Astigmatic eyeglass only wearers are more likely to anticipate potential issues with wearing contact lenses than those without astigmatism, however, interest in contacts is about the same. The 2020 Target Report on the Market for Toric Contact Lenses explores the current and potential market based on the impact astigmatism has on consumer use of and interest in contact lenses and provides trends and market analysis into future market direction and opportunities for toric contact lenses.
Believe Have Vision Problems that could Prevent Contact Lens Wear
Key topics include:
- Size of the current and potential market for toric contact lenses/contact lenses that correct for astigmatism
- Demographic and vision-correction profiles of consumers diagnosed with astigmatism
- Trends in prevalence of astigmatism
- Choice of vision correction among astigmats (contacts and/or eyeglasses)
- Trends in types of contact lenses worn by astigmats - - toric lenses and other types
- Extent to which astigmatism is considered a barrier to contact lens wear
- Reasons for discontinuing contact lens wear among former wearers with astigmatism
- Details of toric contact lens wear, including wearing habits and purchase details
- Comparative analysis of the needs and habits of toric vs. SVS astigmatic contact lens wearers
- Vision correction needs and preferences of prospective contact lens wearers with astigmatism and implications for marketers of toric lenses
- SUMMARY REPORT (in PowerPoint) includes KEY FINDINGS section, followed by in-depth summary, including graphs and charts depicting survey findings.
- This report presents data specific to astigmatism and toric contact lens wear sourced from the 2017, 2018 & 2019 Studies of the U.S. Consumer Contact Lens Market. For most measures, data from the past 3 years have been combined, providing a more robust sample of smaller segments, such as toric contact lens wearers.
- The annual U.S. Consumer Contact Lens Study consists of three separate phases, all fielded online among representative national samples of teens and adults, age 13 and older:
- General Population survey: teens and adults, age 13+,
- Contact Lens Wearers survey: vision corrected current contact lens wearers, age 13+
- Prospective Contact Lens Wearer survey: vision corrected teens and adults very or somewhat interested in wearing contact lenses.
- The 2017-2019 3-year combined sample includes interviews with:
- Astigmatic teens/adults in need of vision correction (n=936)
- Contact lens wearers with astigmatism (n=1268)
- Former contact lens wearers with astigmatism (n=241)
- Astigmatic toric contact lens wearers (n=362)
- Prospective contact lens wearers with astigmatism (n=587)