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Malaysia Online Advertising Market Outlook to 2023 - by Medium, by Type, by Sectors and by Models

  • ID: 5214629
  • Report
  • July 2020
  • Region: Malaysia
  • 81 pages
  • Ken Research Private Limited
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FEATURED COMPANIES

  • Dentsu
  • Facebook
  • Group M
  • IPG media brands
  • Omnicom
  • Publicis Groupe
  • MORE
The report titled “Malaysia Online Advertising Market Outlook to 2023 - By Medium (Desktop, Mobile), By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds and others), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare and others) and By Models (Cost Per Click, Cost Per Mile and Cost Per Action)” covers online advertising spent, market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, Entertainment & Media, BFSI, automotive, E-commerce/Retail, Healthcare and others), by models (Cost per Mile, Cost per Click and Cost per Action).

The report also covers emerging growth drivers and trends, issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Omnicom, IPG Medibrands, Publicis, Dentsu, Group M and others. The report also explores the digital customer profile in Malaysia, future outlook & projections along with analyst recommendation & macroeconomic variables highlighting the major opportunities & cautions to the reader.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dentsu
  • Facebook
  • Group M
  • IPG media brands
  • Omnicom
  • Publicis Groupe
  • MORE
1. Executive Summary

2. Research Methodology
2.1. Market Definitions
2.2. Market Abbreviations
2.3. Consolidated Research Approach
2.3.1. Market Sizing, Limitation and Services- Online Advertising Market
2.4. Variables (Dependent and Independent)
2.5. Correlation Matrix
2.6. Regression Matrix
2.7. Variables (Dependent and Independent)
2.8. Correlation Matrix
2.9. Regression Matrix

3. Malaysia Online Advertising Market - Ecosystem and Value Chain (Major entities involved and their roles)
3.1. Value Chain Analysis of Malaysia Online Advertisement Market
3.2. Ecosystem of Malaysia Online Advertisement Market

4. Malaysia Online Advertising Market Overview and Industry Revenue
4.1. Market Overview and Genesis of Industry, 1900s-2018
4.2. Market Overview and Genesis of Agencies, 1900s-2018
4.3. Pre Requisite for Opening an Advertising Agency in Malaysia
4.4. Malaysia Online Advertising Market by Spending, 2013-2018

5. Malaysia Online Advertising Market Size, 2013-2018
5.1. Malaysia Online Advertising Market Key Support Variables, 2013-2018
5.2. Malaysia Online Advertising Market By Ad Spending, 2013-2018

6. Malaysia Online Advertising Market Segmentation (2013-2018)
6.1. By Advertising Medium, 2013 & 2018
6.2. By Advertising Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), 2013 & 2018
6.3. By Sectors (FMCG, Entertainment & Media, BFSI, Retail, Healthcare, Automotive and others), 2013 & 2018
6.4. By Models (Cost per Mile, Cost per Click and Cost per Action), 2013 & 2018
6.5. Pricing Models for a Digital Marketing Campaign in Malaysia

7. SWOT Analysis in Malaysia Online Advertising Market

8. Trends and Developments and Growth Drivers

9. Issues and Challenges and Industry Restraints

10. Regulatory Framework in Malaysia Online Advertisement Market

11. Customer Profile in Malaysia Online Advertising Market (Snapshot of Digital landscape in the country)
12. Case Study on #freescoopnight by Baskin Robins Social Media Campaign
13. Competitive Landscape in Malaysia Online Advertising Market
13.1. Overview of Ad Agencies in Malaysia, 2018
13.2. Market Share of Major Online Advertising Platforms in Malaysia, 2018

14. Company Profiles of Advertising Platforms
14.1. Facebook Malaysia
14.2. Google Malaysia
14.3. YouTube Malaysia
14.4. Instagram Malaysia

15. Profiles of Major Online Advertising Agencies (Company Overview, USP, Clients, Projects, Partners, Achievements)
15.1. InterPublic Group
15.2. Omnicom
15.3. Group M
15.4. Dentsu Aegis
15.5. Publicis One

16. Malaysia Online Advertising Market Future Outlook and Projections, 2018-2023(E)
16.1. Malaysia Online Advertising Market by Spending, 2018-2023(E)

17. Malaysia Online Advertising Market Segmentation, 2018-2023(E)
17.1. By Medium, 2018-2023(E)
17.2. By Advertising Types, 2018 - 2023(E)
17.3. By Sectors, 2018 - 2023(E)
17.4. By Models, 2018 - 2023(E)

18. Malaysia Online Advertising Market- Analyst Recommendations
18.1. Success Factors
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Note: Product cover images may vary from those shown
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  • Group M
  • Publicis Groupe
  • IPG media brands
  • Dentsu Aegis
  • Omnicom
  • Google
  • Facebook
  • Instagram
  • YouTube
  • Dentsu
  • Omnicom
  • IPG Mediabrands
Note: Product cover images may vary from those shown
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