Laboratories, etc.

IGR Competitive Quadrant

The report includes IGR Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

• Lions: Represents companies with a strong foothold in the market, with the highest market share, large investments in technologies, new products.
• Bulls: Companies that are medium in size competing with their USPs, growing companies with proven market share.
• Rabbits: Small companies but growing rapidly, constantly improving their offerings in the market
• Tortoise: Companies which are slow in growth, having a long legacy, and stable or negative in performance

Why buy this report?

• The report offers a comprehensive evaluation of the Global Ostomy Care Accessories Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 force model and the Ansoff Matrix. The impact of COVID-19 on the market is also featured in the report.
• The report also contains the competitive analysis using IGR Positioning Quadrants, the analyst's proprietary competitive positioning tool.

Report Highlights:

• A complete analysis of the market including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market