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Oman Online Advertising Market Outlook to 2023 - by Medium, by Type, by Sectors and by Model

  • ID: 5214622
  • Report
  • June 2019
  • Region: Oman
  • 90 Pages
  • Ken Research Private Limited


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The report titled Oman Online Advertising Market Outlook to 2023 - By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action) covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action).


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1. Executive Summary
1.1 Oman Online Advertising Market Executive Summary
2. Research Methodology
2.1 Definitions
2.2 Abbreviations
2.3 Consolidated Research Approach
2.3.1. Market Sizing, Limitation and Services- Online Advertising Market
2.5 Variables (Dependent and Independent)
2.6 Correlation Matrix
2.7 Regression Matrix
3. Oman Online Advertising Market Introduction
3.1 Overview and Genesis
3.2 Pre Requisite for Opening an Advertising Agency in Oman
3.3 Success factors in Oman Online Advertisement Market
4. Value Chain Analysis of Oman Online Advertising Market (Advertisers, Online Advertising Agencies, Publishers, End Users)
4.1 Role of Entities in Value Chain Analysis
4.2 Mechanism in which Ads are placed
4.2.1. Buy Side Mechanism
4.2.2. Sell Side Mechanism
5. Oman Online Advertising Market Size by Spending, 2013-2018
6. Oman Online Advertising Market Segmentation
6.1 By Medium (Mobile and Desktop), 2018-2023
6.2 By Model Basis (Cost Per Mile, Cost Per Click, Cost per Action), 2018-2023
6.3 By Type of Advertising (Social Media Advertising, Search Advertising, Video Advertising, Banner Advertising and Online Classified and Others), 2018-2023
6.4 Online Advertising Spent By Sectors (Hospitality, BFSI, Telecommunications, Automotive, Healthcare, Retail and Others), 2018-2023
6.4.1 Hospitality & Tourism sector
6.4.2 BFSI (Banking, Financial Services and Insurance)
6.4.3 FMCG
6.4.4 Telecom
6.4.5 Automotive
6.4.6 Healthcare
7. Growth Drivers and Trends8. Issues and Challenges in Oman Online Advertising Market9. SWOT Analysis for Oman Online Advertising Market10. Regulatory Scenario in Oman Online Advertising Market
11. Competitive Parameters in Oman Online Advertising Market
11.1 Cross Analysis of Existing Advertising Companies by Revenue, Employee Headcount, Active Number of Clients, Major Clientele and Clients Retention Rate, 2018
12. Market Share of Google, Facebook, Instagram, Twitter, Linkedin, Youtube, Others, 2018
12.1 Internet Usage Activities among Male and Female and Social Media Usage (Number of Active Users via Different Platforms)
12.2 Revenue of Major Social Media Platform,, 2018
12.3 Analysis of Social Media Platform (Frequency of Mobile Usage, Penetration of Top Active Social Platforms)
13. Company Profiles of the Major Advertising Companies
13.1 Al Nahda Advertising Co. LLC
13.2 Arab House
13.3 Bullseye Marketing LLC
13.4 Creative Communications Advertising and Marketing LLC
13.5 Fortune Promoseven Advertising (FP7/MCT)
13.6 Havas Worldwide Muscat
13.7 Oman Advertising Agency LLC (OMANAD)
13.8 Paragon
13.9 Talks International LLC
13.10 UMS (United Media Services) Advertising
14. Successful Online Advertisement Campaign - Case Studies
14.1 Case Study- LG - G2 Lab Campaign - Havas Advertising Agency
14.2 Case Study- Experience Oman - Zeenah Advertising agency
15. Company Profiles of the Major Platforms - Customer Profile
15.1 Facebook
15.2 Instagram
15.3 Twitter
15.4 LinkedIn, Snapchat, Youtube
16. Oman Online Advertising Spent Forecast and Projections, 2018-2023
17. Future Market Segmentation
17.1 By Medium, 2018-2023
17.2 By Advertising Types, 2018-2023
17.3 By Sectors, 2018-2023
17.4. By Models, 2018-2023
18. Analyst Recommendations - Success Factors
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A selection of companies mentioned in this report includes:

  • Al Nahda Advertising Co LLC
  • Arab House Bullseye Marketing LLC
  • Creative Communications Advertising and Marketing LLC
  • Fortune Promoseven Advertising
  • Havas Worldwide Muscat
  • Oman Advertising Agency LLC
  • Pargon
  • Talks International LLC
  • UMS Advertising
  • Google
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Snapchat