This lively and assured book provides a concise and authoritative critical guide to Cultural Studies. It demonstrates that the field has moved through four moments': the National/Popular, the Textual/Representational, Global/Post Essentialism and Governmentality/Policy. It illustrates the meaning of each of these moments by a discussion of representative texts and concrete examples from popular culture. As such, it achieves a novel and accessible account of the origins and development of the field.
The book also shows how the readers personal experience can be systematically situated in cultural forces and used as a resource to clarify how culture works, through the analysis of on-location practice, embodiment, emplacement and context. Packed with illuminating examples, and a clear and compelling prose style, the book is the antidote to abstract, hazy accounts of the meaning and value of Cultural Studies. It is the ideal text for readers new to the field, but it will also be appreciated by established practitioners as good to think with.
1 Culture Counts
2 Doing Cultural Studies
3 Culture Is Structured Like a Language
4 Zeroing-In On Culture
5 The Four ‘Moments’ In Cultural Studies
6 Situating Yourself In Culture
7 Cultural Distortion
8 Neat Capitalism
9 Neat Publishing
10 Conclusion: The "Long March" of the Cultural Imaginary