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2020 Target Report on Contact Lens Marketing Opportunities in the U.S Among Presbyopes with Astigmatism

  • ID: 5214354
  • Report
  • April 2020
  • Region: United States
  • Multi-sponsor Surveys, Inc.

Despite the challenges posed by the combination of presbyopia and astigmatism, trends show growing consumer interest in today’s expanding arsenal of multifocal contact lens options.  The 2020 Target Report on Contact Lens Market Opportunities Among Presbyopes With Astigmatism explores the eye health and vision correction needs and solutions of presbyopes with astigmatism.  Compiled from the annual Study of the U.S. Consumer Contact Lens Market (combined dataset), this report compares presbyope astigmat eye health needs and preferences to those of vision corrected and contact lens wearers to identify unmet needs and potential opportunities for contact lenses.

 	Interested in Trying Multifocal Contact Lenses

Interested in Trying Multifocal Contact Lenses

Key topics include:

  • Size and demographic profile of this niche consumer group, and characteristics that set them apart from vision corrected adults and contact lens wearers overall
  • Eye health and vision correction needs of presbyope astigmats (PA’s)
  • Choice of eyewear among PAs (glasses and/or contacts)
  • Physicians’ influence on contact lens wear
  • Details of contact lens wear among PA’s and multi-focal contact lens wear, specifically
  • Extent to which presbyopia and astigmatism are considered barriers to contact lens wear
  • Interest in trying contact lenses/multi-focal contact lenses
  • Incidence of former contact lens wear among PA’s, details surrounding contact lenses worn and reasons for discontinuing use

Electronic Deliverables

  • SUMMARY REPORT (in PowerPoint) includes KEY FINDINGS section, followed by in-depth summary, including graphs and charts depicting survey findings.
Note: Product cover images may vary from those shown
  • This report presents data specific to presbyopic astigmats sourced from the 2017, 2018 & 2019 Studies of the U.S. Consumer Contact Lens Market.  For most measures, data from the past 3 years have been combined, providing a more robust sample of smaller segments, such as multi-focal contact lens wearers.
  • The U.S. Consumer Contact Lens Study consists of three separate phases - General Population survey; Contact Lens Wearer survey and Prospective Contact Lens Wearer survey, all fielded online among representative national samples of teens and adults, age 13 and older:  This report focuses on findings from the General Population and Contact Lens Wearer samples.